{"id":162840,"date":"2026-02-17T14:09:21","date_gmt":"2026-02-17T14:09:21","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/elmenybol-lesz-cselekves-igy-epit-uj-fenntarthatosagi-narrativat-a-planet-budapest\/friss-hirek\/"},"modified":"2026-02-17T14:09:21","modified_gmt":"2026-02-17T14:09:21","slug":"elmenybol-lesz-cselekves-igy-epit-uj-fenntarthatosagi-narrativat-a-planet-budapest","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/elmenybol-lesz-cselekves-igy-epit-uj-fenntarthatosagi-narrativat-a-planet-budapest\/uzlet\/","title":{"rendered":"\u00c9lm\u00e9nyb\u0151l lesz cselekv\u00e9s \u2013 \u00edgy \u00e9p\u00edt \u00faj fenntarthat\u00f3s\u00e1gi narrat\u00edv\u00e1t a Planet Budapest"},"content":{"rendered":"<p><strong>\u201eAz emberek arra reag\u00e1lnak, amit \u00e9reznek, arra eml\u00e9keznek, amit \u00e1t\u00e9lnek, \u00e9s azt v\u00e1lasztj\u00e1k sz\u00edvesen, amit szeretnek.\u201d Ha ezt a mondatot a saj\u00e1t tapasztalatainkra vet\u00edtj\u00fck, a v\u00e1lasz szinte mag\u00e1t\u00f3l ad\u00f3dik: val\u00f3ban \u00edgy m\u0171k\u00f6d\u00fcnk a mindennapi \u00e9letben. Erre az egyszer\u0171 felismer\u00e9sre \u00e9p\u00fcl a <a href=\"https:\/\/planetbudapest.hu\/\">Planet Budapest<\/a> is, amely \u00e9lm\u00e9nyeken kereszt\u00fcl tesz k\u00eds\u00e9rletet a v\u00e1ltoz\u00e1s elind\u00edt\u00e1s\u00e1ra. A 33 napig nyitva tart\u00f3, ingyenesen l\u00e1togathat\u00f3 \u00e9lm\u00e9nypark nem meggy\u0151zni akar, hanem bevonni.<\/strong><\/p><div id=\"friss-3698783520\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p>\u201eA f\u0151 felismer\u00e9s\u00fcnk az volt, hogy ma az emberek nagyj\u00e1b\u00f3l 80 sz\u00e1zal\u00e9k\u00e1nak van valamilyen k\u00e9pe a fenntarthat\u00f3s\u00e1gr\u00f3l, m\u00e9gsem t\u00f6rt\u00e9nik val\u00f3di norma- vagy viselked\u00e9sv\u00e1lt\u00e1s. Ennek az az oka, hogy a legt\u00f6bb kezdem\u00e9nyez\u00e9s inform\u00e1ci\u00f3deficitb\u0151l indul ki: abb\u00f3l, hogy ha el\u00e9gszer \u00e9s el\u00e9g r\u00e9szletesen elmondunk valamit, akkor majd v\u00e1ltozik a cselekv\u00e9s. De ez nem \u00edgy m\u0171k\u00f6dik.\u201d \u2013 mes\u00e9l a kezdetekr\u0151l Vekkel L\u00e1szl\u00f3, a projekt fenntarthat\u00f3s\u00e1gi kommunik\u00e1ci\u00f3s tan\u00e1csad\u00f3ja.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Az \u00e9lm\u00e9ny, mint tr\u00f3jai fal\u00f3<\/strong><\/h2>\n<p>A Planet egyik legfontosabb kiindul\u00f3pontja az volt, hogy elhagyj\u00e1k a kioktat\u00f3, sz\u00e1monk\u00e9r\u0151 narrat\u00edv\u00e1t. \u201e<strong>Tudatos d\u00f6nt\u00e9s volt, hogy ne mondjuk meg, mit csin\u00e1ljanak az emberek. Nem felsz\u00f3l\u00edtunk, hanem k\u00e9rd\u00e9seket tesz\u00fcnk fel.<\/strong>\u201d \u2013 hangs\u00falyozza a projekt megalkot\u00e1s\u00e1\u00e9rt felel\u0151s <strong>Unger&amp;Partners csapata<\/strong>. A shaming helyett pozit\u00edv, kultur\u00e1lisan relev\u00e1ns t\u00f6rt\u00e9netekkel dolgoznak, ahol a l\u00e1togat\u00f3 nem k\u00edv\u00fcl\u00e1ll\u00f3, hanem a t\u00f6rt\u00e9net r\u00e9sze. A rendezv\u00e9ny n\u00e9gy f\u0151 form\u00e1tumban \u2013 Expo, Ride, Explorers \u00e9s Heroes \u2013 mes\u00e9li el, hogyan kapcsol\u00f3dik a mindennapi \u00e9let\u00fcnk a glob\u00e1lis kih\u00edv\u00e1sokhoz.