{"id":165042,"date":"2026-04-02T11:29:27","date_gmt":"2026-04-02T11:29:27","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/edesseggyartok-merlege-emelkedo-arak-valtozo-fogyasztoi-magatartas\/friss-hirek\/"},"modified":"2026-04-02T11:29:27","modified_gmt":"2026-04-02T11:29:27","slug":"edesseggyartok-merlege-emelkedo-arak-valtozo-fogyasztoi-magatartas","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/edesseggyartok-merlege-emelkedo-arak-valtozo-fogyasztoi-magatartas\/videk\/","title":{"rendered":"\u00c9dess\u00e9ggy\u00e1rt\u00f3k m\u00e9rlege: emelked\u0151 \u00e1rak, v\u00e1ltoz\u00f3 fogyaszt\u00f3i magatart\u00e1s"},"content":{"rendered":"<p>A k\u00f6zelg\u0151 h\u00fasv\u00e9t alkalm\u00e1b\u00f3l a Magyar \u00c9dess\u00e9ggy\u00e1rt\u00f3k Sz\u00f6vets\u00e9ge a tagc\u00e9gek visszajelz\u00e9sei \u00e9s a rendelkez\u00e9s\u00e9re \u00e1ll\u00f3 adatok alapj\u00e1n \u00e1ttekint\u00e9st adott az elm\u00falt \u00e9v fejlem\u00e9nyeir\u0151l \u00e9s az idei \u00e9v v\u00e1rakoz\u00e1sair\u00f3l. A sz\u00f6vets\u00e9g visszafogott h\u00fasv\u00e9tra sz\u00e1m\u00edt, \u00e9s annak az imm\u00e1r k\u00e9t \u00e9ve tart\u00f3 trendnek a folytat\u00f3d\u00e1s\u00e1ra, hogy az eladott mennyis\u00e9gek stagn\u00e1lnak vagy enyh\u00e9n cs\u00f6kkennek, amellyel a v\u00e1s\u00e1rl\u00f3k az emelked\u0151 \u00e1rakat kompenz\u00e1lj\u00e1k.<\/p><div id=\"friss-2286254158\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p>A 2025-\u00f6s h\u00fasv\u00e9ti szezon az eladott mennyis\u00e9geket tekintve szint\u00e9n visszafogott volt, mik\u00f6zben 2024-hez k\u00e9pest \u2013 term\u00e9kcsoportt\u00f3l f\u00fcgg\u0151en \u2013 10-20% k\u00f6z\u00f6tti \u00e1rn\u00f6veked\u00e9s volt megfigyelhet\u0151 a h\u00fasv\u00e9ti szezon\u00e1lis term\u00e9kek eset\u00e9ben. Az eg\u00e9sz \u00e9vet tekintve a nyertes kateg\u00f3ria a s\u00f3s snack, ahol mind a mennyis\u00e9gi elad\u00e1sok, mind a forgalom n\u00f6vekedni tudott, \u00edrt az <a href=\"https:\/\/www.agrarszektor.hu\/elelmiszer\/20260401\/mi-tortenik-a-boltokban-egyre-tobb-magyar-mond-le-errol-az-elelmiszerrol-61356\" target=\"_blank\" rel=\"noopener\">Agr\u00e1rszektor<\/a>.<\/p>\n<blockquote class=\"_ce_measure_widget\" data-ce-measure-widget=\"Id\u00e9zet\">\n<p>A kekszek piaca az elm\u00falt 3 \u00e9vben stabil fogyaszt\u00e1si adatokat mutatott, a t\u00e1bl\u00e1s \u00e9s szeletes term\u00e9kek eladott mennyis\u00e9ge viszont folyamatosan zsugorodik. Cs\u00f6kkent a j\u00e9gkr\u00e9mfogyaszt\u00e1s is, de ebben az id\u0151j\u00e1r\u00e1s is szerepet j\u00e1tszott. A desszert term\u00e9kek piac\u00e1n is \u00e9rezhet\u0151 volt a kaka\u00f3\u00e1r emelked\u00e9s negat\u00edv hat\u00e1sa, de pozit\u00edvumk\u00e9nt ki kell emelni, hogy az alkohollal t\u00f6lt\u00f6tt desszertek visszanyertek a r\u00e9szesed\u00e9s\u00fckb\u0151l. Ez egyben azt a trendet is mutatja, hogy a magas min\u0151s\u00e9g\u0171, k\u00fcl\u00f6nleges \u00e9dess\u00e9g elfogadott aj\u00e1nd\u00e9kk\u00e1 v\u00e1lt, \u00e9s a v\u00e1s\u00e1rl\u00f3k hajland\u00f3k kifizetni a k\u00fcl\u00f6nleges, magas \u00e9lvezeti \u00e9rt\u00e9k\u0171 term\u00e9kek magasabb \u00e1r\u00e1t<\/p>\n<\/blockquote>\n<p>\u2013 r\u00e9szletezt\u00e9k a k\u00f6zlem\u00e9nyben.<\/p>\n<p>2026 eddigi legnagyobb meglepet\u00e9se, hogy a kaka\u00f3\u00e1rak visszakorrig\u00e1ltak a k\u00e9t \u00e9vvel ezel\u0151tti \u00e1rrobban\u00e1s el\u0151tti \u2013 t\u00f6rt\u00e9nelminek tekinthet\u0151 \u2013 szint k\u00f6zel\u00e9be, \u00e9s ism\u00e9t 2 500 doll\u00e1r k\u00f6r\u00fcl alakul a tonn\u00e1nk\u00e9nti vil\u00e1gpiaci \u00e1r. Az \u00e9dess\u00e9ggy\u00e1rt\u00f3k egyik legnagyobb kih\u00edv\u00e1sa jelenleg a tervezhet\u0151s\u00e9g drasztikus roml\u00e1sa. A k\u00f6lts\u00e9goldali bizonytalans\u00e1g mellett pedig a fogyaszt\u00f3i szok\u00e1sok \u00e1talakul\u00e1sa is form\u00e1lja a piacot.