{"id":165037,"date":"2026-04-02T08:28:28","date_gmt":"2026-04-02T08:28:28","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/miert-nem-vesznek-tobbe-munkaruhat-a-cegek-a-bertextilia-mogotti-uzleti-logika\/friss-hirek\/"},"modified":"2026-04-02T08:28:28","modified_gmt":"2026-04-02T08:28:28","slug":"miert-nem-vesznek-tobbe-munkaruhat-a-cegek-a-bertextilia-mogotti-uzleti-logika","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/miert-nem-vesznek-tobbe-munkaruhat-a-cegek-a-bertextilia-mogotti-uzleti-logika\/uzlet\/","title":{"rendered":"Mi\u00e9rt nem vesznek t\u00f6bb\u00e9 munkaruh\u00e1t a c\u00e9gek? A b\u00e9rtext\u00edlia m\u00f6g\u00f6tti \u00fczleti logika"},"content":{"rendered":"<p><strong>A vil\u00e1g m\u00e1sodik legszennyez\u0151bb ipar\u00e1ga a textilipar \u2013 ez\u00e9rt fordul egyre t\u00f6bb v\u00e1llalat a b\u00e9rtext\u00edlia fel\u00e9, amely a munkaruha-kezel\u00e9st strat\u00e9giai \u00e9s ESG-szempontb\u00f3l is \u00faj alapokra helyezi.<\/strong><\/p><div id=\"friss-1013762724\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p>Az \u00fczleti vil\u00e1gban ma m\u00e1r term\u00e9szetes, hogy a v\u00e1llalatok nem felt\u00e9tlen\u00fcl tartj\u00e1k saj\u00e1t tulajdonban az eszk\u00f6zeiket, hanem szolg\u00e1ltat\u00e1sk\u00e9nt veszik ig\u00e9nybe azokat. A j\u00e1rm\u0171flott\u00e1k, az informatikai rendszerek vagy a logisztikai megold\u00e1sok ut\u00e1n egy \u00fajabb ter\u00fclet is ebbe az ir\u00e1nyba mozdul: a munkaruha-kezel\u00e9s. Magyarorsz\u00e1gon azonban m\u00e9g sok helyen a v\u00e1s\u00e1rl\u00e1s az alapmodell, mik\u00f6zben Nyugat-Eur\u00f3p\u00e1ban m\u00e1r \u00e9vtizedek \u00f3ta m\u0171k\u00f6dik a b\u00e9rtext\u00edlia rendszere. A munkaruha-szolg\u00e1ltat\u00e1s l\u00e9nyege, hogy a v\u00e1llalatok nem ruh\u00e1t v\u00e1s\u00e1rolnak, hanem egy teljes k\u00f6r\u0171 szolg\u00e1ltat\u00e1st kapnak \u2013 amely a b\u00e9rl\u00e9st, mos\u00e1st, karbantart\u00e1st \u00e9s logisztik\u00e1t is mag\u00e1ban foglalja. A k\u00e9rd\u00e9s r\u00e1ad\u00e1sul nemcsak gazdas\u00e1gi: a textilipart a vil\u00e1g egyik legszennyez\u0151bb ipar\u00e1gak\u00e9nt tartj\u00e1k sz\u00e1mon, \u00edgy az er\u0151forr\u00e1sok hat\u00e9konyabb haszn\u00e1lata fenntarthat\u00f3s\u00e1gi szempontb\u00f3l is egyre fontosabb.<\/p>\n<p>Err\u0151l besz\u00e9lgett\u00fcnk Valk\u00e1r Zsolttal, a<a href=\"https:\/\/www.cws.com\/hu-HU\/munka-es-vedoruha?utm_source=forbes&amp;utm_medium=referral&amp;utm_campaign=forbes_native_2026\"> CWS Workwear Hungary Kft<\/a>. \u00fcgyvezet\u0151 igazgat\u00f3j\u00e1val.<\/p>\n<p><strong>Mi\u00e9rt ragaszkodnak m\u00e9g mindig sok v\u00e1llalatn\u00e1l a saj\u00e1t munkaruha-\u00e1llom\u00e1nyhoz?<\/strong><\/p>\n<p>R\u00e9szben t\u00f6rt\u00e9nelmi oka van. Nyugat-Eur\u00f3p\u00e1ban m\u00e1r a 60-as, 70-es \u00e9vek \u00f3ta m\u0171k\u00f6dik a b\u00e9rtext\u00edlia modell, Magyarorsz\u00e1gon viszont csak az elm\u00falt 5\u20136 \u00e9vben kezdett jobban elterjedni. Pedig a logika egyszer\u0171: mindenki arra koncentr\u00e1l, amihez a legjobban \u00e9rt. A v\u00e1llalat a saj\u00e1t tev\u00e9kenys\u00e9g\u00e9re, a munkaruha-szolg\u00e1ltat\u00f3 pedig a ruh\u00e1k teljes \u00e9letciklus\u00e1ra.