{"id":164039,"date":"2026-03-12T04:45:31","date_gmt":"2026-03-12T04:45:31","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/mennyire-mely-a-godor-elektromos-kihatralas-es-elbocsatasok-jonnek-a-szenvedo-porschenal\/friss-hirek\/"},"modified":"2026-03-12T04:45:31","modified_gmt":"2026-03-12T04:45:31","slug":"mennyire-mely-a-godor-elektromos-kihatralas-es-elbocsatasok-jonnek-a-szenvedo-porschenal","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/mennyire-mely-a-godor-elektromos-kihatralas-es-elbocsatasok-jonnek-a-szenvedo-porschenal\/uzlet\/","title":{"rendered":"Mennyire m\u00e9ly a g\u00f6d\u00f6r? Elektromos kih\u00e1tr\u00e1l\u00e1s \u00e9s elbocs\u00e1t\u00e1sok j\u00f6nnek a szenved\u0151 Porsch\u00e9n\u00e1l"},"content":{"rendered":"<p><strong>Veszt\u00e9sre \u00e1llnak K\u00edn\u00e1ban, alig keresnek p\u00e9nzt egy aut\u00f3n, pedig p\u00e1r \u00e9ve m\u00e9g a legjobbak k\u00f6z\u00f6tt voltak, \u00e9s milli\u00e1rdokat buktak a v\u00e1mokon \u00e9s az elektromos \u00e1t\u00e1ll\u00e1son. A Porsche janu\u00e1rban kinevezett \u00faj vez\u00e9rigazgat\u00f3ja v\u00e1zolta a v\u00e1ls\u00e1gban l\u00e9v\u0151 t\u00f6rt\u00e9nelmi sportaut\u00f3gy\u00e1rt\u00f3 terveit.<\/strong><\/p><div id=\"friss-1375387719\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> K\u00f6lts\u00e9gcs\u00f6kkent\u00e9st \u00e9s bels\u0151 \u00e9g\u00e9s\u0171 motorral szerelt aut\u00f3kat \u00edg\u00e9r a Porsche, ezekkel j\u00f6nn\u00e9nek ki a v\u00e1ls\u00e1gb\u00f3l, amibe az elm\u00falt \u00e9vekben ker\u00fcltek.<\/p>\n<p><strong>Gazdas\u00e1gi h\u00e1tt\u00e9r. <\/strong>A Porsche r\u00e9szv\u00e9nyeinek \u00e1ra t\u00f6bb mint a fel\u00e9re esett a 2022-es t\u0151zsdei bevezet\u00e9s \u00f3ta, a sportaut\u00f3-gy\u00e1rt\u00f3 haszonkulcsai \u00f6sszeomlottak, K\u00edn\u00e1ban hatalmasat estek vissza, mik\u00f6zben a rosszul id\u0151z\u00edtett elektromos \u00e1t\u00e1ll\u00e1s ezer milli\u00e1rd forintnyi vesztes\u00e9get okozott. Ebb\u0151l a neh\u00e9z helyzetb\u0151l indul a McLaren kor\u00e1bbi f\u0151n\u00f6ke, Michael Leiters, aki janu\u00e1rban vette \u00e1t a c\u00e9g vezet\u00e9s\u00e9t.<\/p>\n<p><strong>A c\u00e9g karcs\u00fas\u00edt\u00e1sa. <\/strong>Bels\u0151 forr\u00e1sok szerint a c\u00e9g vezet\u0151i strukt\u00far\u00e1j\u00e1nak korszer\u0171s\u00edt\u00e9s\u00e9re t\u00f6rekszik, ezzel pedig nemcsak k\u00f6lts\u00e9get takar\u00edtana meg, hanem felgyors\u00edtan\u00e1 a d\u00f6nt\u00e9shozatalt is. Az \u00e1ltal\u00e1nos k\u00f6lts\u00e9gcs\u00f6kkent\u00e9s m\u00e1r elindult, tavaly 2000 ideiglenes munkav\u00e1llal\u00f3t bocs\u00e1tottak el, a k\u00f6vetkez\u0151 \u00e9vekben pedig 1900 munkahelyet sz\u00fcntetnek meg, mik\u00f6zben m\u00e1r folynak a t\u00e1rgyal\u00e1sok egy k\u00f6lts\u00e9gcs\u00f6kkent\u0151 csomagr\u00f3l. <\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A Porsche vezet\u00e9se nem optimista a piaci k\u00f6r\u00fclm\u00e9nyeket illet\u0151en, p\u00e9ld\u00e1ul nem sz\u00e1m\u00edtanak a v\u00e1mok enyh\u00fcl\u00e9s\u00e9re, melyek tavaly sz\u00e1zmilli\u00f3s vesztes\u00e9get okoztak a c\u00e9gnek, <\/p>\n<\/blockquote>\n<p>term\u00e9szetesen eur\u00f3ban sz\u00e1molva.