{"id":156386,"date":"2026-01-06T07:44:15","date_gmt":"2026-01-06T07:44:15","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/tortenetenek-legnagyobb-kuzdelme-var-az-ikea-ra\/friss-hirek\/"},"modified":"2026-01-06T07:44:15","modified_gmt":"2026-01-06T07:44:15","slug":"tortenetenek-legnagyobb-kuzdelme-var-az-ikea-ra","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/tortenetenek-legnagyobb-kuzdelme-var-az-ikea-ra\/uzlet\/","title":{"rendered":"T\u00f6rt\u00e9net\u00e9nek legnagyobb k\u00fczdelme v\u00e1r az IKEA-ra"},"content":{"rendered":"<p><strong>Az online piacterek olyan frontokon is nyom\u00e1s al\u00e1 helyezik az IKEA-t, ahol nem sz\u00e1m\u00edtottak r\u00e1. <\/strong><\/p><div id=\"friss-2081261466\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> Neh\u00e9z id\u0151ket \u00e9l a vil\u00e1g legnagyobb b\u00fator-kiskeresked\u0151je, az IKEA. Az elad\u00e1sok megtorpantak, az alapanyagok dr\u00e1gulnak, mik\u00f6zben az online t\u00e9rben soha nem l\u00e1tott verseny bontakozott ki \u2013 <a href=\"http:\/\/bloomberg.com\/news\/articles\/2026-01-05\/ikea-under-pressure-from-amazon-temu-and-shein\">sz\u00e1molt be<\/a> a Bloomberg. A sv\u00e9d v\u00e1llalatot egyre er\u0151sebb nyom\u00e1s al\u00e1 helyezik az Amazon, a Temu \u00e9s a Shein, amelyek olcs\u00f3, gyors \u00e9s k\u00e9nyelmes v\u00e1s\u00e1rl\u00e1si alternat\u00edv\u00e1t k\u00edn\u00e1lnak a fogyaszt\u00f3knak.<\/p>\n<p>Az \u00e1rverseny k\u00fcl\u00f6n\u00f6sen \u00e9rz\u00e9kenyen \u00e9rinti az IKEA-t. Az Inter IKEA, ami a glob\u00e1lis franchise-jogok tulajdonosa, <\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>a 2025 augusztus v\u00e9g\u00e9vel z\u00e1rul\u00f3 p\u00e9nz\u00fcgyi \u00e9vben 26 sz\u00e1zal\u00e9kkal alacsonyabb nyeres\u00e9get \u00e9rt el az el\u0151z\u0151 \u00e9vhez k\u00e9pest, miut\u00e1n sz\u00e1mos term\u00e9k \u00e1r\u00e1t cs\u00f6kkentette a versenyk\u00e9pess\u00e9g meg\u0151rz\u00e9se \u00e9rdek\u00e9ben. <\/p>\n<\/blockquote>\n<div class=\"related-post-links\">\n<p>\t\t<span class=\"related-post-links__title minititle\">T\u00f6bb ebb\u0151l<\/span><\/p>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/interju\/az-emberek-egy-resze-ki-fog-csekkolni-a-politikabol-schultz-nora-az-elottunk-allo-fordulopontokrol\/\" class=\"related-post-links__link\">Az emberek egy r\u00e9sze ki fog csekkolni a politik\u00e1b\u00f3l \u2013 Schultz N\u00f3ra az el\u0151tt\u00fcnk \u00e1ll\u00f3 fordul\u00f3pontokr\u00f3l<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/hirek\/maduro-artatlan-targyalas-new-york\/\" class=\"related-post-links__link\">\u00c1rtatlan vagyok, \u00e9s eln\u00f6k \u2013 mi j\u00f6n most, Maduro els\u0151 t\u00e1rgyal\u00e1sa ut\u00e1n?<\/a>\n\t\t\t<\/div>\n<\/div>\n<p><strong>Kontextus:<\/strong> A digit\u00e1lis piacterek, k\u00fcl\u00f6n\u00f6sen a Temu \u00e9s a Shein l\u00e1tv\u00e1nyos terjeszked\u00e9se alapjaiban form\u00e1lja \u00e1t az ipar\u00e1gat. Rendk\u00edv\u00fcl alacsony \u00e1raik \u00e9s sz\u00e9les term\u00e9kv\u00e1laszt\u00e9kuk r\u00e9v\u00e9n els\u0151sorban az \u00e1r\u00e9rz\u00e9keny v\u00e1s\u00e1rl\u00f3kat sz\u00f3l\u00edtj\u00e1k meg. Az IKEA \u00edgy m\u00e1r nem csup\u00e1n a hagyom\u00e1nyos b\u00fatorl\u00e1ncokkal, hanem olyan online platformokkal is versenyez, amelyek \u00fczleti modellj\u00fckb\u0151l ad\u00f3d\u00f3an eleve el\u0151nyben vannak a t\u00f6megterm\u00e9kek piac\u00e1n.<\/p>\n<p>A v\u00e1llalat vezet\u00e9se v\u00e1laszul strat\u00e9giai alkalmazkod\u00e1sba kezdett: b\u0151v\u00edti a term\u00e9kk\u00edn\u00e1latot, fejleszti az online \u00e9rt\u00e9kes\u00edt\u00e9si \u00e9s h\u00e1zhoz sz\u00e1ll\u00edt\u00e1si megold\u00e1sokat, mik\u00f6zben a fizikai jelenl\u00e9tet is \u00fajragondolja. A j\u00f6v\u0151ben a klasszikus nagy\u00e1ruh\u00e1zak mellett kisebb, rugalmasabb \u00fczletform\u00e1tumokkal is megjelenne v\u00e1rosokban \u00e9s kisebb telep\u00fcl\u00e9seken. <\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/tortenetenek-legnagyobb-kuzdelme-var-az-ikea-ra\/\">T\u00f6rt\u00e9net\u00e9nek legnagyobb k\u00fczdelme v\u00e1r az IKEA-ra<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-1376114579\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var 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id=\"friss-2840305361\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Az online piacterek olyan frontokon is nyom\u00e1s al\u00e1 helyezik az IKEA-t, ahol nem sz\u00e1m\u00edtottak r\u00e1. Mi t\u00f6rt\u00e9nt? Neh\u00e9z id\u0151ket \u00e9l a vil\u00e1g legnagyobb b\u00fator-kiskeresked\u0151je, az IKEA. Az elad\u00e1sok megtorpantak, az alapanyagok dr\u00e1gulnak, mik\u00f6zben az online t\u00e9rben soha nem l\u00e1tott verseny bontakozott ki \u2013 sz\u00e1molt be a Bloomberg. A sv\u00e9d v\u00e1llalatot egyre er\u0151sebb nyom\u00e1s al\u00e1 helyezik [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-156386","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/156386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=156386"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/156386\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=156386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=156386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=156386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}