{"id":159872,"date":"2026-01-29T04:36:19","date_gmt":"2026-01-29T04:36:19","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/a-150-billio-forintos-hamispiac-amit-sokan-nem-is-tartanak-buncselekmenynek-vegre-megneztek-mennyire-biztonsagos-online-piacterekrol-rendelni\/friss-hirek\/"},"modified":"2026-01-29T04:36:19","modified_gmt":"2026-01-29T04:36:19","slug":"a-150-billio-forintos-hamispiac-amit-sokan-nem-is-tartanak-buncselekmenynek-vegre-megneztek-mennyire-biztonsagos-online-piacterekrol-rendelni","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/a-150-billio-forintos-hamispiac-amit-sokan-nem-is-tartanak-buncselekmenynek-vegre-megneztek-mennyire-biztonsagos-online-piacterekrol-rendelni\/uzlet\/","title":{"rendered":"A 150 billi\u00f3 forintos hamispiac, amit sokan nem is tartanak b\u0171ncselekm\u00e9nynek. V\u00e9gre megn\u00e9zt\u00e9k, mennyire biztons\u00e1gos online piacterekr\u0151l rendelni"},"content":{"rendered":"<p><strong>Hi\u00e1nyp\u00f3tl\u00f3, de az\u00e9rt nem vehet\u0151 k\u00e9szp\u00e9nznek a hat\u00f3s\u00e1g kutat\u00e1sa, amely az online piactereket \u00e9rint\u0151 legk\u00e9nyesebb v\u00e1dat, a kamuterm\u00e9keket j\u00e1rja k\u00f6rbe. Elolvastam a 66 oldalas tanulm\u00e1nyt, kigy\u0171jt\u00f6ttem bel\u0151le a leg\u00e9rdekesebb meg\u00e1llap\u00edt\u00e1sokat \u00e9s a legfontosabb tanuls\u00e1gokat.<\/strong><\/p><div id=\"friss-2990270926\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<div class=\"highlighted-text\">\n<p>\t\t<span class=\"highlighted-text__title minititle\">FORBES CHECKOUT H\u00cdRLEV\u00c9L \u2013 IRATKOZZ FEL<\/span><\/p>\n<div class=\"highlighted-text__content\">\n<p>Val\u00f3di e-kereskedelmi tud\u00e1s, hetente k\u00e9zbes\u00edtve.\u00a0<a href=\"https:\/\/forbes.us14.list-manage.com\/subscribe?u=20fc2946df0b39d3d845208f3&amp;id=d70bf54d97\">Iratkozz fel h\u00edrlevel\u00fcnkre, a Forbes Checkoutra!<\/a><\/p>\n<\/div>\n<\/div>\n<p class=\"has-drop-cap\">Jelleg\u00fckb\u0151l fakad\u00f3an a keresked\u0151partnerekkel dolgoz\u00f3 online piactereket rendszeresen \u00e9rik\u00a0szolg\u00e1ltat\u00e1s- \u00e9s term\u00e9kmin\u0151s\u00e9gi, de legink\u00e1bb a term\u00e9kek eredetis\u00e9g\u00e9vel\u00a0kapcsolatos v\u00e1dak.\u00a0Sokakban \u00e1ltal\u00e1nos f\u00e9lelem \u00e9l a platformokkal szemben: hogy eredeti term\u00e9k helyett hamis\u00edtv\u00e1nyt kapnak, a keresked\u0151 \u00e9s a platform pedig cserbenhagyja \u0151ket, vagy csak h\u00f3napokig elh\u00faz\u00f3d\u00f3 levelez\u00e9sek \u00e9s telefon\u00e1l\u00e1sok ut\u00e1n foglalkozik az \u00fcgyekkel.<\/p>\n<p>Szab\u00e1lyoz\u00f3i oldalr\u00f3l nemcsak jogi \u00e9s fogyaszt\u00f3v\u00e9delmi, hanem term\u00e9szetesen ad\u00f3bev\u00e9teli okokb\u00f3l is egyre nagyobb figyelem ir\u00e1nyul a ter\u00fcletre. Ennek farviz\u00e9n rendelt meg\u00a0kutat\u00e1st a Nemzeti M\u00e9dia- \u00e9s H\u00edrk\u00f6zl\u00e9si Hat\u00f3s\u00e1g (NMHH) az Inspir\u00e1t\u00f3l.