{"id":162792,"date":"2026-02-17T10:07:16","date_gmt":"2026-02-17T10:07:16","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/ezeken-a-kisebb-telepuleseken-terjeszkedik-az-ikea-konkurens-lakberendezesi-aruhaz\/friss-hirek\/"},"modified":"2026-02-17T10:07:16","modified_gmt":"2026-02-17T10:07:16","slug":"ezeken-a-kisebb-telepuleseken-terjeszkedik-az-ikea-konkurens-lakberendezesi-aruhaz","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/ezeken-a-kisebb-telepuleseken-terjeszkedik-az-ikea-konkurens-lakberendezesi-aruhaz\/uzlet\/","title":{"rendered":"Ezeken a kisebb telep\u00fcl\u00e9seken terjeszkedik az IKEA-konkurens lakberendez\u00e9si \u00e1ruh\u00e1z"},"content":{"rendered":"<p><strong>Nagy v\u00e1ltoz\u00e1s el\u0151tt \u00e1ll a Jysk: m\u00e1rciust\u00f3l teljesen \u00faj vezet\u0151i strukt\u00far\u00e1ban m\u0171k\u00f6dik a lakberendez\u00e9si c\u00e9g.<\/strong><\/p><div id=\"friss-2043536739\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt? <\/strong>Nagy v\u00e1ltoz\u00e1s el\u0151tt \u00e1ll a Jysk: m\u00e1rciust\u00f3l teljesen \u00faj vezet\u0151i strukt\u00far\u00e1ban m\u0171k\u00f6dik a lakberendez\u00e9si c\u00e9g, ami a magyar m\u0171k\u00f6d\u00e9st sem hagyja \u00e9rintetlen\u00fcl. <a href=\"https:\/\/www.portfolio.hu\/gazdasag\/20260217\/oriasi-valtozas-elott-all-a-jysk-ez-magyarorszagot-is-erinti-815190#\">A Portfolio <\/a>Szimeiszter S\u00e1ndorral, a Jysk Magyarorsz\u00e1g\u00e9rt, Ausztri\u00e1\u00e9rt \u00e9s G\u00f6r\u00f6gorsz\u00e1g\u00e9rt felel\u0151s orsz\u00e1gigazgat\u00f3j\u00e1val k\u00e9sz\u00edtett interj\u00fat. <\/p>\n<p><strong>Hogyan v\u00e1ltozik a vezet\u00e9s, \u00e9s milyen most a piac.<\/strong> A magyar lakberendez\u00e9si piacr\u00f3l elmondta, hogy a legfrissebb \u00f6sszehasonl\u00edthat\u00f3 adat a 2025 augusztus\u00e1ban z\u00e1rt p\u00e9nz\u00fcgyi \u00e9v. A Jysk Magyarorsz\u00e1g akkor\u00a089 milli\u00e1rd\u00a0forintos forgalmat \u00e9rt el. A Lutz csoport m\u00e1rciusban z\u00e1rt, \u0151k 64 milli\u00e1rdot publik\u00e1ltak. Az IKEA forgalma jellemz\u0151en 140 milli\u00e1rd forint k\u00f6r\u00fcl alakul (144,3 milli\u00e1rd lett a legut\u00f3bbi p\u00e9nz\u00fcgyi \u00e9v\u00fckben, err\u0151l <a href=\"https:\/\/forbes.hu\/uzlet\/ikea-magyarorszag-eredmenyek\/\">itt \u00edrtunk<\/a>), \u00e9s az elm\u00falt \u00e9vekben nagyj\u00e1b\u00f3l ugyanazzal a dinamik\u00e1val n\u0151ttek, mint a Jysk, ez\u00e9rt a k\u00fcl\u00f6nbs\u00e9g megmaradt, ugyanakkor az ut\u00f3bbi k\u00e9t-h\u00e1rom \u00e9vben l\u00e1that\u00f3an k\u00f6zelednek hozz\u00e1juk. Ami a szervezeti v\u00e1ltoz\u00e1sokat illeti: a kor\u00e1bbi egy r\u00e9gi\u00f3s vezet\u0151i szint helyett h\u00e1rom lesz. A retail-vice president megtart bizonyos orsz\u00e1gokat, Szimeiszter S\u00e1ndor egy nagyobb r\u00e9gi\u00f3t kap, egy m\u00e1sik koll\u00e9ga pedig szint\u00e9n egy \u00f6n\u00e1ll\u00f3 r\u00e9gi\u00f3t vezet majd, mik\u00f6zben N\u00e9metorsz\u00e1g k\u00fcl\u00f6n, nagy egys\u00e9gk\u00e9nt marad meg. \u201eAz \u00e9n felel\u0151ss\u00e9gem gyakorlatilag Lengyelorsz\u00e1gt\u00f3l d\u00e9lre \u00e9s Ausztri\u00e1t\u00f3l keletre es\u0151 orsz\u00e1gokra terjed ki, Ausztri\u00e1val egy\u00fctt, valamint\u00a0Angli\u00e1ra \u00e9s \u00cdrorsz\u00e1gra is.