{"id":158843,"date":"2026-01-22T04:30:17","date_gmt":"2026-01-22T04:30:17","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/egyetlen-grafikonon-hogyan-forgatta-fel-a-chatgpt-a-magyarok-szokasait\/friss-hirek\/"},"modified":"2026-01-22T04:30:17","modified_gmt":"2026-01-22T04:30:17","slug":"egyetlen-grafikonon-hogyan-forgatta-fel-a-chatgpt-a-magyarok-szokasait","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/egyetlen-grafikonon-hogyan-forgatta-fel-a-chatgpt-a-magyarok-szokasait\/uzlet\/","title":{"rendered":"Egyetlen grafikonon, hogyan forgatta fel a ChatGPT a magyarok szok\u00e1sait"},"content":{"rendered":"<p><strong>Hogy h\u00e1nyan haszn\u00e1lhatnak Magyarorsz\u00e1gon mesters\u00e9ges intelligenci\u00e1t online v\u00e1s\u00e1rl\u00e1shoz? Sokkal t\u00f6bben, mint gondoln\u00e1d!<\/strong><\/p><div id=\"friss-2397717209\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<div class=\"highlighted-text\">\n<p>\t\t<span class=\"highlighted-text__title minititle\">FORBES CHECKOUT H\u00cdRLEV\u00c9L \u2013 IRATKOZZ FEL<\/span><\/p>\n<div class=\"highlighted-text__content\">\n<p>Val\u00f3di e-kereskedelmi tud\u00e1s, hetente k\u00e9zbes\u00edtve.\u00a0<a href=\"https:\/\/forbes.us14.list-manage.com\/subscribe?u=20fc2946df0b39d3d845208f3&amp;id=d70bf54d97\">Iratkozz fel h\u00edrlevel\u00fcnkre, a Forbes Checkoutra!<\/a><\/p>\n<ul>\n<li>Kor\u00e1bban: <a href=\"https:\/\/forbes.hu\/uzlet\/bestbyte-eljaras-valsag\/\">cs\u0151d sz\u00e9l\u00e9n a BestByte\u2026 de van ment\u0151terv!<\/a><\/li>\n<\/ul><\/div>\n<\/div>\n<p>A m\u00falt heti <em>Forbes Checkoutban<\/em> m\u00e1r <a href=\"https:\/\/forbes.hu\/uzlet\/a-bizalom-kiepult-most-szinre-lepnek-a-temu-magyar-emberei\/\">bemutattam n\u00e9h\u00e1ny eredm\u00e9nyt \u00e9s tanuls\u00e1got<\/a> a PwC Magyarorsz\u00e1g decemberi minikutat\u00e1s\u00e1b\u00f3l. A Temu mellett a kutat\u00f3c\u00e9g a mesters\u00e9ges intelligencia v\u00e1s\u00e1rl\u00e1shoz val\u00f3 haszn\u00e1lat\u00e1t is vizsg\u00e1lta, most err\u0151l sz\u00e1molhatok be els\u0151k\u00e9nt: k\u00fcl\u00f6nb\u00f6z\u0151 form\u00e1kban, de rendk\u00edv\u00fcl gyorsan terjednek ezek a megold\u00e1sok.<\/p>\n<p>Az exkluz\u00edv reprezentat\u00edv kutat\u00e1s tal\u00e1n legizgalmasabb sora egy\u00e9rtelm\u0171en az utols\u00f3:<\/p>\n<div class=\"post-content-soft-paywall\">\n<figure class=\"wp-block-image size-full\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" width=\"1378\" height=\"1182\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/01\/Kepernyofoto-2026-01-20-9.22.59.png\" alt=\"\" class=\"wp-image-738563\" \/><\/div><figcaption class=\"wp-element-caption\">Adatok forr\u00e1sa: PwC Magyarorsz\u00e1g. Online adatfelv\u00e9tel: 2025. december<\/figcaption><\/figure>\n<p>Eszerint minden m\u00e1sodik hazai online fogyaszt\u00f3 azt \u00e1ll\u00edtja, nem haszn\u00e1lt m\u00e9g MI-t online v\u00e1s\u00e1rl\u00e1s sor\u00e1n. <\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Vagyis: minden m\u00e1sodik (52%) m\u00e1r haszn\u00e1lt!