\u00a0A hat\u00f3s\u00e1g\u00a0<a href=\"https:\/\/nmhh.hu\/cikk\/257088\/Az_online_piacterek_kockazataira_figyelmeztet_az_NMHH?utm_source=Forbes+Checkout&amp;utm_campaign=e758847ce5-EMAIL_CAMPAIGN_5_19_2021_13_48_COPY_01&amp;utm_medium=email&amp;utm_term=0_d70bf54d97-e758847ce5-604194910&amp;ct=t(N_COPY_01)\">k\u00f6zlem\u00e9nye<\/a>\u00a0helyett \u00e9rdemesebb a\u00a0<a href=\"https:\/\/forbes.us14.list-manage.com\/track\/click?u=20fc2946df0b39d3d845208f3&amp;id=c700f9fed1&amp;e=486e00dff2\" target=\"_blank\" rel=\"noreferrer noopener\">teljes tanulm\u00e1nyt<\/a>\u00a0elolvasni!<\/p>\n<div class=\"related-post-links\">\n<p>\t\t<span class=\"related-post-links__title minititle\">T\u00f6bb ebb\u0151l<\/span><\/p>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/uzlet\/igy-kavarhat-be-a-legravaszabb-cseh-milliardos-a-media-markt-kinai-vevojenek\/\" class=\"related-post-links__link\">Cseh csavar a Media Markt felv\u00e1s\u00e1rl\u00e1s\u00e1ban. \u00cdgy kavarhat be a ravasz milli\u00e1rdos a k\u00ednai vev\u0151nek<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/uzlet\/nem-vagyunk-egyedul-megszolalt-a-bestbyte-a-lehetseges-boltbezarasokrol-es-leepitesekrol-a-fogyasztokat-is-az-okok-kozott-emlitik\/\" class=\"related-post-links__link\">\u201eNem vagyunk egyed\u00fcl.\u201d Megsz\u00f3lalt a BestByte a lehets\u00e9ges boltbez\u00e1r\u00e1sokr\u00f3l \u00e9s le\u00e9p\u00edt\u00e9sekr\u0151l, a v\u00e1s\u00e1rl\u00f3kat is az okok k\u00f6z\u00f6tt eml\u00edtik<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/uzlet\/media-markt-jd-com-felvasarlas-elemzes-forbes-checkout\/\" class=\"related-post-links__link\">Ha csak 15 percet farag a kiszolg\u00e1l\u00e1son, akkor is a k\u00ednai vev\u0151 a legjobb dolog, ami a Media Markttal t\u00f6rt\u00e9nhetett<\/a>\n\t\t\t<\/div>\n<\/div>\n<p>A kutat\u00e1s sor\u00e1n\u00a0pr\u00f3bav\u00e1s\u00e1rl\u00e1sokkal\u00a0vizsg\u00e1lt\u00e1k a hazai \u00e9s nemzetk\u00f6zi piactereket, \u00f6sszesen k\u00e9tsz\u00e1z v\u00e1s\u00e1rl\u00e1ssal. Az Inspira a pr\u00f3bav\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra term\u00e9kenk\u00e9nt \u00e1tlagosan 5000 forintos v\u00e1s\u00e1rl\u00e1si keretet biztos\u00edtott, \u00e9s a term\u00e9kkateg\u00f3ri\u00e1k eloszl\u00e1s\u00e1t is megszabta. Az eredm\u00e9ny nem reprezentat\u00edv, az Allegr\u00f3t pedig hi\u00e1nyolom a list\u00e1r\u00f3l, de szerintem alkalmas arra, hogy\u00a0felh\u00edvja a figyelmet a t\u00e9m\u00e1ra, \u00e9s ne csak a v\u00e1s\u00e1rl\u00f3kat, hanem a keresked\u0151ket is fegyelemre intse, k\u00fcl\u00f6n\u00f6sen \u00fagy, hogy best practice-eket is felsorol a hamis\u00edtott term\u00e9kek kezel\u00e9s\u00e9re.