{"id":163880,"date":"2026-03-09T07:51:17","date_gmt":"2026-03-09T07:51:17","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/obiri-studio-a-vilagnak-nincs-szuksege-tobb-alvos-polora\/friss-hirek\/"},"modified":"2026-03-09T07:51:17","modified_gmt":"2026-03-09T07:51:17","slug":"obiri-studio-a-vilagnak-nincs-szuksege-tobb-alvos-polora","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/obiri-studio-a-vilagnak-nincs-szuksege-tobb-alvos-polora\/uzlet\/","title":{"rendered":"Obiri Studio: A vil\u00e1gnak nincs sz\u00fcks\u00e9ge t\u00f6bb alv\u00f3s p\u00f3l\u00f3ra"},"content":{"rendered":"<h4 class=\"wp-block-heading\">\u201eA vil\u00e1gnak nincs sz\u00fcks\u00e9ge t\u00f6bb alv\u00f3s p\u00f3l\u00f3ra\u201d \u2013 az Obiri Studio mott\u00f3ja ironikus, m\u00e9gis pontos diagn\u00f3zis. A textilalap\u00fa merchandise hossz\u00fa ideig a sz\u00f3r\u00f3aj\u00e1nd\u00e9k-logika rabja volt: gyorsan gy\u00e1rtott, olcs\u00f3 darabok, amelyek legfeljebb otthoni viseletk\u00e9nt \u00e9ltek tov\u00e1bb. Az Obiri Studio ezzel a szeml\u00e9lettel szak\u00edt. Magyarorsz\u00e1g els\u0151 designer merchandise st\u00fad\u00f3ja egy piaci v\u00e1kuumra reag\u00e1l, hidat k\u00e9pezve a t\u00f6megmerch \u00e9s a high-end egyedi tervez\u00e9s k\u00f6z\u00f6tt.<\/h4>\n\n<h3 class=\"wp-block-heading\">A HEUR\u00c9KA-PILLANAT: VAGYIS HOGY LESZ A MERCH-B\u0150L MEGT\u00c9R\u00dcL\u0150 BEFEKTET\u00c9S?<\/h3>\n<p>\u201eA merch sz\u00f3 Magyarorsz\u00e1gon szinte \u00f6sszefon\u00f3dott a sz\u00f3r\u00f3aj\u00e1nd\u00e9kkal, pedig a v\u00e1llalkoz\u00e1sok az\u00e9rt k\u00f6ltenek r\u00e1, hogy emelje a brand\u00e9rt\u00e9ket, k\u00e9zzelfoghat\u00f3 bev\u00e9telt hozzon, vagyis val\u00f3di megt\u00e9r\u00fcl\u00e9st jelentsen a v\u00e1llalkoz\u00e1s sz\u00e1m\u00e1ra. Ha viszont sil\u00e1ny min\u0151s\u00e9g\u0171 term\u00e9ket v\u00e1lasztanak, akkor az erre nem lesz alkalmas, s\u0151t nemhogy \u00e9p\u00edti, ink\u00e1bb rombolja a m\u00e1rk\u00e1t\u201d \u2013 mondja Sziller Oliv\u00e9r, az Obiri Studio partnere. Egyed Bernadett alap\u00edt\u00f3-\u00fcgyvezet\u0151 szerint a merchandise j\u00f3val t\u00f6bb ann\u00e1l, mint hogy milyen alapra, milyen log\u00f3t h\u00edmezz\u00fcnk vagy nyomjunk. <\/p><div id=\"friss-4178135624\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p>\u201eAmikor merch koncepci\u00f3ban gondolkodunk, val\u00f3j\u00e1ban az a c\u00e9l, hogy a megb\u00edz\u00f3t min\u00e9l jobban \u00f6sszekapcsoljuk a saj\u00e1t c\u00e9lcsoportj\u00e1val, mert \u0151 is ezen kereszt\u00fcl jut igazi \u00fczleti \u00e9rt\u00e9khez. Ez\u00e9rt fontos, hogy mit\u0151l fogj\u00e1k hordani, mit\u0151l alakul ki val\u00f3di kapcsol\u00f3d\u00e1s a brand, a term\u00e9k vagy szolg\u00e1ltat\u00e1s \u00e9s a c\u00e9lcsoport tagjai k\u00f6z\u00f6tt.