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A munkaruha sok c\u00e9gn\u00e9l m\u00e9g mindig egyszeri beszerz\u00e9sk\u00e9nt jelenik meg a k\u00f6lts\u00e9gvet\u00e9sben. A gyakorlat azonban enn\u00e9l j\u00f3val \u00f6sszetettebb \u2013 k\u00fcl\u00f6n\u00f6sen ott, ahol v\u00e9d\u0151ruh\u00e1r\u00f3l van sz\u00f3, \u00e9s a munk\u00e1ltat\u00f3nak az ipar\u00e1gi szabv\u00e1nyoknak \u00e9s t\u00f6rv\u00e9nyi el\u0151\u00edr\u00e1soknak val\u00f3 megfelel\u0151s\u00e9get is biztos\u00edtania kell.\u201d<\/p>\n<\/blockquote>\n<p><strong>Mikor v\u00e1lik a munkaruha-kezel\u00e9s strat\u00e9giai k\u00e9rd\u00e9ss\u00e9?<\/strong><\/p>\n<p>Sokan \u00fagy gondolj\u00e1k, hogy el\u00e9g megvenni a ruh\u00e1t, \u00e9s ezzel a feladat lez\u00e1rult. Val\u00f3j\u00e1ban a munk\u00e1ltat\u00f3 felel\u0151s az\u00e9rt, hogy a dolgoz\u00f3k mindig biztons\u00e1gos, a szabv\u00e1nyoknak megfelel\u0151 v\u00e9d\u0151ruh\u00e1t viselj\u00e9k. Itt m\u00e1r nemcsak ruh\u00e1r\u00f3l, hanem egy folyamat\u00e1ban m\u0171k\u00f6d\u0151 rendszerr\u0151l besz\u00e9l\u00fcnk.<\/p>\n<p><strong>Ebben a rendszerben egyre nagyobb szerepet kap a digitaliz\u00e1ci\u00f3 is. Hogyan seg\u00edti a technol\u00f3gia az \u00e1tl\u00e1that\u00f3s\u00e1got?<\/strong><\/p>\n<p>Minden munka- \u00e9s v\u00e9d\u0151ruh\u00e1nk egyedi azonos\u00edt\u00f3t, QR-k\u00f3dot vagy RFID chipet kap, ami a ruha teljes \u00e9letciklus\u00e1ban v\u00e1ltozatlan marad. \u00cdgy a teljes \u00e9let\u00fat nyomon k\u00f6vethet\u0151: t\u00f6bbek k\u00f6z\u00f6tt az, hogy h\u00e1nyszor most\u00e1k, milyen jav\u00edt\u00e1st v\u00e9geztek el rajta, mennyi ideig volt rakt\u00e1ron. Ezek az adatok b\u00e1rmikor visszakereshet\u0151k, ak\u00e1r egy audit sor\u00e1n is.<\/p>\n<p>A digitaliz\u00e1ci\u00f3 r\u00e1ad\u00e1sul a fenntarthat\u00f3s\u00e1gi c\u00e9lokhoz is kapcsol\u00f3dik. Egyre t\u00f6bb v\u00e1llalat szeretn\u00e9 a munkaruha-kezel\u00e9st az ESG-strat\u00e9gi\u00e1j\u00e1ba illeszteni, amelyet p\u00e9ld\u00e1ul saj\u00e1t fejleszt\u00e9s\u0171 CO\u2082-kalkul\u00e1torunk is seg\u00edthet m\u00e9rhet\u0151v\u00e9 tenni.<\/p>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/04\/online_Forbes_PR_CWS-7449-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-757025\" \/><\/div><figcaption class=\"wp-element-caption\">Valk\u00e1r Zsolt, a<a href=\"https:\/\/cws.com\/hu-HU\"> <\/a><a href=\"https:\/\/cws.com\/hu-HU\/munka-es-vedoruha?utm_source=forbes&amp;utm_medium=referral&amp;utm_campaign=forbes_native_2026\">CWS Workwear Hungary Kft. <\/a>\u00fcgyvezet\u0151 igazgat\u00f3ja<\/figcaption><\/figure>\n<p><strong>A d\u00f6nt\u00e9shoz\u00f3k ugyanakkor gyakran a beszerz\u00e9si \u00e1rat n\u00e9zik, nem a teljes m\u0171k\u00f6d\u00e9si k\u00f6lts\u00e9get. Mi v\u00e1ltozik, ha a c\u00e9gek a teljes k\u00f6lts\u00e9get vizsg\u00e1lj\u00e1k?