<\/p>\n<figure class=\"wp-block-image size-full\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" width=\"1052\" height=\"864\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/01\/Kepernyofoto-2026-01-27-10.09.34.png\" alt=\"\" class=\"wp-image-740538\" \/><\/div><figcaption class=\"wp-element-caption\">A pr\u00f3bav\u00e1s\u00e1rl\u00e1son \u00e1tesett platformok eloszl\u00e1sa. Forr\u00e1s: Inspira\/NMHH (2025. okt\u00f3ber)<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Sokak szerint nem is b\u0171ncselekm\u00e9ny<\/h2>\n<p class=\"has-drop-cap\">A tanulm\u00e1ny szerint\u00a0a glob\u00e1lis hamiskereskedelem volumene tavaly 467 milli\u00e1rd doll\u00e1r felett volt (kb. 150 billi\u00f3 forint),\u00a0ami az EU teljes importj\u00e1nak 4,7 sz\u00e1zal\u00e9k\u00e1t tenn\u00e9 ki. \u00c9rdemes kiemelni, hogy egy 2021-es T\u00e1rki-kutat\u00e1s szerint<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>a magyarok valamivel t\u00f6bb mint fele tartja csak b\u0171ncselekm\u00e9nynek a hamis term\u00e9kek \u00e1rus\u00edt\u00e1s\u00e1t. S\u0151t,\u00a0minden \u00f6t\u00f6dik v\u00e1laszad\u00f3 szerint ez nem is \u00fctk\u00f6zik t\u00f6rv\u00e9nybe!<\/p>\n<\/blockquote>\n<p>K\u00edv\u00e1ncsi vagyok, hogy 2026-ra hogyan tol\u00f3dtak ezek az ar\u00e1nyok, mik\u00f6zben\u00a0egyre prec\u00edzebben m\u00e1solj\u00e1k az eredetit, az online csal\u00e1sok az MI seg\u00edts\u00e9g\u00e9vel egyre hat\u00e1sosabbak, a p\u00e9nzt\u00e1rc\u00e1nk viszont sz\u0171k\u00f6sebb.<\/p>\n<p>Ami a pr\u00f3bav\u00e1s\u00e1rl\u00e1sokat illeti, a kutat\u00e1s a v\u00e1s\u00e1rl\u00e1si folyamat min\u0151s\u00e9g\u00e9t is felm\u00e9rte, a g\u00f6rd\u00fcl\u00e9kenys\u00e9gt\u0151l az inform\u00e1ci\u00f3k helyess\u00e9g\u00e9n \u00e9s \u00e1tl\u00e1that\u00f3s\u00e1g\u00e1n \u00e1t a val\u00f3s term\u00e9kmin\u0151s\u00e9gig \u00e9s az \u00fcgyf\u00e9lszolg\u00e1lat el\u00e9rhet\u0151s\u00e9g\u00e9ig.\u00a0A 200 v\u00e1s\u00e1rl\u00e1sb\u00f3l 37 esetben, nagyj\u00e1b\u00f3l minden \u00f6t\u00f6dik\u2013hatodik alkalommal mer\u00fclt fel valamilyen vissz\u00e1ss\u00e1g.<\/p>\n<div class=\"post-content-soft-paywall\">\n<figure class=\"wp-block-image size-full\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" width=\"2184\" height=\"1188\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/01\/Kepernyofoto-2026-01-27-11.29.34.png\" alt=\"\" class=\"wp-image-740541\" \/><\/div><figcaption class=\"wp-element-caption\">Forr\u00e1s \u00e9s \u00e1bra: Inspira\/NMHH (2025. okt\u00f3ber)<\/figcaption><\/figure>\n<p>Ehhez egy \u00e9rdekes l\u00e1bjegyzet a kutat\u00f3kt\u00f3l: \u201eA 37 esetben a pr\u00f3bav\u00e1s\u00e1rl\u00f3k v\u00e9gigmentek a panaszt\u00e9tel teljes folyamat\u00e1n, azonban<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>t\u00f6bben a felmer\u00fcl\u0151 pluszk\u00f6lts\u00e9gek miatt v\u00e9g\u00fcl a hib\u00e1s, nem m\u0171k\u00f6d\u0151 vagy rossz m\u00e9ret\u0171 term\u00e9kek megtart\u00e1sa mellett d\u00f6nt\u00f6ttek.