\u201d A szlogen (\u201eNot just another sleep tee\u201d) magyar megfelel\u0151je \u2013 \u201eA vil\u00e1gnak nincs sz\u00fcks\u00e9ge t\u00f6bb alv\u00f3s p\u00f3l\u00f3ra\u201d \u2013 ezekb\u0151l a szakmai k\u00e9rd\u00e9sekb\u0151l sz\u00fcletett.<\/p>\n<p><em><strong>Tervez\u0151i n\u00e9z\u0151pont szerint egy ruhadarab ugyanis akkor l\u00e9tezik igaz\u00e1n, ha hordj\u00e1k. <\/strong><\/em><\/p>\n<p>Nyugat-eur\u00f3pai \u00e9s amerikai p\u00e9ld\u00e1k azt mutatt\u00e1k sz\u00e1mukra, hogy a merchandise lehet j\u00f3l m\u0171k\u00f6d\u0151 \u00fczleti modell. \u201eNem egy katal\u00f3gusb\u00f3l kell kiv\u00e1lasztani \u00f6tsz\u00e1z term\u00e9k k\u00f6z\u00fcl valamit. El\u0151sz\u00f6r meg kell \u00e9rteni az \u00fczleti c\u00e9lt, \u00e9s befektet\u00e9sk\u00e9nt kell tekinteni r\u00e1. A megt\u00e9r\u00fcl\u00e9s igenis tervezhet\u0151\u201d \u2013 hangs\u00falyozza Sziller Oliv\u00e9r.<\/p>\n<h3 class=\"wp-block-heading\">ANAL\u00d3G JELENL\u00c9T A DIGIT\u00c1LIS ZAJBAN<\/h3>\n<p>Tov\u00e1bbi aktualit\u00e1st ad a t\u00e9m\u00e1nak, hogy az online hirdet\u00e9sek konverzi\u00f3ja l\u00e1tv\u00e1nyosan cs\u00f6kken az ut\u00f3bbi id\u0151ben, a social t\u00e9r zajosabb, mint valaha. \u201e\u00dajra fel\u00e9rt\u00e9kel\u0151dtek a k\u00e9zzel foghat\u00f3, pr\u00e9mium term\u00e9kek. Nem hirdet\u0151t\u00e1bla-szer\u0171 darabokban kell gondolkodni. Egy eleg\u00e1ns, finoman log\u00f3zott, magas min\u0151s\u00e9g\u0171 darab \u00f6nmag\u00e1ban is brandeszk\u00f6z\u201d \u2013 teszi hozz\u00e1 Sziller Oliv\u00e9r.<\/p>\n<p>Egyed Bernadett a fenntarthat\u00f3s\u00e1gi dimenzi\u00f3t is kiemeli: \u201e\u00d6nmag\u00e1ban az is fontos, hogy ne alv\u00f3s p\u00f3l\u00f3kat gy\u00e1rtsunk, hiszen az nem fogja emelni a megrendel\u0151 brand\u00e9rt\u00e9k\u00e9t. Olyan term\u00e9keket k\u00e9sz\u00edtu\u0308nk, amelyeknek hossz\u00fa \u00e9lete van, id\u0151tlenek, tart\u00f3sak \u00e9s szerethet\u0151ek.\u201d<\/p>\n<h3 class=\"wp-block-heading\">M\u00c1RK\u00c1RA SZABOTT STRAT\u00c9GIA A DESIGN M\u00d6G\u00d6TT<\/h3>\n<p>Az Obiri Studio modellje a r\u00f6vid hat\u00e1rid\u0151vel perszonaliz\u00e1lhat\u00f3, saj\u00e1t tervez\u00e9s\u0171 alapkollekci\u00f3kra (OBIRI BASICS), az egyedi kollekci\u00f3fejleszt\u00e9sre (Egyedi Tervez\u00e9s \u2013 Kollekci\u00f3 a c\u00e9gednek), valamint a tervez\u0151i egyu\u0308ttm\u0171k\u00f6d\u00e9sekre (Kollabor\u00e1ci\u00f3s Kollekci\u00f3) \u00e9pu\u0308l. A k\u00f6z\u00f6s nevez\u0151 a divatipari m\u00f3dszertan, vagyis a fashion-led process: tervez\u00e9s, modellez\u00e9s, mintadarab-k\u00e9sz\u00edt\u00e9s, sz\u00e9ri\u00e1z\u00e1s, gy\u00e1rt\u00e1s \u2013 u\u0308zleti modellez\u00e9ssel \u00e9s p\u00e9nzu\u0308gyi optimaliz\u00e1l\u00e1ssal kar\u00f6ltve.