{"id":162660,"date":"2026-02-16T13:54:15","date_gmt":"2026-02-16T13:54:15","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/tobb-evtizede-o-az-orszag-bankara-most-ot-es-a-bankjat-is-dijaztak\/friss-hirek\/"},"modified":"2026-02-16T13:54:15","modified_gmt":"2026-02-16T13:54:15","slug":"tobb-evtizede-o-az-orszag-bankara-most-ot-es-a-bankjat-is-dijaztak","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/tobb-evtizede-o-az-orszag-bankara-most-ot-es-a-bankjat-is-dijaztak\/uzlet\/","title":{"rendered":"T\u00f6bb \u00e9vtizede \u0151 az orsz\u00e1g bank\u00e1ra, most \u0151t \u00e9s a bankj\u00e1t is d\u00edjazt\u00e1k"},"content":{"rendered":"<p><strong>A 2025-\u00f6s programot h\u00e1rom szegmensben, kilenc kateg\u00f3ri\u00e1ban hirdett\u00e9k meg; az idei ki\u00edr\u00e1sban hangs\u00falyosabban jelentek meg azok a ter\u00fcletek, ahol a szektor m\u0171k\u00f6d\u00e9s\u00e9ben \u00e9rdemi elmozdul\u00e1s l\u00e1tszik: az \u00fcgyf\u00e9lmegtart\u00e1s, a mesters\u00e9ges intelligencia \u00e9s a keresked\u0151i egy\u00fcttm\u0171k\u00f6d\u00e9sek.<\/strong><\/p><div id=\"friss-1198662\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt? <\/strong>Huszadik alkalommal rendezt\u00e9k meg a Mastercard \u2013 \u00c9v Bankja versenyt, amely az elm\u00falt k\u00e9t \u00e9vtizedben a hazai bankszektor meghat\u00e1roz\u00f3 szakmai esem\u00e9ny\u00e9v\u00e9 v\u00e1lt, k\u00f6z\u00f6lte a Forbes.hu-val a Mastercard. A legjobb \u00f6sszteljes\u00edtm\u00e9nyt ny\u00fajt\u00f3, Az \u00e9v bankja f\u0151d\u00edjat elnyer\u0151 OTP Bank a Daily Banking szegmensben is els\u0151 helyen v\u00e9gzett. A szegmensen bel\u00fcli kateg\u00f3ri\u00e1kban Az \u00e9v lakoss\u00e1gi aj\u00e1nlata d\u00edjat az OTP Bank, Az \u00e9v v\u00e1llalati aj\u00e1nlata elismer\u00e9st az MBH Bank \u2013 BUPA, m\u00edg Az \u00e9v \u00fcgyf\u00e9lmegtart\u00f3 programja kateg\u00f3ria els\u0151 hely\u00e9t a Gr\u00e1nit Bank nyerte el. Az Innovation szegmensben a Gr\u00e1nit Bank, m\u00edg a Beyond Banking szegmensben a K&amp;H Bank ny\u00fajtotta a legkiemelked\u0151bb teljes\u00edtm\u00e9nyt.<\/p>\n<p><strong>Innov\u00e1ci\u00f3.<\/strong> Az Innovation szegmens kateg\u00f3ri\u00e1iban Az \u00e9v kiberbiztons\u00e1gi programja d\u00edjat az OTP Bank, Az \u00e9v mesters\u00e9ges intelligencia alap\u00fa innov\u00e1ci\u00f3ja elismer\u00e9st a Gr\u00e1nit Bank, m\u00edg Az \u00e9v k\u00f6nny\u0171 \u00e9s k\u00e9nyelmes bankol\u00e1si \u00e9lm\u00e9nye kateg\u00f3ria els\u0151 hely\u00e9t a K&amp;H Bank kapta.<\/p>\n<div class=\"related-post-links\">\n<p>\t\t<span class=\"related-post-links__title minititle\">T\u00f6bb ebb\u0151l<\/span><\/p>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/penz\/fajdalmas-leepites-jon-az-otp-banknal\/\" class=\"related-post-links__link\">F\u00e1jdalmas le\u00e9p\u00edt\u00e9s j\u00f6n az OTP Bankn\u00e1l<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/penz\/keszpenz-felvetel-limit-emeles-wise-revolut\/\" class=\"related-post-links__link\">\u00cdgy reag\u00e1ltak a fintech c\u00e9gek a megdupl\u00e1zott ingyenes k\u00e9szp\u00e9nzfelv\u00e9telre<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/penz\/vagyon-concorde-podcast-keszpenz\/\" class=\"related-post-links__link\">Rengeteget sp\u00f3rolnak a magyarok, de a p\u00e1rnacih\u00e1b\u00f3l vill\u00e1mgyorsan illan el a vagyon. Pedig t\u00f6bb j\u00f3 megold\u00e1s is van<\/a>\n\t\t\t<\/div>\n<\/div>\n<p><strong>Beyond Banking . <\/strong>Ebben a szegmensben Az \u00e9v marketingkommunik\u00e1ci\u00f3s kamp\u00e1nya kateg\u00f3ri\u00e1ban az MBH Bank, Az \u00e9v CSR programja kateg\u00f3ri\u00e1ban a K&amp;H Bank, m\u00edg A fizet\u00e9s \u00faj dimenzi\u00f3i kateg\u00f3ri\u00e1ban az Erste Bank \u00e9s a B\u00c1V Faktor bizonyultak a legjobbnak.