\u201d<\/p>\n<\/blockquote>\n<p>Ezt azzal magyar\u00e1zz\u00e1k, hogy\u00a0\u201ea m\u00f6g\u00f6ttes m\u0171k\u00f6d\u00e9s, a panaszkezel\u00e9s min\u0151s\u00e9ge \u00e9s az \u00fcgyf\u00e9lkapcsolat emberi oldala tov\u00e1bbra is\u00a0sz\u00e9ls\u0151s\u00e9gesen elt\u00e9r\u0151 k\u00e9pet mutat\u201d.<\/p>\n<p>Azt is le\u00edrj\u00e1k, hogy\u00a0\u201ea legt\u00f6bb pr\u00f3bav\u00e1s\u00e1rl\u00f3 \u00e1ltal tapasztalt negat\u00edv v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny a term\u00e9kek min\u0151s\u00e9g\u00e9hez \u00e9s eredetis\u00e9g\u00e9hez kapcsol\u00f3dott\u201d.\u00a0Enn\u00e9l a pontn\u00e1l a kutat\u00e1s f\u0151k\u00e9nt\u00a0k\u00ednai piactereken\u00a0csal\u00f3dott pr\u00f3bav\u00e1s\u00e1rl\u00f3kat id\u00e9z, majd h\u00e1rom pontba rendezi a probl\u00e9m\u00e1kat:<\/p>\n<ul class=\"wp-block-list\">\n<li>m\u00e1rk\u00e1ra hajaz\u00f3 megjelen\u00e9s alacsony min\u0151s\u00e9ggel p\u00e1rosulva;<\/li>\n<li>f\u00e9lre\u00e9rthet\u0151 term\u00e9kspecifik\u00e1ci\u00f3 (csak sz\u00f6veges inform\u00e1ci\u00f3 szerepel, a k\u00e9pen nem l\u00e1tszik);<\/li>\n<li>a klasszikus hamis\u00edtv\u00e1ny, imit\u00e1ci\u00f3 esete.<\/li>\n<\/ul>\n<p>\u201eK\u00f6z\u00f6s von\u00e1s, hogy a vizu\u00e1lis els\u0151 benyom\u00e1s domin\u00e1l,\u00a0a kritikus r\u00e9szletek pedig rendre rejtve maradnak\u201d\u00a0\u2013\u00a0\u00edrj\u00e1k.<\/p>\n<h2 class=\"wp-block-heading\">\u00cdgy lesz versenyel\u0151ny a bizalomb\u00f3l<\/h2>\n<p class=\"has-drop-cap\">A kutat\u00e1s hosszan besz\u00e1mol a v\u00e1s\u00e1rl\u00e1si \u00e9s fizet\u00e9si folyamat hib\u00e1ihoz k\u00f6t\u0151d\u0151 esetekr\u0151l is. Itt azt tapasztalt\u00e1k, hogy\u00a0\u201ea panaszkezel\u00e9s min\u0151s\u00e9ge fontosabb lojalit\u00e1sfaktor, mint a term\u00e9k \u00e1ra vagy a sz\u00e1ll\u00edt\u00e1si id\u0151\u201d,\u00a0mert\u00a0\u201ea p\u00f3rul j\u00e1rtak sokkal ink\u00e1bb eml\u00e9keznek arra, hogyan b\u00e1ntak vel\u00fck, mint arra, mit kaptak\u201d.<\/p>\n<p>\u201eAz online piacterek technikailag szinte hib\u00e1tlanul m\u0171k\u00f6dnek,\u00a0de az \u00fcgyf\u00e9l\u00e9lm\u00e9ny ott v\u00e1lik emberiv\u00e9 vagy embertelenn\u00e9, ahol hiba t\u00f6rt\u00e9nik.\u00a0Ott d\u0151l el, hogy a v\u00e1s\u00e1rl\u00f3 tov\u00e1bbkattint-e, vagy v\u00e9gleg bez\u00e1rja az adott oldalt.\u201d<\/p>\n<p>Az Inspira k\u00e9t f\u0151 mechanizmusban \u00f6sszegzi a 37 vissz\u00e1s esetet.<\/p>\n<ol class=\"wp-block-list\">\n<li>K\u00f6lts\u00e9g- \u00e9s energias\u00farl\u00f3d\u00e1s be\u00e9p\u00edt\u00e9se a folyamatba\u00a0(pl. postak\u00f6lts\u00e9g a vev\u0151n\u00e9l, sz\u0171k hat\u00e1rid\u0151k, kuponos visszat\u00e9r\u00edt\u00e9s k\u00e9szp\u00e9nz helyett).