<\/p>\n<p>\u201eAz els\u0151 k\u00e9rd\u00e9s term\u00e9szetesen mindig az, hogy mi az u\u0308zleti c\u00e9l. M\u00e1rka\u00e9p\u00edt\u00e9s? Munkav\u00e1llal\u00f3i lojalit\u00e1s? Rendezv\u00e9ny\u00e9lm\u00e9ny? A koncepci\u00f3t ett\u0151l a pontt\u00f3l \u00e9p\u00edtju\u0308k fel, az alapanyag-v\u00e1laszt\u00e1st\u00f3l a k\u00e9szletez\u00e9sen<br \/>\u00e1t eg\u00e9szen a csomagol\u00e1sig\u201d \u2013 osztja meg velu\u0308nk Egyed Bernadett<\/p>\n<p>A f\u00e1jdalompontok ismertek: k\u00e9nyelmetlen fazonok, gyenge varr\u00e1s, \u201egimis tesip\u00f3l\u00f3\u201d hangulat c\u00e9ges log\u00f3val\u2026 \u201ePontosan tudjuk, mit jelent egy adott pamut min\u0151s\u00e9ge, milyen sz\u00e1lhosszra, vagy a pamuton t\u00fal milyen egy\u00e9b anyagokra van szu\u0308ks\u00e9g (ak\u00e1r a kellemes h\u0151\u00e9rzet, a rugalmass\u00e1g vagy elny\u0171hetetlens\u00e9g szempontj\u00e1b\u00f3l)\u201d \u2013 emeli ki Egyed Bernadett. A gy\u00e1rt\u00e1s eur\u00f3pai partnerekkel zajlik, Portug\u00e1li\u00e1t\u00f3l G\u00f6r\u00f6gorsz\u00e1gig, ellen\u0151rz\u00f6tt k\u00f6ru\u0308lm\u00e9nyek k\u00f6z\u00f6tt. \u201eSz\u00e1zsz\u00e1zal\u00e9kos felel\u0151ss\u00e9get v\u00e1llalunk a min\u0151s\u00e9g\u00e9rt, k\u00f6rnyezeti \u00e9s CSR szempontb\u00f3l is\u201d \u2013 hangs\u00falyozza Sziller Oliv\u00e9r. A k\u00e9szletez\u00e9sn\u00e9l sincs mennyis\u00e9gi \u00f6szt\u00f6nz\u00e9s: az optimaliz\u00e1l\u00e1s \u00e9s az ut\u00e1nrendel\u00e9s lehet\u0151s\u00e9ge mindig adott.<\/p>\n<h3 class=\"wp-block-heading\">KREAT\u00cdV GONDOLKOD\u00c1S PIACI RELEVANCI\u00c1BAN <\/h3>\n<p>A d\u00f6nt\u00e9shoz\u00f3k sz\u00e1m\u00e1ra a merch gyakran marketingeszk\u00f6z. Az Obiri Studio enn\u00e9l tov\u00e1bb megy. \u201eMiut\u00e1n alap\u00edt\u00f3k\u00e9nt a p\u00e9nzu\u0308gyi v\u00e1llalati tan\u00e1csad\u00e1s vil\u00e1g\u00e1b\u00f3l j\u00f6vu\u0308nk, ez\u00e9rt szigor\u00faan p\u00e9nzu\u0308gyi oldalr\u00f3l is modellezzu\u0308k, mit hozhat r\u00f6vid \u00e9s hossz\u00fa t\u00e1von a befektet\u00e9s. A c\u00e9l hat\u00e1rozza meg a megt\u00e9ru\u0308l\u00e9s \u00fatj\u00e1t: m\u00e1rkaismerts\u00e9g, lojalit\u00e1s, vagy ak\u00e1r k\u00f6zvetlen bev\u00e9telek a merch-b\u0151l\u201d \u2013 fogalmaz az Obiri Studio<br \/>partnere.<\/p>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/online_Obiri-3559.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZyJ9\" alt=\"\" class=\"wp-image-749247\" \/><\/div>\n<\/figure>\n<p>A csapat k\u00e9t pill\u00e9rre \u00e9pu\u0308l: a m\u0171helyben dolgoz\u00f3 tervez\u0151, mintadarab-k\u00e9sz\u00edt\u0151, modellez\u0151, sz\u00e9ri\u00e1z\u00f3 \u00e9s gy\u00e1rt\u00e1si szakemberekre, grafikusokra, divat- \u00e9s textiltervez\u0151kre, valamint az u\u0308zleti oldalt er\u0151s\u00edt\u0151 piackutat\u00f3kra, p\u00e9nzu\u0308gyi modellez\u0151kre \u00e9s projektmenedzserekre. Ahhoz, hogy u\u0308zletileg t\u0171pontosan hat\u00e1rozz\u00e1k meg a r\u00e9szleteket, mindk\u00e9t oldalnak egyu\u0308tt kell m\u0171k\u00f6dnie.