{"id":164331,"date":"2026-03-18T14:20:48","date_gmt":"2026-03-18T14:20:48","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/befektetes-a-jovobe-adomany-es-edukacio-a-haleontol\/friss-hirek\/"},"modified":"2026-03-18T14:20:48","modified_gmt":"2026-03-18T14:20:48","slug":"befektetes-a-jovobe-adomany-es-edukacio-a-haleontol","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/befektetes-a-jovobe-adomany-es-edukacio-a-haleontol\/uzlet\/","title":{"rendered":"Befektet\u00e9s a j\u00f6v\u0151be:\u00a0 adom\u00e1ny \u00e9s eduk\u00e1ci\u00f3 a Haleont\u00f3l"},"content":{"rendered":"<p><strong><br \/>Nagyszab\u00e1s\u00fa kamp\u00e1nyt ind\u00edt a <a href=\"https:\/\/www.sensodyne.hu\/\">Haleon<\/a> a sz\u00e1j\u00e1pol\u00e1s vil\u00e1gnapj\u00e1n: sz\u0171r\u0151buszt k\u00fcld az orsz\u00e1gba, 10 milli\u00f3 forintot adom\u00e1nyoz \u2013 \u00f6sszess\u00e9g\u00e9ben nagyszab\u00e1s\u00fa eduk\u00e1ci\u00f3s programot finansz\u00edroz. A kamp\u00e1ny k\u00f6z\u00e9ppontj\u00e1ban ez\u00fattal nem a v\u00e1llalati brand \u00e1ll, hanem a sz\u00e1j\u00e1pol\u00e1si m\u00e1rk\u00e1k\u00e9 a f\u0151szerep \u2013 mint a Parodontax, a Sensodyne \u00e9s a Corega. A strat\u00e9gia hossz\u00fa t\u00e1v\u00fa \u00fczleti c\u00e9lt szolg\u00e1l: ha siker\u00fcl megv\u00e1ltoztatni a lakoss\u00e1g sz\u00e1j\u00e1pol\u00e1si szok\u00e1sait, az \u00faj, tudatos fogyaszt\u00f3i piacot teremthet.<\/strong><\/p><div id=\"friss-1894341866\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/Szurobusz-1.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-753430\" \/><\/div>\n<\/figure>\n<p>A sz\u00e1j\u00e1pol\u00e1s a mindennapi eg\u00e9szs\u00e9gmeg\u0151rz\u00e9s egyik legfontosabb, m\u00e9gis legink\u00e1bb elhanyagolt ter\u00fclete. A Haleon felm\u00e9r\u00e9se szerint Magyarorsz\u00e1gon a lakoss\u00e1g 82 sz\u00e1zal\u00e9ka tapasztalt m\u00e1r valamilyen sz\u00e1j\u00fcregi probl\u00e9m\u00e1t, minden m\u00e1sodik embern\u00e9l el\u0151fordult fog\u00ednyv\u00e9rz\u00e9s, 40 sz\u00e1zal\u00e9k fog\u00e9rz\u00e9kenys\u00e9gr\u0151l sz\u00e1molt be, \u00e9s ugyanennyien tal\u00e1lkoztak fogszuvasod\u00e1ssal is. Ennek ellen\u00e9re kevesebb mint a lakoss\u00e1g fele j\u00e1r \u00e9vente fogorvosi ellen\u0151rz\u00e9sre. A sz\u00e1mok m\u00f6g\u00f6tt jelent\u0151s gener\u00e1ci\u00f3s k\u00fcl\u00f6nbs\u00e9gek h\u00faz\u00f3dnak meg. A sz\u00e1j\u00e1pol\u00e1si szok\u00e1sok sokszor csal\u00e1di mint\u00e1kb\u00f3l alakulnak ki: ha a kor\u00e1bbi gener\u00e1ci\u00f3k csak akkor mentek fogorvoshoz, amikor m\u00e1r f\u00e1jt valami, ez a hozz\u00e1\u00e1ll\u00e1s a gyerekekn\u00e9l is tov\u00e1bb \u00f6r\u00f6kl\u0151dhet. <\/p>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/Haleon_Lember-Szilvia.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-753425\" \/><\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eTal\u00e1n nincs m\u00e9g egy olyan eg\u00e9szs\u00e9gmeg\u0151rz\u0151 rutin, amely ennyire a csal\u00e1dban kezd\u0151dik\u201d \u2013 mondja Lember Szilvia, a Haleon Hungary \u00fcgyvezet\u0151 igazgat\u00f3ja.