<\/li>\n<li>A felel\u0151ss\u00e9gi l\u00e1nc sz\u00e9tcs\u00fasztat\u00e1sa\u00a0(pl. platform vs. partner,\u00a0elad\u00f3 vs. fut\u00e1r vagy csomagautomata,\u00a0\u201ekivizsg\u00e1ljuk\u201d vagy\u00a0\u201e\u00faton van\u201d t\u00edpus\u00fa v\u00e1laszok).<\/li>\n<\/ol>\n<p>\u201eA k\u00e9t mint\u00e1zat ugyanoda vezet:\u00a0rejtett lemorzsol\u00f3d\u00e1shoz \u00e9s az adott online piact\u00e9r elfelejt\u00e9s\u00e9hez\u201d\u00a0\u2013\u00a0teszik hozz\u00e1.<\/p>\n<p>Konkr\u00e9t jellemz\u00e9sek\u00a0a\u00a0pr\u00f3bav\u00e1s\u00e1rl\u00f3k tapasztalatai alapj\u00e1n:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eA Shein \u00e9s a Fizz.hu a bizalom-helyre\u00e1ll\u00edt\u00e1s kult\u00far\u00e1j\u00e1t k\u00e9pviseli, a Temu, a Wish \u00e9s a Pepita a reklam\u00e1ci\u00f3-elrettent\u00e9s korszak\u00e1t, az Emag \u00e9s a Zalando pedig a rideg, de nagyon prec\u00edz automatizmust mutatja.\u201d<\/p>\n<\/blockquote>\n<p>Ilyen kis mint\u00e1n\u00e1l szerintem \u00e9rdemesebb az \u00e1ltal\u00e1nos trendekre \u00e9s tanuls\u00e1gokra koncentr\u00e1lni. A\u00a0tanulm\u00e1ny szerint:<\/p>\n<p>\u00a0\u201eA platformok k\u00f6zti k\u00fcl\u00f6nbs\u00e9g\u00a0nem az, hogy hib\u00e1znak-e, hanem hogy\u00a0mit kezdenek a hib\u00e1val.\u00a0(\u2026) A j\u00f3l m\u0171k\u00f6d\u0151 platformok nem att\u00f3l sikeresek, hogy hib\u00e1tlanok, hanem att\u00f3l, hogy\u00a0nem hagyj\u00e1k mag\u00e1ra a fogyaszt\u00f3t.\u00a0A rosszul m\u0171k\u00f6d\u0151k pedig nem att\u00f3l vesz\u00e9lyesek, hogy \u00e1tvernek, hanem att\u00f3l, hogy\u00a0nem kommunik\u00e1lnak.\u00a0(\u2026) A v\u00e1s\u00e1rl\u00f3i attit\u0171d\u00f6k \u00e9s \u00e9rzelmi reakci\u00f3k alapj\u00e1n az online piacterek nemcsak\u00a0technol\u00f3giai, hanem pszichol\u00f3giai t\u00e9rk\u00e9nt\u00a0is m\u0171k\u00f6dnek. A v\u00e1s\u00e1rl\u00f3k\u00a0nem hib\u00e1tlan rendszert v\u00e1rnak, hanem igazs\u00e1gos b\u00e1n\u00e1sm\u00f3dot.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A kutat\u00e1s tanuls\u00e1ga: az online v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny\u00a0nem a sikeres rendel\u00e9skor, hanem a hib\u00e1s tranzakci\u00f3 pillanat\u00e1ban d\u0151l el.\u201d<\/p>\n<\/blockquote>\n<p>A kutat\u00e1s v\u00e9gs\u0151 \u00f6sszegz\u00e9se szerint a\u00a0bizalom s\u00e9r\u00fcl\u00e9keny, a csal\u00f3dotts\u00e1g csendes, az online piacterek fel\u0151l \u00e9rkez\u0151 emp\u00e1tia ritka, de hat\u00e1sos, lojalit\u00e1st pedig nem \u00e1rakkal, hanem min\u0151s\u00e9gi t\u00f6r\u0151d\u00e9ssel lehet \u00e9p\u00edteni.