\u201d<\/p>\n<div class=\"related-post-links\">\n<p>\t\t<span class=\"related-post-links__title minititle\">T\u00f6bb ebb\u0151l<\/span><\/p>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/uzlet\/rekordev-jysk-ikea-versenytars-butor-arbevetel\/\" class=\"related-post-links__link\">Rekord\u00e9vet z\u00e1rt a Jysk. Vesz\u00e9lyben lehet sv\u00e9d versenyt\u00e1rsa?<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/uzlet\/logisztika-raktar-ecser-jysk-galeria\/\" class=\"related-post-links__link\">\u201e\u00c9lm\u00e9ny volt itt targonc\u00e1val sz\u00e1guldozni!\u201d Mit tud egy 80 milli\u00e1rdos, high-tech logisztikai k\u00f6zpont? Megn\u00e9zt\u00fck<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/uzlet\/ikea-magyarorszag-eredmenyek\/\" class=\"related-post-links__link\">Ki nem tal\u00e1lod, melyik volt a legn\u00e9pszer\u0171bb IKEA-b\u00fator itthon<\/a>\n\t\t\t<\/div>\n<\/div>\n<p><strong>A Jysk Magyarorsz\u00e1gon.<\/strong> Szimeiszter S\u00e1ndor kiemelte, hogy a magyar m\u0171k\u00f6d\u00e9s stabil. Itt tal\u00e1lhat\u00f3 az eloszt\u00f3k\u00f6zpont, t\u00f6bb kiszolg\u00e1l\u00f3 funkci\u00f3 \u2013 p\u00e9ld\u00e1ul az osztr\u00e1k b\u00e9rsz\u00e1mfejt\u00e9s \u2013, valamint a vezet\u00e9s egy r\u00e9sze is. Ugyanakkor folyamatosan vizsg\u00e1lj\u00e1k, hogyan lehet bizonyos funkci\u00f3kat hat\u00e9konyabb\u00e1 tenni, ami gyakran k\u00f6zpontos\u00edt\u00e1st jelent. A p\u00e9nz\u00fcgyi \u00e9s k\u00f6nyvel\u00e9si feladatokat Lengyelorsz\u00e1gban vonj\u00e1k \u00f6ssze, \u00e9s ott j\u00f6n l\u00e9tre egy HR service center is, amely a toborz\u00e1st t\u00e1mogatja.<\/p>\n<p><strong>\u00cdgy hatott az Otthon Start. <\/strong>Az orsz\u00e1gigazgat\u00f3 azt mondta, eddig nem \u00e9reztek \u00e9rdemi v\u00e1ltoz\u00e1st. A tavalyi n\u00f6veked\u00e9si dinamik\u00e1t folytatt\u00e1k, t\u00f6bb h\u00f3napban is k\u00f6zel k\u00e9tsz\u00e1mjegy\u0171 b\u0151v\u00fcl\u00e9st l\u00e1ttak, b\u00e1r janu\u00e1rt a havaz\u00e1s visszavetette. \u00dagy l\u00e1tja, az \u00faj lak\u00e1sok berendez\u00e9se ink\u00e1bb az IKEA-nak \u00e9s a Lutz csoportnak kedvezhet, hiszen a Jysk nem egyedi tervez\u00e9s\u0171 konyh\u00e1kat vagy nagy \u00fcl\u0151garnit\u00far\u00e1kat k\u00edn\u00e1l, hanem az az er\u0151ss\u00e9ge, hogy b\u00e1rmilyen kisebb v\u00e1s\u00e1rl\u00e1sra be lehet t\u00e9rni, egy-k\u00e9t-h\u00e1rom term\u00e9k\u00e9rt. \u201e\u00c1ltal\u00e1nos trendk\u00e9nt azt l\u00e1tjuk, hogy a nagy alapter\u00fclet\u0171 b\u00fator\u00e1ruh\u00e1zak szenvednek, nemcsak Magyarorsz\u00e1gon, hanem Nyugat-Eur\u00f3p\u00e1ban is. A demogr\u00e1fiai v\u00e1ltoz\u00e1sok, a kisebb h\u00e1ztart\u00e1sok \u00e9s az elt\u00e9r\u0151 fogyaszt\u00f3i szok\u00e1sok ink\u00e1bb nek\u00fcnk kedveznek. Egy- vagy k\u00e9tszem\u00e9lyes h\u00e1ztart\u00e1sokban, ahol ink\u00e1bb cser\u00e9lgetni kell a berendez\u00e9si t\u00e1rgyakat, a mi k\u00edn\u00e1latunk ide\u00e1lis, \u00e9s ezt a b\u00fatorv\u00e1laszt\u00e9kunkkal m\u00e1r j\u00f3l le is fedj\u00fck.