<\/strong><\/p>\n<p>A munkaruha \u00e1ra csak egy r\u00e9sze a t\u00f6rt\u00e9netnek. Ott van a mos\u00e1s, a jav\u00edt\u00e1s, a logisztika \u00e9s az adminisztr\u00e1ci\u00f3 k\u00f6lts\u00e9ge is. TCO (Total Cost of Ownership) szeml\u00e9letben vizsg\u00e1lva gyakran kider\u00fcl, hogy a munkaruha b\u00e9rl\u00e9se sokkal kisz\u00e1m\u00edthat\u00f3bb \u00e9s tervezhet\u0151bb, mint a saj\u00e1t k\u00e9szlet v\u00e1s\u00e1rl\u00e1sa.<\/p>\n<p><strong>Mi az az egy \u00e9rv, ami egy p\u00e9nz\u00fcgyi vezet\u0151t is meggy\u0151zhet?<\/strong><\/p>\n<p>A t\u0151k\u00e9t \u00e9rdemes ott tartani, ahol a legnagyobb megt\u00e9r\u00fcl\u00e9st hozza \u2013 mi pedig abban vagyunk j\u00f3k, hogy szolg\u00e1ltat\u00e1sunkkal val\u00f3di \u00e9rt\u00e9ket teremts\u00fcnk partnereinknek.<\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/tamogatoi-tartalom\/miert-nem-vesznek-tobbe-munkaruhat-a-cegek-a-bertextilia-mogotti-uzleti-logika\/\">Mi\u00e9rt nem vesznek t\u00f6bb\u00e9 munkaruh\u00e1t a c\u00e9gek? A b\u00e9rtext\u00edlia m\u00f6g\u00f6tti \u00fczleti logika<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-821698441\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div><div id=\"friss-613191505\" class=\"friss-after-content friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div><div id=\"friss-88353570\" class=\"friss-after-content_2 friss-entity-placement\" style=\"clear: both;\"><div class=\"wprss_ajax\" data-id=\"rss35af2c04b4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/friss-hirek.hu\/wp-content\/plugins\/wp-rss-retriever\/inc\/imgs\/ajax-loader.gif\" alt=\"Loading RSS Feed\" width=\"16\" height=\"16\"><\/div><\/div><br style=\"clear: both; display: block; float: none;\"\/><div id=\"friss-2301520000\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>A vil\u00e1g m\u00e1sodik legszennyez\u0151bb ipar\u00e1ga a textilipar \u2013 ez\u00e9rt fordul egyre t\u00f6bb v\u00e1llalat a b\u00e9rtext\u00edlia fel\u00e9, amely a munkaruha-kezel\u00e9st strat\u00e9giai \u00e9s ESG-szempontb\u00f3l is \u00faj alapokra helyezi. Az \u00fczleti vil\u00e1gban ma m\u00e1r term\u00e9szetes, hogy a v\u00e1llalatok nem felt\u00e9tlen\u00fcl tartj\u00e1k saj\u00e1t tulajdonban az eszk\u00f6zeiket, hanem szolg\u00e1ltat\u00e1sk\u00e9nt veszik ig\u00e9nybe azokat. A j\u00e1rm\u0171flott\u00e1k, az informatikai rendszerek vagy a logisztikai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-165037","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/165037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=165037"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/165037\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=165037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=165037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=165037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}