<\/p>\n<p>A <strong>Planet Ride<\/strong> egy \u201ev\u00e9gigs\u00e9t\u00e1lhat\u00f3 t\u00f6rt\u00e9net\u201d: filmes d\u00edszletek k\u00f6z\u00f6tt vezet v\u00e9gig a F\u00f6ld \u00e9s az ember kapcsolat\u00e1nak m\u00faltj\u00e1n, jelen\u00e9n \u00e9s a lehets\u00e9ges j\u00f6v\u0151n. A <strong>Planet Explorers 12<\/strong> tematikus szigeten, j\u00e1t\u00e9kos interakci\u00f3kon kereszt\u00fcl mutatja meg a fenntarthat\u00f3s\u00e1g k\u00fcl\u00f6nb\u00f6z\u0151 dimenzi\u00f3it \u2013 az \u00e9lelmiszert\u0151l az energi\u00e1n \u00e9s a hullad\u00e9kon \u00e1t eg\u00e9szen a digit\u00e1lis l\u00e1bnyomig \u00e9s a k\u00f6z\u00f6ss\u00e9gi cselekv\u00e9sig. A <strong>Planet Heroes <\/strong>\u00e9lm\u00e9nysz\u00ednh\u00e1z egy sz\u00edn\u00e9szek r\u00e9szv\u00e9tel\u00e9vel zajl\u00f3, t\u00f6rt\u00e9netalap\u00fa show, ahol akt\u00edv szerepl\u0151kk\u00e9 v\u00e1lnak a r\u00e9sztvev\u0151k \u2013 rajtuk m\u00falik a t\u00f6rt\u00e9net kimenetele.<\/p>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/02\/J33A7555-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-744959\" \/><\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><strong>R\u00e9tegr\u0151l r\u00e9tegre \u00e9p\u00edtkezve \u2013 egy \u00e9v munk\u00e1ja, 100 f\u0151s alkot\u00f3i csapat<\/strong><\/h2>\n<p>\u201e<strong>Az \u00e9lm\u00e9nyalap\u00fas\u00e1g \u00f6nmag\u00e1ban elcs\u00e9pelt sz\u00f3, de akkor v\u00e1lik val\u00f3div\u00e1, ha m\u00f6g\u00f6tte komoly tartalom \u00e9s vizualit\u00e1s van. Megvizsg\u00e1ltuk a sz\u00f3rakoztat\u00f3ipart, \u00e9s azt kerest\u00fck, hogyan lehet ezt a vil\u00e1got \u00f6sszehozni a fenntarthat\u00f3s\u00e1ggal.<\/strong>\u201d \u2013 enged betekint\u00e9st a tervez\u00e9sbe <strong>Fazekas Istv\u00e1n<\/strong> vezet\u0151 designer. A csapatn\u00e1l a tartalom \u00e9s a vizu\u00e1lis tervez\u00e9s mindig p\u00e1rhuzamosan fejl\u0151dik: amikor eld\u0151lt, hogy az \u00e9lm\u00e9ny lesz az eszk\u00f6z, nem m\u00e1s ki\u00e1ll\u00edt\u00e1sokat kezdtek elemezni, hanem filmeket, sorozatokat, sz\u00ednh\u00e1zat, \u00e9lm\u00e9nyparkokat. \u201e<strong>Nem konkr\u00e9t p\u00e9ld\u00e1kat vett\u00fcnk \u00e1t, hanem a dramaturgiai s\u00e9m\u00e1kat<\/strong>.\u201d<\/p>\n<p>A h\u00e1tt\u00e9rben a munka nagyj\u00e1b\u00f3l egy \u00e9ve kezd\u0151d\u00f6tt az Unger&amp;Partners irod\u00e1j\u00e1ban. Ez m\u00e1r a harmadik Planet, \u00edgy van benne rutinjuk, de minden alkalommal fejlesztik a folyamatokat. A kezdeti, k\u00f6r\u00fclbel\u00fcl 14 f\u0151s csapat id\u0151vel sz\u00e1z f\u0151 f\u00f6l\u00e9 n\u0151tt:fenntarthat\u00f3s\u00e1gi szak\u00e9rt\u0151k, sz\u00ednh\u00e1zi dramaturgok, filmes d\u00edszlettervez\u0151k, zeneszerz\u0151k \u00e9s technol\u00f3giai szakemberek dolgoznak egy\u00fctt. \u201e<strong>Az elej\u00e9n m\u00e9g nem tudjuk pontosan, milyen lesz. De az biztos, hogy a v\u00e9geredm\u00e9ny mindig j\u00f3!<\/strong> <strong>Mindegyik Planet egy kicsit nagyobb, \u00f6sszetettebb \u00e9s tudatosabb lett az \u00e9vek sor\u00e1n, a mostani pedig l\u00e9pt\u00e9k\u00e9ben \u00e9s befogad\u00f3ter\u00e9ben is jelent\u0151s ugr\u00e1st jelent.\u201d<\/strong> \u2013 mes\u00e9l a tervez\u00e9si folyamatr\u00f3l <strong>Demj\u00e1n Szil\u00e1rd<\/strong>, az Unger&amp;Partners vezet\u0151 designere \u00e9s gy\u00e1rt\u00e1svezet\u0151je.