<\/p>\n<p><strong>Az elektromos kih\u00e1tr\u00e1l\u00e1s.<\/strong> M\u00e1s aut\u00f3gy\u00e1rt\u00f3khoz hasonl\u00f3an, amelyek a v\u00e1rtn\u00e1l gyeng\u00e9bb kereslet miatt visszafogj\u00e1k az elektromos aut\u00f3kkal kapcsolatos amb\u00edci\u00f3ikat, a Porsche is bejelentette, hogy a teljesen elektromos modellek mellett a 2030-as \u00e9vekben is k\u00edn\u00e1lni fog plug-in hibrid \u00e9s tiszt\u00e1n bels\u0151 \u00e9g\u00e9s\u0171 motorral hajtott aut\u00f3kat. 2025-ben az elektromos modellek ir\u00e1nti kereslet visszaes\u00e9se miatt 1,8 milli\u00e1rd eur\u00f3 bev\u00e9tel esett ki, N\u00e9metorsz\u00e1gban \u00e9s Eur\u00f3pa t\u00f6bbi r\u00e9sz\u00e9n pedig az \u00f6sszes\u00edtett elad\u00e1saik 16, illetve 13 sz\u00e1zal\u00e9kkal cs\u00f6kkentek a Porsche k\u00f6zl\u00e9se szerint. Ezt azzal magyar\u00e1zz\u00e1k, hogy \u00e9ppen ekkorra vezett\u00e9k ki a legn\u00e9pszer\u0171bb t\u00edpusuk, a Macan bels\u0151 \u00e9g\u00e9s\u0171 v\u00e1ltozat\u00e1t. A gyenge kereslet miatt 2025-ben elhalasztott\u00e1k n\u00e9h\u00e1ny \u00faj elektromos modell bemutat\u00e1s\u00e1t is. 2025-ben az eladott aut\u00f3ik 22,2 sz\u00e1zal\u00e9ka volt tiszt\u00e1n elektromos \u00e9s 12,1 sz\u00e1zal\u00e9k plug-in hibrid, \u00e9s \u00fagy l\u00e1tj\u00e1k, jelenleg ez a fels\u0151 hat\u00e1r.<\/p>\n<p><strong>Pofon K\u00edn\u00e1ban.<\/strong> \u00c9rz\u00e9kenyen \u00e9rintette a Porsch\u00e9t a gyenge k\u00ednai szerepl\u00e9s is: 2025-ben 279 449 j\u00e1rm\u0171vet sz\u00e1ll\u00edtottak ki, ami 10 sz\u00e1zal\u00e9kos visszaes\u00e9st jelent 2024-hez k\u00e9pest. Ehhez hasonl\u00f3ra 2009 \u00f3ta nem volt p\u00e9lda, amikor a gazdas\u00e1gi v\u00e1ls\u00e1g miatt vil\u00e1gszerte visszaesett a kereslet. A Porsche k\u00ednai visszaes\u00e9se megel\u0151zte a BMW-t \u00e9s a Mercedest is.<\/p>\n<p><strong>Kis gy\u0151zelem Amerik\u00e1ban. <\/strong>Az \u00e9szak-amerikai piacon viszont a Porsche j\u00f3l szerepelt: az elad\u00e1sai stagn\u00e1ltak, m\u00edg a BMW \u00e9s a Mercedes 12 sz\u00e1zal\u00e9kos visszaes\u00e9st k\u00f6nyvelhetett el, annak ellen\u00e9re, hogy az Audihoz hasonl\u00f3an a Porsch\u00e9nak sincs amerikai gy\u00e1rt\u00f3\u00fczeme, vagyis ki van t\u00e9ve a v\u00e1moknak, melyek nagyj\u00e1b\u00f3l 700 milli\u00f3 eur\u00f3ba ker\u00fcltek a v\u00e1llalatnak. Az elemz\u00e9sek szerint az t\u00f6rt\u00e9nt, hogy a keresked\u0151k el\u0151rehozt\u00e1k a k\u00e9szletbeszerz\u00e9seket, \u00e9ppen a v\u00e1mok miatt.