<\/p>\n<h3 class=\"wp-block-heading\">3 SZOLG\u00c1LTAT\u00c1SI IR\u00c1NY, 1 C\u00c9L<\/h3>\n<p>Az OBIRI BASICS pr\u00e9mium alapdarabjai \u2013 fekete \u00e9s feh\u00e9r p\u00f3l\u00f3k, pul\u00f3verek, hoodie-k \u2013 gyors megold\u00e1st k\u00edn\u00e1lnak, amikor r\u00f6vid hat\u00e1rid\u0151vel min\u0151s\u00e9gi megjelen\u00e9sre van szu\u0308ks\u00e9g. Ezek a fazonok nem nagykereskedelmi blankek, hanem saj\u00e1t fejleszt\u00e9s\u0171, folyamatosan finom\u00edtott darabok, mindig a leg\u00fajabb trendeknek megfelel\u0151en. <\/p>\n<p>Az Egyedi tervez\u00e9si szolg\u00e1ltat\u00e1s sor\u00e1n val\u00f3ban a megb\u00edz\u00f3 ig\u00e9nyeinek legink\u00e1bb megfelel\u0151, perszonaliz\u00e1lt egyedi term\u00e9kek szu\u0308letnek, az ingekt\u0151l a kab\u00e1tokig, de kieg\u00e9sz\u00edt\u0151k \u2013 p\u00e9ld\u00e1ul k\u00f6t\u00f6tt sapk\u00e1k, laptopt\u00e1sk\u00e1k, \u00f6vt\u00e1sk\u00e1k, k\u00e1rtyatart\u00f3k \u2013 is szerepelnek a palett\u00e1n.<\/p>\n<p>A Kollabor\u00e1ci\u00f3s Kollekci\u00f3k c\u00e9lja a m\u00e1rk\u00e1k k\u00f6z\u00f6tti val\u00f3di metszet megtal\u00e1l\u00e1sa. Ezek az egyu\u0308ttm\u0171k\u00f6d\u00e9sek k\u00f6z\u00f6s \u00e9rt\u00e9kekre \u00e9s r\u00e9szben k\u00f6z\u00f6s c\u00e9lcsoportra \u00e9pu\u0308lnek, \u00e9s ezzel mindk\u00e9t brand er\u0151s\u00f6dik, mik\u00f6zben \u00faj<br \/>k\u00f6z\u00f6ns\u00e9geket is el\u00e9r. B\u00e1r a divatm\u00e1rk\u00e1kkal val\u00f3 kollabor\u00e1ci\u00f3 term\u00e9szetes terep, a modell m\u00e1s szegmensekben is m\u0171k\u00f6dik, ku\u0308l\u00f6n\u00f6sen term\u00e9kbevezet\u00e9sek vagy launch esem\u00e9nyek sor\u00e1n, ahol a merch k\u00e9zzelfoghat\u00f3 m\u00e1rkau\u0308zenett\u00e9 v\u00e1lik. A megb\u00edz\u00f3k k\u00f6re a p\u00e9nzu\u0308gyi, mag\u00e1neg\u00e9szs\u00e9gu\u0308gyi szektort\u00f3l a fesztiv\u00e1lokon \u00e9s turizmuson \u00e1t a high-tech ipar\u00e1gig nagyon sz\u00e9les k\u00f6rben \u00e9rtelmezhet\u0151 k\u00f6z\u00f6s nevez\u0151 a tudatos m\u00e1rka\u00e9p\u00edt\u00e9s \u00e9s kompromisszummentes min\u0151s\u00e9g.<\/p>\n<h3 class=\"wp-block-heading\">ELINDUL AZ OBIRI BASICS<\/h3>\n<p>Jelen anyag megjelen\u00e9s\u00e9vel egy id\u0151ben az Obiri Studio elind\u00edtja saj\u00e1t alapm\u00e1rk\u00e1j\u00e1t is. A pr\u00e9mium p\u00f3l\u00f3k, pul\u00f3verek \u00e9s hoodie-k \u00f6nmagukban is megv\u00e1s\u00e1rolhat\u00f3k, mik\u00f6zben els\u0151dleges c\u00e9lcsoportjuk tov\u00e1bbra is<br \/>a B2B partnerek k\u00f6re. \u201eEgy igaz\u00e1n j\u00f3 feh\u00e9r p\u00f3l\u00f3 univerz\u00e1lis, a v\u00e9gtelens\u00e9gig kombin\u00e1lhat\u00f3\u201d \u2013 fogalmaz Egyed Bernadett.