{"id":157650,"date":"2026-01-14T09:01:17","date_gmt":"2026-01-14T09:01:17","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/fordult-a-kocka-2025-ben-az-apple-lett-a-mobilpiac-elso-szamu-szereploje\/friss-hirek\/"},"modified":"2026-01-14T09:01:17","modified_gmt":"2026-01-14T09:01:17","slug":"fordult-a-kocka-2025-ben-az-apple-lett-a-mobilpiac-elso-szamu-szereploje","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/fordult-a-kocka-2025-ben-az-apple-lett-a-mobilpiac-elso-szamu-szereploje\/technologia\/","title":{"rendered":"Fordult a kocka: 2025-ben az Apple lett a mobilpiac els\u0151 sz\u00e1m\u00fa szerepl\u0151je"},"content":{"rendered":"<p data-start=\"0\" data-end=\"345\">A Counterpoint Research el\u0151zetes adatai szerint 2025-ben v\u00e9g\u00fcl nem t\u00f6rt\u00e9nt l\u00e1tv\u00e1nyos robban\u00e1s a mobilpiacon, de a trend \u00f6sszess\u00e9g\u00e9ben pozit\u00edv maradt. A negyedik negyed\u00e9vben 1%-kal, \u00e9ves szinten pedig 2%-kal n\u0151tt a glob\u00e1lis okostelefon-sz\u00e1ll\u00edt\u00e1s. Ezzel egym\u00e1s ut\u00e1n m\u00e1sodik \u00e9vben tudott b\u0151v\u00fclni a piac.<\/p><div id=\"friss-282065307\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p data-start=\"347\" data-end=\"1038\">A legnagyobb sztori viszont az, hogy 2025-ben az Apple lett a vil\u00e1g els\u0151 sz\u00e1m\u00fa okostelefon-gy\u00e1rt\u00f3ja, mivel a c\u00e9g 20%-os piaci r\u00e9szesed\u00e9st \u00e9rt el, vagyis nagyj\u00e1b\u00f3l minden \u00f6t\u00f6dik lesz\u00e1ll\u00edtott telefon Apple-log\u00f3t viselt. R\u00e1ad\u00e1sul a Top 5 szerepl\u0151i k\u00f6z\u00fcl az Apple n\u00f6vekedett a legnagyobbat, 10%-kal \u00e9ves szinten. A jelent\u00e9s kiemeli, hogy az iPhone 16 k\u00fcl\u00f6n\u00f6sen j\u00f3l teljes\u00edtett Jap\u00e1nban, Indi\u00e1ban \u00e9s D\u00e9lkelet-\u00c1zsi\u00e1ban, mik\u00f6zben az \u00faj iPhone 17 sz\u00e9ria ir\u00e1nt is egyre nagyobb volt a kereslet. A Counterpoint szerint a 2025-\u00f6s er\u0151s \u00e9vben szerepet j\u00e1tszhatott az is, hogy a COVID-id\u0151szak felbor\u00edtotta a csereciklusokat, \u00edgy sok felhaszn\u00e1l\u00f3n\u00e1l pont tavaly j\u00f6tt el az a v\u00e1lt\u00e1s ideje.<\/p>\n<figure aria-describedby=\"caption-attachment-87698\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tech2.hu\/wp-content\/uploads\/2026\/01\/counterpoint_2025_2-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-87698 size-large\" src=\"https:\/\/tech2.hu\/wp-content\/uploads\/2026\/01\/counterpoint_2025_2-1-1024x566.png\" alt=\"\" width=\"696\" height=\"385\" \/><\/a><figcaption class=\"wp-caption-text\">Forr\u00e1s: Counterpoint<\/figcaption><\/figure>\n<p data-start=\"347\" data-end=\"1038\">A Samsung ek\u00f6zben a m\u00e1sodik helyre cs\u00faszott vissza, de a n\u00f6veked\u00e9se \u00edgy is stabilnak sz\u00e1m\u00edt, hiszen a gy\u00e1rt\u00f3 5%-kal n\u00f6velte a sz\u00e1ll\u00edt\u00e1sait. A pr\u00e9mium szegmensben a Galaxy S25 sz\u00e9ria \u00e9s a Galaxy Z Fold7 jobban fogyott, mint az el\u0151d\u00f6k, m\u00edg a k\u00f6z\u00e9pkateg\u00f3ri\u00e1ban a Galaxy A-sz\u00e9ria ir\u00e1nti kereslet h\u00fazta felfel\u00e9 a sz\u00e1mokat. A dobog\u00f3 harmadik fok\u00e1n tov\u00e1bbra is a Xiaomi maradt 13%-os r\u00e9szesed\u00e9ssel, sz\u00e1mukra k\u00fcl\u00f6n\u00f6sen D\u00e9l-Amerika \u00e9s D\u00e9lkelet-\u00c1zsia sz\u00e1m\u00edtott er\u0151s piacnak. A negyedik\u2013\u00f6t\u00f6dik helyen viszont volt mozg\u00e1s, hiszen a vivo 3%-kal n\u0151tt, \u00e9s helyet cser\u00e9lt az Oppo m\u00e1rk\u00e1val, amely 4%-os visszaes\u00e9st k\u00f6nyvelt el. Az elemz\u0151k szerint a vivo Indi\u00e1ban kifejezetten er\u0151s volt, mik\u00f6zben az Oppo K\u00edn\u00e1ban \u00e9s az Asia-Pacific r\u00e9gi\u00f3ban kem\u00e9ny versenybe futott bele.<\/p>\n<p data-start=\"1812\" data-end=\"2304\">B\u00e1r k\u00edv\u00fcl estek a Top 5-\u00f6n, a Counterpoint k\u00fcl\u00f6n kiemelte a Nothingot \u00e9s a Google-t is, mivel a k\u00e9t m\u00e1rka 2025-ben 31%, illetve 25% n\u00f6veked\u00e9st tudott felmutatni. A 2026-os kil\u00e1t\u00e1sok viszont m\u00e1r kev\u00e9sb\u00e9 der\u0171sek. A jelent\u00e9s szerint a DRAM\/NAND hi\u00e1ny \u00e9s az alkatr\u00e9szk\u00f6lts\u00e9gek emelked\u00e9se visszafoghatja a piacot, mivel a chipgy\u00e1rt\u00f3k egyre ink\u00e1bb az AI adatk\u00f6zpontokat r\u00e9szes\u00edtik el\u0151nyben a mobilokkal szemben.<\/p><div id=\"friss-2791811961\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var 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id=\"friss-3651529863\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>A Counterpoint Research el\u0151zetes adatai szerint 2025-ben v\u00e9g\u00fcl nem t\u00f6rt\u00e9nt l\u00e1tv\u00e1nyos robban\u00e1s a mobilpiacon, de a trend \u00f6sszess\u00e9g\u00e9ben pozit\u00edv maradt. A negyedik negyed\u00e9vben 1%-kal, \u00e9ves szinten pedig 2%-kal n\u0151tt a glob\u00e1lis okostelefon-sz\u00e1ll\u00edt\u00e1s. Ezzel egym\u00e1s ut\u00e1n m\u00e1sodik \u00e9vben tudott b\u0151v\u00fclni a piac. A legnagyobb sztori viszont az, hogy 2025-ben az Apple lett a vil\u00e1g els\u0151 sz\u00e1m\u00fa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-157650","post","type-post","status-publish","format-standard","hentry","category-technologia"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/157650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=157650"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/157650\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=157650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=157650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=157650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}