\u201d A terjeszked\u00e9sr\u0151l elmondta: \u00a0Magyarorsz\u00e1gon er\u0151s \u00e9s s\u0171r\u0171 h\u00e1l\u00f3zatuk van, de kisebb telep\u00fcl\u00e9seken m\u00e9g mindig van lehet\u0151s\u00e9g nyitni \u00fagy, hogy az nyeres\u00e9ges legyen. Ilyen p\u00e9ld\u00e1ul Szentgotth\u00e1rd, \u00e9s t\u00f6bb \u00faj helysz\u00edn is ny\u00edlik vagy nyit\u00e1s el\u0151tt \u00e1ll: Mez\u0151k\u00f6vesd, Kom\u00e1rom, Veresegyh\u00e1z. Ezek a boltok m\u00e9g tudnak pluszt hozni, mik\u00f6zben a nagy, orsz\u00e1gos lefedetts\u00e9g m\u00e1r nagyr\u00e9szt megvan, jelezte.\u00a0<\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/jysk-terjeszkedes-magyarorszag-lakberendezes\/\">Ezeken a kisebb telep\u00fcl\u00e9seken terjeszkedik az IKEA-konkurens lakberendez\u00e9si \u00e1ruh\u00e1z<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-3691802323\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var 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c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div><div id=\"friss-489618824\" class=\"friss-after-content_2 friss-entity-placement\" style=\"clear: both;\"><div class=\"wprss_ajax\" data-id=\"rssa86b819b13\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/friss-hirek.hu\/wp-content\/plugins\/wp-rss-retriever\/inc\/imgs\/ajax-loader.gif\" alt=\"Loading RSS Feed\" width=\"16\" height=\"16\"><\/div><\/div><br style=\"clear: both; display: block; float: none;\"\/><div id=\"friss-4215636932\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Nagy v\u00e1ltoz\u00e1s el\u0151tt \u00e1ll a Jysk: m\u00e1rciust\u00f3l teljesen \u00faj vezet\u0151i strukt\u00far\u00e1ban m\u0171k\u00f6dik a lakberendez\u00e9si c\u00e9g. Mi t\u00f6rt\u00e9nt? Nagy v\u00e1ltoz\u00e1s el\u0151tt \u00e1ll a Jysk: m\u00e1rciust\u00f3l teljesen \u00faj vezet\u0151i strukt\u00far\u00e1ban m\u0171k\u00f6dik a lakberendez\u00e9si c\u00e9g, ami a magyar m\u0171k\u00f6d\u00e9st sem hagyja \u00e9rintetlen\u00fcl. A Portfolio Szimeiszter S\u00e1ndorral, a Jysk Magyarorsz\u00e1g\u00e9rt, Ausztri\u00e1\u00e9rt \u00e9s G\u00f6r\u00f6gorsz\u00e1g\u00e9rt felel\u0151s orsz\u00e1gigazgat\u00f3j\u00e1val k\u00e9sz\u00edtett interj\u00fat. Hogyan v\u00e1ltozik [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-162792","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/162792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=162792"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/162792\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=162792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=162792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=162792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}