<\/p>\n<\/blockquote>\n<p>Az eredm\u00e9ny \u00f6sszhangban van a glob\u00e1lis adatokkal is: a 2026-os <a href=\"https:\/\/www.channelengine.com\/marketplace-shopping-behavior\">Marketplace Shopping Behavior Report<\/a> szerint a fogyaszt\u00f3k 58%-a haszn\u00e1l mesters\u00e9gesintelligencia-eszk\u00f6z\u00f6ket term\u00e9kek keres\u00e9s\u00e9hez.<\/p>\n<p>A ChatGPT m\u00e1r t\u00f6bb mint h\u00e1rom \u00e9ve deb\u00fct\u00e1lt, az MI-alap\u00fa csetbotokat sem tegnap vezett\u00e9k be a nagyobb webshopok, a technol\u00f3gia sem \u00faj. M\u00e9gis el\u00e9g durva, hogy itthon egy ilyen kutat\u00e1sban m\u00e1r csak 48% pip\u00e1lja be a nemleges v\u00e1laszt.<\/p>\n<h2 class=\"wp-block-heading\">Webshoposk\u00e9nt mire k\u00f6ltsek?<\/h2>\n<p class=\"has-drop-cap\">Az adatokon biztosan sokat seg\u00edtett, hogy a PwC ennyi alternat\u00edv\u00e1t \u00e9s v\u00e1s\u00e1rl\u00e1si helyzetet k\u00edn\u00e1lt v\u00e1laszk\u00e9nt a k\u00e9rd\u00e9sre. \u00cdgy val\u00f3sz\u00edn\u0171leg azok is magabiztosan ki tudt\u00e1k v\u00e1lasztani a r\u00e1juk jellemz\u0151 opci\u00f3t, akik esetleg nem is tudt\u00e1k, hogy MI-alap\u00fa megold\u00e1st haszn\u00e1lnak.<\/p>\n<p>M\u00e1s k\u00e9rd\u00e9s, hogy mit jelent ez az eredm\u00e9ny az e-keresked\u0151k sz\u00e1m\u00e1ra. Aki teheti, most vari\u00e1lja \u00e1t a marketingterv\u00e9t \u00e9s k\u00f6lt\u00e9seit? Egy\u00e1ltal\u00e1n hova vari\u00e1ljon, ha ChatGPT-re szeretne optimaliz\u00e1lni?<\/p>\n<p>Cserj\u00e9s-Kop\u00e1ndi Ildik\u00f3, a PwC Magyarorsz\u00e1g e-kereskedelmi csapat\u00e1nak vezet\u0151 menedzsere \u00edgy \u00e9rt\u00e9kel a <em>Forbes Checkoutnak:<\/em><\/p>\n<p>\u201eAz MI-assziszt\u00e1lt v\u00e1s\u00e1rl\u00e1s is a norm\u00e1l folyamat r\u00e9sze lesz. Az els\u0151 l\u00e9p\u00e9s nem az MI-re ford\u00edtott k\u00f6lt\u00e9sek n\u00f6vel\u00e9se, hanem a weboldal optimaliz\u00e1l\u00e1sa, az adattiszt\u00edt\u00e1s. Alapvet\u0151en ez a hagyom\u00e1nyos fogyaszt\u00f3kn\u00e1l is fontos lenne, \u00e9s ebben m\u00e9g b\u0151ven van elmarad\u00e1s. A term\u00e9kek \u00f6sszehasonl\u00edt\u00e1s\u00e1t, a m\u00e1rk\u00e1k k\u00f6z\u00f6tti v\u00e1laszt\u00e1st \u00e1ltal\u00e1noss\u00e1gban nem oldott\u00e1k meg j\u00f3l a webshopok a saj\u00e1t fel\u00fclet\u00fck\u00f6n. Ez\u00e9rt kor\u00e1bban keres\u0151t haszn\u00e1ltak \u00e9s term\u00e9kteszteket kerestek p\u00e9ld\u00e1ul YouTube-on, TikTokon. Most m\u00e1r kiindul\u00e1si alap az MI-csetappok haszn\u00e1lata \u2013 f\u0151leg a ChatGPT-\u00e9, de j\u00f6n fel a Gemini is \u2013 term\u00e9kek \u00f6sszehasonl\u00edt\u00e1s\u00e1hoz, aj\u00e1nd\u00e9k\u00f6tletek keres\u00e9s\u00e9hez.\u201d<\/p>\n<h2 class=\"wp-block-heading\">A Gemini szuperereje<\/h2>\n<p>Ami a marketingtervez\u00e9st illeti, Ildik\u00f3 szerint a kontentmarketing szerepe fel\u00e9rt\u00e9kel\u0151dik, azon bel\u00fcl is a saj\u00e1t term\u00e9ktesztek \u00e9s \u00f6sszehasonl\u00edt\u00f3 tartalmak. Fontos, hogy a Google-f\u00e9le Gemini a YouTube-vide\u00f3kat is feldolgozza!