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201eAzt a meg\u00e1ll\u00edthatatlan<\/em> <em>hull\u00e1mot szeretn\u00e9nk<\/em> <em>meglovagolni<\/em> <em>Magyarorsz\u00e1gon \u00e9s a<\/em> <em>r\u00e9gi\u00f3ban is, ami az Egyes\u00fclt<\/em> <em>\u00c1llamok \u00e9s Nyugat ir\u00e1ny\u00e1b\u00f3l<\/em> <em>\u00e9rkezik, azaz, hogy a merch j\u00f3l<\/em> <em>m\u0171k\u00f6d\u0151 \u00fczletfejleszt\u00e9si eszk\u00f6z<\/em> <em>legyen \u00e9s ne \u00e9rtelmetlen<\/em> <em>t\u00f6megterm\u00e9k.\u201d<\/em><\/p>\n<\/blockquote>\n<h3 class=\"wp-block-heading\">PIACI V\u00c1KUUMB\u00d3L R\u00c9GI\u00d3S AMB\u00cdCI\u00d3 <\/h3>\n<p>Az Egyesu\u0308lt \u00c1llamokban a magas min\u0151s\u00e9g\u0171 merch piaca m\u00e1r \u00e9vek \u00f3ta kiforrott modellk\u00e9nt m\u0171k\u00f6dik, illetve Nyugat-Eur\u00f3pa sz\u00e1m\u00e1ra sem \u00faj a koncepci\u00f3. Az ig\u00e9ny Magyarorsz\u00e1gon is k\u00e9zzelfoghat\u00f3, viszont megfelel\u0151 min\u0151s\u00e9g\u0171 szerepl\u0151 eddig nem akadt itthon. <\/p>\n<p>Az Obiri Studio megjelen\u00e9se \u00e9pp ez\u00e9rt volt aktu\u00e1lis. Reag\u00e1lt a piaci ig\u00e9nyekre. A c\u00e9g nemzetk\u00f6zi versenyk\u00e9pess\u00e9g\u00e9t min\u0151s\u00edti, hogy m\u00e1r most sok megkeres\u00e9s \u00e9rkezett ku\u0308lf\u00f6ldr\u0151l, pedig eleinte csak a hazai ig\u00e9nyek kiszolg\u00e1l\u00e1sa volt a c\u00e9l. \u201eAzt a meg\u00e1ll\u00edthatatlan hull\u00e1mot szeretn\u00e9nk meglovagolni Magyarorsz\u00e1gon \u00e9s a r\u00e9gi\u00f3ban is, ami az Egyesu\u0308lt \u00c1llamok \u00e9s Nyugat ir\u00e1ny\u00e1b\u00f3l \u00e9rkezik, azaz, hogy a merch j\u00f3l m\u0171k\u00f6d\u0151 u\u0308zletfejleszt\u00e9si eszk\u00f6z legyen \u00e9s ne \u00e9rtelmetlen t\u00f6megterm\u00e9k. Olyan term\u00e9kekkel, amelyek nem v\u00e9gzik a gardr\u00f3b alj\u00e1n, hanem hossz\u00fa t\u00e1von k\u00e9pviselik azt a min\u0151s\u00e9get, ahogy a megrendel\u0151 a m\u00e1rk\u00e1j\u00e1t, szolg\u00e1ltat\u00e1s\u00e1t vagy term\u00e9k\u00e9t defini\u00e1lja\u201d \u2013 foglalja \u00f6ssze legf\u0151bb c\u00e9lkit\u0171z\u00e9su\u0308ket Egyed Bernadett.<\/p>\n<p>Az Obiri Studio v\u00edzi\u00f3ja az, hogy a merchandise t\u00f6bb\u00e9 nem marketing mell\u00e9kterm\u00e9k, hanem strat\u00e9giai, divatipari precizit\u00e1ssal megalkotott m\u00e1rkaeszk\u00f6z. Egy olyan korszakban, amikor az anal\u00f3g \u00e9lm\u00e9nyek \u00fajra reflektorf\u00e9nybe keru\u0308lnek, ez a szeml\u00e9let id\u0151z\u00edt\u00e9s\u00e9ben is pontos. (X)<\/p>\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/image0-1.