<\/p>\n<p>A Planet Budapest el\u0151zm\u00e9nye a V\u00edz-vil\u00e1gtal\u00e1lkoz\u00f3k sorozata (2013, 2016, 2019) volt, amely a probl\u00e9m\u00e1k mellett a megold\u00e1sok bemutat\u00e1s\u00e1t t\u0171zte ki c\u00e9lul. Ezt a szeml\u00e9letet viszi tov\u00e1bb id\u00e9n is az \u00e9lm\u00e9nypark, megsz\u00f3l\u00edtva az iskol\u00e1sokat \u00e9s a feln\u0151tteket, a csal\u00e1d minden tagj\u00e1t \u00e9s a gazdas\u00e1gi szerepl\u0151ket.<\/p>\n<p>A Planet Budapest 2026. febru\u00e1r 25. \u00e9s m\u00e1rcius 29. k\u00f6z\u00f6tt l\u00e1togathat\u00f3 a <strong>Magyar Vas\u00fatt\u00f6rt\u00e9neti Parkban<\/strong>. A Planet Ride, Explorers, Heroes \u00e9lm\u00e9nyterek \u00e9s a Planet Lens fot\u00f3ki\u00e1ll\u00edt\u00e1s \u00f6t h\u00e9ten \u00e1t v\u00e1rj\u00e1k a l\u00e1togat\u00f3kat, m\u00edg a Planet Expo szakmai programjai febru\u00e1r 25. \u00e9s m\u00e1rcius 1. k\u00f6z\u00f6tt zajlanak.<br \/>A c\u00e9l az, hogy az \u00e9lm\u00e9nyeken kereszt\u00fcl adjunk \u00e1t tud\u00e1st \u201e<strong>Begy\u00fajtjuk az \u00e9rdekl\u0151d\u00e9st<\/strong>\u201d \u2013 fogalmaznak az alkot\u00f3k. Szeretn\u00e9nk, ha l\u00e1togat\u00f3k m\u00e1snap m\u00e1r egy kicsit m\u00e1sk\u00e9pp gondolkodn\u00e1nak \u2013 \u00e9s m\u00e1sk\u00e9pp is cselekedn\u00e9nek.<\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/tamogatoi-tartalom\/elmenybol-lesz-cselekves-igy-epit-uj-fenntarthatosagi-narrativat-a-planet-budapest\/\">\u00c9lm\u00e9nyb\u0151l lesz cselekv\u00e9s \u2013 \u00edgy \u00e9p\u00edt \u00faj fenntarthat\u00f3s\u00e1gi narrat\u00edv\u00e1t a Planet Budapest<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-4040038001\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div><div id=\"friss-3609042561\" class=\"friss-after-content friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div><div id=\"friss-3378232711\" class=\"friss-after-content_2 friss-entity-placement\" style=\"clear: both;\"><div class=\"wprss_ajax\" data-id=\"rss19d0dbdf29\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/friss-hirek.hu\/wp-content\/plugins\/wp-rss-retriever\/inc\/imgs\/ajax-loader.gif\" alt=\"Loading RSS Feed\" width=\"16\" height=\"16\"><\/div><\/div><br style=\"clear: both; display: block; float: none;\"\/><div id=\"friss-3715764988\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201eAz emberek arra reag\u00e1lnak, amit \u00e9reznek, arra eml\u00e9keznek, amit \u00e1t\u00e9lnek, \u00e9s azt v\u00e1lasztj\u00e1k sz\u00edvesen, amit szeretnek.\u201d Ha ezt a mondatot a saj\u00e1t tapasztalatainkra vet\u00edtj\u00fck, a v\u00e1lasz szinte mag\u00e1t\u00f3l ad\u00f3dik: val\u00f3ban \u00edgy m\u0171k\u00f6d\u00fcnk a mindennapi \u00e9letben. Erre az egyszer\u0171 felismer\u00e9sre \u00e9p\u00fcl a Planet Budapest is, amely \u00e9lm\u00e9nyeken kereszt\u00fcl tesz k\u00eds\u00e9rletet a v\u00e1ltoz\u00e1s elind\u00edt\u00e1s\u00e1ra. A 33 napig [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-162840","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/162840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=162840"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/162840\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=162840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=162840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=162840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}