<\/p>\n<p>\u201eId\u00e9n sem \u00f6nmag\u00e1ban a k\u00f6lt\u00e9sek \u00e1tcsoportos\u00edt\u00e1s\u00e1ra \u00e9rdemes f\u00f3kusz\u00e1lni \u2013\u00a0mondja Ildik\u00f3 \u2013, hanem a v\u00e1s\u00e1rl\u00f3k megtart\u00e1s\u00e1t jelz\u0151 mutat\u00f3k jav\u00edt\u00e1s\u00e1ra, az elk\u00f6telezett t\u00f6rzsv\u00e1s\u00e1rl\u00f3k ar\u00e1ny\u00e1nak n\u00f6vel\u00e9s\u00e9re \u00e9s kiszolg\u00e1l\u00e1s\u00e1ra, miel\u0151tt teljesen megv\u00e1ltozik a disztrib\u00faci\u00f3s status quo.\u201d<\/p>\n<div class=\"highlighted-text\">\n<p>\t\t<span class=\"highlighted-text__title minititle\">\u00c9s az MI-\u00fcgyn\u00f6k\u00f6k?<\/span><\/p>\n<div class=\"highlighted-text__content\">\n<p>A fenti diagramon nem t\u00fcntettem fel az MI-\u00fcgyn\u00f6k\u00f6t (agent) haszn\u00e1l\u00f3kat, kerek\u00edtve 0%-ra j\u00f6ttek ki. Erre Ildik\u00f3 magyar\u00e1zata: \u201eM\u00e9g nem l\u00e1tszik, hogy az agentic commerce protokollok alkalmaz\u00e1sa milyen gyorsan fog terjedni, de e-keresked\u0151k\u00e9nt \u00e9rdemes felk\u00e9sz\u00fclni r\u00e1juk, megvizsg\u00e1lni a lehet\u0151s\u00e9geiket, illetve azt, mennyire \u00e1ll k\u00e9szen a jelenlegi tech stack. A shopifyosok jelenleg el\u0151nyben vannak, de \u00e9rdemes folyamatosan figyelni, hogy a pluginfejleszt\u0151k milyen \u00fajdons\u00e1gokkal rukkolnak el\u0151 a saj\u00e1t webshopmotorjuk \u00f6kosziszt\u00e9m\u00e1j\u00e1ban.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"premium-blocker premium-blocker--hu\" data-needed=\"authenticated\" data-current='[\"free\"]'>\n<div data-needed=\"authenticated\"><\/div>\n<\/div>\n<p>\t\t<!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/chatgpt-pwc-kutatas-vasarlas-forbes-checkout\/\">Egyetlen grafikonon, hogyan forgatta fel a ChatGPT a magyarok szok\u00e1sait<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-1076061534\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var 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id=\"friss-2244255051\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Hogy h\u00e1nyan haszn\u00e1lhatnak Magyarorsz\u00e1gon mesters\u00e9ges intelligenci\u00e1t online v\u00e1s\u00e1rl\u00e1shoz? Sokkal t\u00f6bben, mint gondoln\u00e1d! FORBES CHECKOUT H\u00cdRLEV\u00c9L \u2013 IRATKOZZ FEL Val\u00f3di e-kereskedelmi tud\u00e1s, hetente k\u00e9zbes\u00edtve.\u00a0Iratkozz fel h\u00edrlevel\u00fcnkre, a Forbes Checkoutra! Kor\u00e1bban: cs\u0151d sz\u00e9l\u00e9n a BestByte\u2026 de van ment\u0151terv! A m\u00falt heti Forbes Checkoutban m\u00e1r bemutattam n\u00e9h\u00e1ny eredm\u00e9nyt \u00e9s tanuls\u00e1got a PwC Magyarorsz\u00e1g decemberi minikutat\u00e1s\u00e1b\u00f3l. A Temu mellett [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-158843","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/158843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=158843"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/158843\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=158843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=158843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=158843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}