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\"><strong>A szok\u00e1sok nem v\u00e1ltoznak meg magukt\u00f3l<\/strong><\/h2>\n<p>A fiatalabb gener\u00e1ci\u00f3k azonban m\u00e1r m\u00e1s k\u00f6rnyezetben n\u0151nek fel. Az inform\u00e1ci\u00f3 k\u00f6nnyen el\u00e9rhet\u0151, az eg\u00e9szs\u00e9gtudatoss\u00e1g er\u0151s\u00f6dik, \u00e9s egyre t\u00f6bben tekintenek a megel\u0151z\u00e9sre befektet\u00e9sk\u00e9nt. Erre a szeml\u00e9letv\u00e1lt\u00e1sra \u00e9p\u00edt a Haleon idei kamp\u00e1nya. A glob\u00e1lis eg\u00e9szs\u00e9g\u00fcgyi v\u00e1llalat region\u00e1lis programot ind\u00edtott K\u00f6z\u00e9p-Kelet-Eur\u00f3p\u00e1ban, amely egyszerre \u00e9p\u00edt eduk\u00e1ci\u00f3ra, sz\u0171r\u00e9sre \u00e9s t\u00e1rsadalmi seg\u00edts\u00e9gny\u00fajt\u00e1sra.<\/p>\n<p>A kezdem\u00e9nyez\u00e9s egyik legl\u00e1tv\u00e1nyosabb eleme Magyarorsz\u00e1gon egy orsz\u00e1gj\u00e1r\u00f3 sz\u0171r\u0151busz, amely m\u00e1rciusban \u00e9s \u00e1prilisban t\u00f6bb vid\u00e9ki v\u00e1rosban felbukkan majd. Ingyenes sz\u0171r\u00e9seket \u00e9s szem\u00e9lyes tan\u00e1csad\u00e1st k\u00edn\u00e1l. Emellett bev\u00e1s\u00e1rl\u00f3k\u00f6zpontokban \u00e9s hipermarketekben eduk\u00e1ci\u00f3s esem\u00e9nyekkel \u00e9s term\u00e9kmint\u00e1kkal is tal\u00e1lkozhatnak a fogyaszt\u00f3k.<\/p>\n<p>A program t\u00e1rsadalmi eleme is jelent\u0151s: a v\u00e1llalat 10 milli\u00f3 forinttal t\u00e1mogatja az Igazgy\u00f6ngy Alap\u00edtv\u00e1nyt, amely h\u00e1tr\u00e1nyos helyzet\u0171 t\u00e9rs\u00e9gekben seg\u00edti a gyerekek eg\u00e9szs\u00e9gnevel\u00e9s\u00e9t. Emellett mintegy ezer csal\u00e1dhoz juttatnak el alapvet\u0151 sz\u00e1j\u00e1pol\u00e1si eszk\u00f6z\u00f6ket, fogkr\u00e9met, fogkef\u00e9t.<\/p>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/Haleon_edukacio.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-753426\" \/><\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><strong>Brand\u00e9p\u00edt\u00e9s \u2013 \u00e9rdekes megk\u00f6zel\u00edt\u00e9sben<\/strong><\/h2>\n<p>B\u00e1r a Haleon term\u00e9kei szinte minden h\u00e1ztart\u00e1sban megtal\u00e1lhat\u00f3k \u2013 a v\u00e1llalat portf\u00f3li\u00f3j\u00e1ba tartozik t\u00f6bbek k\u00f6z\u00f6tt a <a href=\"https:\/\/www.sensodyne.hu\/content\/dam\/cf-consumer-healthcare\/sensodyne\/hu_HU\/Products\/update\/25-february\/wohd-2026-landing-page.pdf\">Sensodyne, a Parodontax \u00e9s a Corega is<\/a> \u2013 de maga a Haleon m\u00e1rkan\u00e9v kev\u00e9sb\u00e9 van el\u0151t\u00e9rben. \u201eA fogyaszt\u00f3nak nem felt\u00e9tlen\u00fcl kell tudnia, hogy egy Haleon nev\u0171 c\u00e9g \u00e1ll a term\u00e9kek m\u00f6g\u00f6tt. Sz\u00e1m\u00e1ra az a fontos, hogy a polcon megtal\u00e1lja azt a m\u00e1rk\u00e1t, amely seg\u00edt a probl\u00e9m\u00e1j\u00e1n\u201d \u2013 mondja Lember Szilvia.<\/p>\n<p>A strat\u00e9gia l\u00e9nyege most sem a v\u00e1llalati m\u00e1rka \u00e9p\u00edt\u00e9se, hanem a fogyaszt\u00f3i ig\u00e9nyek form\u00e1l\u00e1sa. A v\u00e1llalat abb\u00f3l indul ki, hogy a sz\u00e1j\u00e1pol\u00e1s ma m\u00e9g sok ember sz\u00e1m\u00e1ra elhanyagolt rutin. Ha azonban siker\u00fcl tudatosabb\u00e1 tenni a fogyaszt\u00f3kat \u2013 p\u00e9ld\u00e1ul abban, hogy k\u00fcl\u00f6nb\u00f6z\u0151 probl\u00e9m\u00e1kra k\u00fcl\u00f6nb\u00f6z\u0151 fogkr\u00e9mek l\u00e9teznek \u2013, akkor a piac is \u00e1talakul.