<\/p>\n<p><strong>Rossz sz\u00e1mok.<\/strong> A Porsche \u00fczemi nyeres\u00e9ge l\u00e1tv\u00e1nyosan visszaesett 2025-ben, ahogyan a haszonkulcs is, ez ut\u00f3bbi a 2024-es 14,5 sz\u00e1zal\u00e9kr\u00f3l zuhant 0,3 sz\u00e1zal\u00e9kra, m\u00edg a t\u0151zsdei bevezet\u00e9s idej\u00e9n m\u00e9g 18 sz\u00e1zal\u00e9k volt. Emiatt az \u00faj vez\u00e9rigazgat\u00f3 a term\u00e9kportf\u00f3li\u00f3 fel\u00fclvizsg\u00e1lat\u00e1t \u00edg\u00e9ri, majd a magas haszonkulcs\u00fa szegmenseket fogj\u00e1k c\u00e9lozni \u00e9s fejleszteni.<\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/penz\/mennyire-mely-a-godor-elektromos-kihatralas-es-elbocsatasok-jonnek-a-szenvedo-porschenal\/\">Mennyire m\u00e9ly a g\u00f6d\u00f6r? Elektromos kih\u00e1tr\u00e1l\u00e1s \u00e9s elbocs\u00e1t\u00e1sok j\u00f6nnek a szenved\u0151 Porsch\u00e9n\u00e1l<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-1559134986\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div><div id=\"friss-1901746232\" class=\"friss-after-content friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div><div id=\"friss-688149542\" class=\"friss-after-content_2 friss-entity-placement\" style=\"clear: both;\"><div class=\"wprss_ajax\" data-id=\"rss53df46ef8f\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/friss-hirek.hu\/wp-content\/plugins\/wp-rss-retriever\/inc\/imgs\/ajax-loader.gif\" alt=\"Loading RSS Feed\" width=\"16\" height=\"16\"><\/div><\/div><br style=\"clear: both; display: block; float: none;\"\/><div id=\"friss-3380390996\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Veszt\u00e9sre \u00e1llnak K\u00edn\u00e1ban, alig keresnek p\u00e9nzt egy aut\u00f3n, pedig p\u00e1r \u00e9ve m\u00e9g a legjobbak k\u00f6z\u00f6tt voltak, \u00e9s milli\u00e1rdokat buktak a v\u00e1mokon \u00e9s az elektromos \u00e1t\u00e1ll\u00e1son. A Porsche janu\u00e1rban kinevezett \u00faj vez\u00e9rigazgat\u00f3ja v\u00e1zolta a v\u00e1ls\u00e1gban l\u00e9v\u0151 t\u00f6rt\u00e9nelmi sportaut\u00f3gy\u00e1rt\u00f3 terveit. Mi t\u00f6rt\u00e9nt? K\u00f6lts\u00e9gcs\u00f6kkent\u00e9st \u00e9s bels\u0151 \u00e9g\u00e9s\u0171 motorral szerelt aut\u00f3kat \u00edg\u00e9r a Porsche, ezekkel j\u00f6nn\u00e9nek ki a v\u00e1ls\u00e1gb\u00f3l, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-164039","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/164039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=164039"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/164039\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=164039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=164039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=164039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}