{"id":160735,"date":"2026-02-03T16:24:23","date_gmt":"2026-02-03T16:24:23","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/arat-csokkent-a-pepsi-tobb-nepszeru-termeket-erint-a-dontes\/friss-hirek\/"},"modified":"2026-02-03T16:24:23","modified_gmt":"2026-02-03T16:24:23","slug":"arat-csokkent-a-pepsi-tobb-nepszeru-termeket-erint-a-dontes","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/arat-csokkent-a-pepsi-tobb-nepszeru-termeket-erint-a-dontes\/uzlet\/","title":{"rendered":"\u00c1rat cs\u00f6kkent a Pepsi: t\u00f6bb n\u00e9pszer\u0171 term\u00e9ket \u00e9rint a d\u00f6nt\u00e9s"},"content":{"rendered":"<p><strong>Az amerikai fogyaszt\u00f3k egyre \u00e9rz\u00e9kenyebbek a bolti \u00e1rakra, \u00edgy a snack- \u00e9s italgy\u00e1rt\u00f3 elkezdi cs\u00f6kkenteni t\u00f6bb n\u00e9pszer\u0171 term\u00e9k \u00e1r\u00e1t is. Mi v\u00e1rhat\u00f3 a magyar piacon?<\/strong><\/p><div id=\"friss-498512329\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> A Pepsi bejelentette, hogy ak\u00e1r 15 sz\u00e1zal\u00e9kkal is cs\u00f6kkentheti t\u00f6bb n\u00e9pszer\u0171 term\u00e9k\u00e9nek az \u00e1r\u00e1t \u2013 sz\u00e1molt be r\u00f3la a <a href=\"https:\/\/www.reuters.com\/sustainability\/sustainable-finance-reporting\/pepsico-tops-quarterly-revenue-estimates-resilient-demand-sodas-2026-02-03\/\">Reuters<\/a>. A d\u00f6nt\u00e9s olyan m\u00e1rk\u00e1kat \u00e9rint, mint a Lay\u2019s, vagy a Doritos. Az int\u00e9zked\u00e9s az Egyes\u00fclt \u00c1llamokat \u00e9rinti, ahol az infl\u00e1ci\u00f3 egyre ink\u00e1bb megviseli a lakoss\u00e1g p\u00e9nzt\u00e1rc\u00e1j\u00e1t.<\/p>\n<p>Az is kider\u00fclt, hogy a Pepsi a tavalyi \u00e9v m\u00e1sodik fel\u00e9ben d\u00f6nt\u00f6tt az \u00e1rcs\u00f6kkent\u00e9sr\u0151l, miut\u00e1n kielemezt\u00e9k a v\u00e1s\u00e1rl\u00f3i visszajelz\u00e9seket. A v\u00e1llalat mellett m\u00e1s c\u00e9gek is jelezt\u00e9k m\u00e1r, hogy cs\u00f6kkentik az \u00e1raikat, t\u00f6bbek k\u00f6z\u00f6tt a Coca-Cola \u00e9s a Procter &amp; Gamble.<\/p>\n<div class=\"related-post-links\">\n<p>\t\t<span class=\"related-post-links__title minititle\">T\u00f6bb ebb\u0151l<\/span><\/p>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/hirek\/megadta-magat-a-coca-cola-trumpnak\/\" class=\"related-post-links__link\">Megadta mag\u00e1t a Coca-Cola Trumpnak<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/hirek\/38-milliardnyi-kozpenzbe-kerult-de-ujra-magyar-pepsit-ihatunk\/\" class=\"related-post-links__link\">3,8 milli\u00e1rdnyi k\u00f6zp\u00e9nzbe ker\u00fclt, de \u00fajra magyar Pepsit ihatunk<\/a>\n\t\t\t<\/div>\n<\/div>\n<p><strong>Kontextus: <\/strong>Az Egyes\u00fclt \u00c1llamokban a bolti \u00e1rak egyre nagyobb megterhel\u00e9st jelentenek az \u00e1tlag fogyaszt\u00f3knak. A Pepsi vez\u00e9rigazgat\u00f3ja szerint a p\u00e9nz\u00fcgyi nyom\u00e1sra a nagy \u00e9lelmiszerl\u00e1ncoknak is reag\u00e1lniuk kell. Hozz\u00e1tette, hogy az alacsonyabb \u00e9s k\u00f6zepes j\u00f6vedelm\u0171 h\u00e1ztart\u00e1soknak egyre ink\u00e1bb le kell mondaniuk bizonyos term\u00e9kekr\u0151l.