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A lakoss\u00e1gi szok\u00e1sok nem v\u00e1ltoznak meg magukt\u00f3l. Tud\u00e1st kell adni \u00e9s hozz\u00e1f\u00e9r\u00e9st biztos\u00edtani, hogy az emberek felismerj\u00e9k a probl\u00e9m\u00e1kat, \u00e9s tudj\u00e1k, milyen megold\u00e1st v\u00e1lasszanak.\u201d<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/Haleon_kampany.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-753427\" \/><\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><strong>Hossz\u00fat\u00e1v\u00fa befektet\u00e9s<\/strong><\/h2>\n<p>A kamp\u00e1ny siker\u00e9t ez\u00e9rt nemcsak az elad\u00e1sokban m\u00e9rik majd. A v\u00e1llalat figyeli a sz\u0171r\u0151busz l\u00e1togatotts\u00e1g\u00e1t, az eduk\u00e1ci\u00f3s esem\u00e9nyek r\u00e9sztvev\u0151inek sz\u00e1m\u00e1t, \u00e9s azt is, mennyire jut el az \u00fczenet a lakoss\u00e1ghoz. A program r\u00e1ad\u00e1sul nem egyszeri akci\u00f3. A tavaszi roadshow ut\u00e1n ny\u00e1ron fesztiv\u00e1lkitelep\u00fcl\u00e9sek k\u00f6vetkeznek, ahol els\u0151sorban a GenZ-t szeretn\u00e9k el\u00e9rni \u2013 \u0151sszel pedig a tervek szerint \u00fajabb kamp\u00e1nyf\u00e1zis indul.<\/p>\n<p>A Haleon strat\u00e9gi\u00e1ja \u00edgy hosszabb t\u00e1vra sz\u00f3l: ha a sz\u00e1j\u00e1pol\u00e1s val\u00f3ban a mindennapi \u00f6ngondoskod\u00e1s egyik alapelem\u00e9v\u00e9 v\u00e1lik, az egyszerre jelenthet eg\u00e9szs\u00e9g\u00fcgyi el\u0151rel\u00e9p\u00e9st \u00e9s \u00fczleti n\u00f6veked\u00e9st.<\/p>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/03\/WOHD_2026_KV_v10-RGB_Landscape-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-753428\" \/><\/div>\n<\/figure>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/tamogatoi-tartalom\/befektetes-a-jovobe-adomany-es-edukacio-a-haleontol\/\">Befektet\u00e9s a j\u00f6v\u0151be:\u00a0 adom\u00e1ny \u00e9s eduk\u00e1ci\u00f3 a Haleont\u00f3l<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-477613992\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var 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id=\"friss-914072249\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Nagyszab\u00e1s\u00fa kamp\u00e1nyt ind\u00edt a Haleon a sz\u00e1j\u00e1pol\u00e1s vil\u00e1gnapj\u00e1n: sz\u0171r\u0151buszt k\u00fcld az orsz\u00e1gba, 10 milli\u00f3 forintot adom\u00e1nyoz \u2013 \u00f6sszess\u00e9g\u00e9ben nagyszab\u00e1s\u00fa eduk\u00e1ci\u00f3s programot finansz\u00edroz. A kamp\u00e1ny k\u00f6z\u00e9ppontj\u00e1ban ez\u00fattal nem a v\u00e1llalati brand \u00e1ll, hanem a sz\u00e1j\u00e1pol\u00e1si m\u00e1rk\u00e1k\u00e9 a f\u0151szerep \u2013 mint a Parodontax, a Sensodyne \u00e9s a Corega. A strat\u00e9gia hossz\u00fa t\u00e1v\u00fa \u00fczleti c\u00e9lt szolg\u00e1l: ha siker\u00fcl [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-164331","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/164331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=164331"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/164331\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=164331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=164331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=164331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}