<\/p>\n<p><strong>Kontextus. <\/strong>A jubileumi Mastercard \u2013 \u00c9v Bankja g\u00e1l\u00e1n\u00a0egy olyan bank\u00e1ri teljes\u00edtm\u00e9nyt is elismertek, amely \u00e9vtizedek \u00f3ta folyamatosan \u00e9s meghat\u00e1roz\u00f3 m\u00f3don van jelen az ipar\u00e1gban \u00e9s a magyar gazdas\u00e1g m\u0171k\u00f6d\u00e9s\u00e9ben: Dr. Cs\u00e1nyi S\u00e1ndort, az OTP Bank eln\u00f6k\u00e9t, a Mastercard \u2013 Az \u00e9v bank\u00e1ra 2006-2025 Nagyd\u00edjjal t\u00fcntett\u00e9k ki. <a href=\"https:\/\/forbes.hu\/extra\/50-leggazdagabb-magyar-2025-26\/3-csanyi-sandor\">Cs\u00e1nyi a harmadik leggazdagabb magyar,<\/a> legut\u00f3bbi gazdaglist\u00e1nk szerint\u00a0752,9 milli\u00e1rd forintos becs\u00fclt vagyonnal. <\/p>\n<p>A Mastercard a 2025-\u00f6s programot h\u00e1rom szegmensben, kilenc kateg\u00f3ri\u00e1ban hirdette meg; <\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>az idei ki\u00edr\u00e1sban hangs\u00falyosabban jelentek meg azok a ter\u00fcletek, ahol a szektor m\u0171k\u00f6d\u00e9s\u00e9ben \u00e9rdemi elmozdul\u00e1s l\u00e1tszik: az \u00fcgyf\u00e9lmegtart\u00e1s, a mesters\u00e9ges intelligencia \u00e9s a keresked\u0151i egy\u00fcttm\u0171k\u00f6d\u00e9sek.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/02\/7P3A0699.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZyJ9\" alt=\"\" class=\"wp-image-744827\" \/><\/div><figcaption class=\"wp-element-caption\">Fot\u00f3: Mastercard \u00c9v Bankja<\/figcaption><\/figure>\n<p><strong>Mi\u00e9rt fontos ez? <\/strong>A program kateg\u00f3riarendszer\u00e9t a szervez\u0151k az \u00e9vek sor\u00e1n tudatosan alak\u00edtott\u00e1k annak ment\u00e9n, hogy min\u00e9l pontosabban t\u00fckr\u00f6zze a p\u00e9nz\u00fcgyi szektor folyamatosan v\u00e1ltoz\u00f3 kih\u00edv\u00e1sait \u00e9s lehet\u0151s\u00e9geit, valamint r\u00e1vil\u00e1g\u00edtson arra, hol teremt val\u00f3di \u00e9rt\u00e9ket az innov\u00e1ci\u00f3 \u2013 a lakoss\u00e1gi \u00fcgyfelek, az \u00fczleti szerepl\u0151k \u00e9s a teljes p\u00e9nz\u00fcgyi \u00f6kosziszt\u00e9ma sz\u00e1m\u00e1ra egyar\u00e1nt. A versenyben indul\u00f3 p\u00e9nzint\u00e9zetek \u00e9s fintech szerepl\u0151k a kateg\u00f3ri\u00e1k sz\u00e9les k\u00f6r\u00e9ben p\u00e1ly\u00e1ztak a legjobb szolg\u00e1ltat\u00e1soknak, programoknak \u00e9s digit\u00e1lis megold\u00e1soknak j\u00e1r\u00f3 elismer\u00e9sek\u00e9rt. A p\u00e1ly\u00e1zatokat a hagyom\u00e1nyoknak megfelel\u0151en f\u00fcggetlen, nagy preszt\u00edzs\u0171 szakmai zs\u0171ri \u00e9rt\u00e9kelte. A szakmai zs\u0171ri tagja volt Fekete Emese, a Forbes f\u0151szerkeszt\u0151-helyettese.\u00a0<\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/penz\/csanyi-sandor-otp-ev-bankja-mastercard-mbh-granit-bank\/\">T\u00f6bb \u00e9vtizede \u0151 az orsz\u00e1g bank\u00e1ra, most \u0151t \u00e9s a bankj\u00e1t is d\u00edjazt\u00e1k<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-3934609827\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var 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id=\"friss-3137238860\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>A 2025-\u00f6s programot h\u00e1rom szegmensben, kilenc kateg\u00f3ri\u00e1ban hirdett\u00e9k meg; az idei ki\u00edr\u00e1sban hangs\u00falyosabban jelentek meg azok a ter\u00fcletek, ahol a szektor m\u0171k\u00f6d\u00e9s\u00e9ben \u00e9rdemi elmozdul\u00e1s l\u00e1tszik: az \u00fcgyf\u00e9lmegtart\u00e1s, a mesters\u00e9ges intelligencia \u00e9s a keresked\u0151i egy\u00fcttm\u0171k\u00f6d\u00e9sek. Mi t\u00f6rt\u00e9nt? Huszadik alkalommal rendezt\u00e9k meg a Mastercard \u2013 \u00c9v Bankja versenyt, amely az elm\u00falt k\u00e9t \u00e9vtizedben a hazai bankszektor meghat\u00e1roz\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-162660","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/162660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=162660"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/162660\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=162660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=162660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=162660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}