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6InBuZyJ9\" alt=\"\" class=\"wp-image-750802\" \/><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/image1-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-750800\" \/><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/image3-1-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-750798\" \/><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/image10-1-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-750794\" \/><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/image2-1-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-750801\" \/><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/image4-1-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-750795\" \/><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/image6-1-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-750797\" \/><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/image8-1-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-750796\" \/><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/image11-2-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-750799\" \/><\/div>\n<\/figure><figcaption class=\"blocks-gallery-caption wp-element-caption\">Obiri Studio x Dugatty\u00fas event 03.04.\u00a0<\/figcaption><\/figure>\n<\/div>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/tamogatoi-tartalom\/obiri-studio-a-vilagnak-nincs-szuksege-tobb-alvos-polora\/\">Obiri Studio: A vil\u00e1gnak nincs sz\u00fcks\u00e9ge t\u00f6bb alv\u00f3s p\u00f3l\u00f3ra<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-284980043\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var 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id=\"friss-1994576844\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201eA vil\u00e1gnak nincs sz\u00fcks\u00e9ge t\u00f6bb alv\u00f3s p\u00f3l\u00f3ra\u201d \u2013 az Obiri Studio mott\u00f3ja ironikus, m\u00e9gis pontos diagn\u00f3zis. A textilalap\u00fa merchandise hossz\u00fa ideig a sz\u00f3r\u00f3aj\u00e1nd\u00e9k-logika rabja volt: gyorsan gy\u00e1rtott, olcs\u00f3 darabok, amelyek legfeljebb otthoni viseletk\u00e9nt \u00e9ltek tov\u00e1bb. Az Obiri Studio ezzel a szeml\u00e9lettel szak\u00edt. Magyarorsz\u00e1g els\u0151 designer merchandise st\u00fad\u00f3ja egy piaci v\u00e1kuumra reag\u00e1l, hidat k\u00e9pezve a t\u00f6megmerch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-163880","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/163880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=163880"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/163880\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=163880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=163880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=163880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}