<\/p>\n<p>Az \u00e1rcs\u00f6kkent\u00e9s c\u00e9lja, hogy n\u00f6velj\u00e9k az elad\u00e1sok volumen\u00e9t \u00c9szak-Amerik\u00e1ban. A Pepsi elad\u00e1sai az el\u0151z\u0151 negyed\u00e9vben egy sz\u00e1zal\u00e9kkal cs\u00f6kkentek az USA-ban. Ezzel egy\u00fctt a c\u00e9g a legut\u00f3bbi adatk\u00f6zl\u00e9skor fel\u00fclm\u00falta az elemz\u0151i v\u00e1rakoz\u00e1sokat. A bev\u00e9tele t\u00f6bb mint 29 milli\u00e1rd doll\u00e1r volt.<\/p>\n<p><strong>Hogyan tov\u00e1bb?<\/strong> A Pepsi az \u00e1rcs\u00f6kkent\u00e9s mellett k\u00f6lts\u00e9gcs\u00f6kkent\u00e9si programot is ind\u00edt, r\u00e9szben az aktivista befektet\u0151k nyom\u00e1s\u00e1ra. Ennek keret\u00e9ben id\u00e9n k\u00f6r\u00fclbel\u00fcl 20 sz\u00e1zal\u00e9kkal cs\u00f6kkenti a k\u00edn\u00e1lt term\u00e9kek sz\u00e1m\u00e1t az Egyes\u00fclt \u00c1llamokban, t\u00f6bb gy\u00e1rat bez\u00e1r, \u00e9s munkahelyeket is megsz\u00fcntet.<\/p>\n<p>A v\u00e1llalat arr\u00f3l is besz\u00e1molt, hogy az eg\u00e9szs\u00e9ges \u00e9letm\u00f3d ir\u00e1nti ig\u00e9nyre is reag\u00e1lni akarnak. Ennek \u00e9rdek\u00e9ben \u00e1talak\u00edtja egyes m\u00e1rk\u00e1it.<\/p>\n<p>K\u00f6z\u00f6lt\u00e9k, hogy az idei \u00e9vben az egy r\u00e9szv\u00e9nyre jut\u00f3 nyeres\u00e9g\u00fck 5-7 sz\u00e1zal\u00e9kkal n\u0151het.<\/p>\n<p><strong>Magyarorsz\u00e1gon cs\u00f6kkenhetnek az \u00e1rak?<\/strong> Arr\u00f3l egyel\u0151re nincs sz\u00f3, hogy a Pepsi az amerikai piacon k\u00edv\u00fcl is elkezden\u00e9 cs\u00f6kkenteni az \u00e1rait.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Jelenleg a v\u00e1llalat az Egyes\u00fclt \u00c1llamokra koncentr\u00e1l, azonban a programokb\u00f3l levont tapasztalatokat m\u00e1s r\u00e9gi\u00f3kra is \u00e1t\u00fcltethetik a j\u00f6v\u0151ben.<\/p>\n<\/blockquote>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/pepsi-arcsokkentes-amerika\/\">\u00c1rat cs\u00f6kkent a Pepsi: t\u00f6bb n\u00e9pszer\u0171 term\u00e9ket \u00e9rint a d\u00f6nt\u00e9s<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-3126274903\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return 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c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var 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id=\"friss-3521564739\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Az amerikai fogyaszt\u00f3k egyre \u00e9rz\u00e9kenyebbek a bolti \u00e1rakra, \u00edgy a snack- \u00e9s italgy\u00e1rt\u00f3 elkezdi cs\u00f6kkenteni t\u00f6bb n\u00e9pszer\u0171 term\u00e9k \u00e1r\u00e1t is. Mi v\u00e1rhat\u00f3 a magyar piacon? Mi t\u00f6rt\u00e9nt? A Pepsi bejelentette, hogy ak\u00e1r 15 sz\u00e1zal\u00e9kkal is cs\u00f6kkentheti t\u00f6bb n\u00e9pszer\u0171 term\u00e9k\u00e9nek az \u00e1r\u00e1t \u2013 sz\u00e1molt be r\u00f3la a Reuters. A d\u00f6nt\u00e9s olyan m\u00e1rk\u00e1kat \u00e9rint, mint a Lay\u2019s, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-160735","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/160735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=160735"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/160735\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=160735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=160735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=160735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}