<\/p>\n<p>\u00a0Az esetek alapj\u00e1n megfogalmazott\u00a0javaslatok:<\/p>\n<ul class=\"wp-block-list\">\n<li>el\u0151re l\u00e1that\u00f3 visszat\u00e9r\u00edt\u00e9si logika;<\/li>\n<li>empatikus kommunik\u00e1ci\u00f3s protokoll;<\/li>\n<li>mikrorefund \u00e9s ar\u00e1nyos\u00edt\u00e1s;<\/li>\n<li>az elad\u00f3i teljes\u00edtm\u00e9ny rendszeres fel\u00fcgyelete;<\/li>\n<li>a vizu\u00e1lis transzparencia standardjai;<\/li>\n<li>rugalmas hat\u00e1rid\u0151k, \u00e9rthet\u0151 folyamatle\u00edr\u00e1sok;<\/li>\n<li>felel\u0151ss\u00e9gv\u00e1llal\u00e1s (k\u00fcl\u00f6n\u00f6sen C2C-platformok eset\u00e9n);<\/li>\n<li>tanul\u00e1si hurok az \u00fcgyf\u00e9lszolg\u00e1laton;<\/li>\n<li>a megold\u00e1sok diverzifik\u00e1l\u00e1sa a probl\u00e9majelz\u00e9sek t\u00edpus\u00e1t\u00f3l f\u00fcgg\u0151en.<\/li>\n<\/ul>\n<\/div>\n<div><\/div>\n<div class=\"premium-blocker premium-blocker--hu\" data-needed=\"authenticated\" data-current='[\"free\"]'>\n<div data-needed=\"authenticated\"><\/div>\n<\/div>\n<p>\t\t<!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/online-piacterek-kutatas-hamis-termekek-panasz-kezeles\/\">A 150 billi\u00f3 forintos hamispiac, amit sokan nem is tartanak b\u0171ncselekm\u00e9nynek. V\u00e9gre megn\u00e9zt\u00e9k, mennyire biztons\u00e1gos online piacterekr\u0151l rendelni<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-2514839492\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div><div id=\"friss-528825950\" class=\"friss-after-content friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div><div id=\"friss-4175578996\" class=\"friss-after-content_2 friss-entity-placement\" style=\"clear: both;\"><div class=\"wprss_ajax\" data-id=\"rss48b11df367\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/friss-hirek.hu\/wp-content\/plugins\/wp-rss-retriever\/inc\/imgs\/ajax-loader.gif\" alt=\"Loading RSS Feed\" width=\"16\" height=\"16\"><\/div><\/div><br style=\"clear: both; display: block; float: none;\"\/><div id=\"friss-2390505436\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Hi\u00e1nyp\u00f3tl\u00f3, de az\u00e9rt nem vehet\u0151 k\u00e9szp\u00e9nznek a hat\u00f3s\u00e1g kutat\u00e1sa, amely az online piactereket \u00e9rint\u0151 legk\u00e9nyesebb v\u00e1dat, a kamuterm\u00e9keket j\u00e1rja k\u00f6rbe. Elolvastam a 66 oldalas tanulm\u00e1nyt, kigy\u0171jt\u00f6ttem bel\u0151le a leg\u00e9rdekesebb meg\u00e1llap\u00edt\u00e1sokat \u00e9s a legfontosabb tanuls\u00e1gokat. FORBES CHECKOUT H\u00cdRLEV\u00c9L \u2013 IRATKOZZ FEL Val\u00f3di e-kereskedelmi tud\u00e1s, hetente k\u00e9zbes\u00edtve.\u00a0Iratkozz fel h\u00edrlevel\u00fcnkre, a Forbes Checkoutra! Jelleg\u00fckb\u0151l fakad\u00f3an a keresked\u0151partnerekkel dolgoz\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-159872","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/159872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=159872"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/159872\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=159872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=159872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=159872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}