<\/p>\n<h2>V\u00e1ltozik a fogyaszt\u00f3i magatart\u00e1s<\/h2>\n<p>A v\u00e1s\u00e1rl\u00f3k egyre k\u00f6lts\u00e9gtudatosabbak, mik\u00f6zben a min\u0151s\u00e9gb\u0151l nem sz\u00edvesen engednek. Egyszerre van jelen a hagyom\u00e1nyos \u00edzek ir\u00e1nti nosztalgia \u2013 p\u00e9ld\u00e1ul a h\u00fasv\u00e9ti figur\u00e1k, mint az elmaradhatatlan csokinyuszi \u00e9s csokitoj\u00e1s tart\u00f3s n\u00e9pszer\u0171s\u00e9ge \u2013 \u00e9s a magasabb hozz\u00e1adott \u00e9rt\u00e9k\u0171, pr\u00e9mium vagy innovat\u00edv term\u00e9kek ir\u00e1nti kereslet.<\/p>\n<p>Emellett az azonnali fogyaszt\u00e1sra alkalmas term\u00e9kek, p\u00e9ld\u00e1ul a snackek \u00e9s a fagylaltok t\u00e9rnyer\u00e9se is \u00e1trendezi a szezon\u00e1lis mint\u00e1kat. Ebben a k\u00f6rnyezetben a v\u00e1llalatok els\u0151dleges c\u00e9lja a kock\u00e1zatok kezel\u00e9se, ami azt is jelenti, hogy az alapanyag\u00e1rak cs\u00f6kken\u00e9se nem jelenik meg automatikusan a fogyaszt\u00f3i \u00e1rakban.<\/p>\n<h2>2026-ban v\u00e1rhat\u00f3an jelent\u0151sen fel\u00e9rt\u00e9kel\u0151dik a r\u00f6vid t\u00e1v\u00fa akci\u00f3k szerepe<\/h2>\n<p>Javul\u00f3 k\u00f6lts\u00e9gszintek eset\u00e9n a gy\u00e1rt\u00f3k id\u0151szakosan kedvez\u0151bb \u00e1rakat tudnak k\u00edn\u00e1lni an\u00e9lk\u00fcl, hogy hossz\u00fa t\u00e1v\u00fa kock\u00e1zatot v\u00e1llaln\u00e1nak. Ez egyszerre seg\u00edtheti a forgalom \u00e9l\u00e9nk\u00edt\u00e9s\u00e9t, a m\u00e1rk\u00e1k er\u0151s\u00edt\u00e9s\u00e9t \u00e9s a v\u00e1s\u00e1rl\u00f3i lojalit\u00e1s n\u00f6vel\u00e9s\u00e9t, hiszen a fogyaszt\u00f3k kedvenc term\u00e9keiket az akci\u00f3k idej\u00e9n k\u00fcl\u00f6n\u00f6sen kedvez\u0151 \u00e1ron \u00e9rhetik el.<\/p>\n<p>Mint arr\u00f3l besz\u00e1moltunk, <a href=\"https:\/\/sokszinuvidek.24.hu\/mozaik\/2025\/11\/30\/hus-csirkehus-marhahus-disznohus-vasarlas\/\" target=\"_blank\" rel=\"noopener\">ezekr\u0151l a jelekr\u0151l ismerhetj\u00fck fel a boltban a friss \u00e9s j\u00f3 min\u0151s\u00e9g\u0171 h\u00fast<\/a>, valamint arr\u00f3l is h\u00edrt adtunk, hogy <a href=\"https:\/\/sokszinuvidek.24.hu\/mozaik\/2025\/11\/25\/mergezes-betegseg-konzerv-vasarlas-toxin-bakterium\/\" target=\"_blank\" rel=\"noopener\">nem szabad megenni az ilyen konzervet, s\u00falyos m\u00e9rgez\u00e9st kock\u00e1ztatunk vele<\/a>.<\/p>\n<div class=\"o-post__articRecommend m-articRecommend -hasImg cf article-recommendation-container cf _ce_measure_widget\" data-ce-measure-widget=\"Cikkaj\u00e1nl\u00f3 widget\">\n<div class=\"m-articRecommend__widgetTitle\">Kapcsol\u00f3d\u00f3<\/div>\n<div class=\"m-articRecommend__imgWrap image-container\"><a href=\"https:\/\/sokszinuvidek.24.hu\/mozaik\/2026\/03\/30\/ellenorzes-nebih-husvet\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/s.24.hu\/app\/uploads\/sites\/11\/2026\/03\/armbrustanna-easter-ham-700068_1280-e1774864900554-480x270.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" \/><\/a><\/div>\n<div class=\"m-articRecommend__cntWrap content-container \">\n\t\t\t<a href=\"https:\/\/sokszinuvidek.24.hu\/mozaik\/2026\/03\/30\/ellenorzes-nebih-husvet\/\" target=\"_self\" class=\"m-articRecommend__title ar-title\">Sonka, toj\u00e1s, kal\u00e1csellen\u0151rz\u00e9sek: t\u00f6bb hi\u00e1nyoss\u00e1got is tal\u00e1lt a N\u00e9bih<\/a>\n<div class=\"m-articRecommend__lead ar-lead\">A vizsg\u00e1latok a h\u00fasv\u00e9ti id\u0151szakhoz kapcsol\u00f3d\u00f3 term\u00e9kekre terjednek ki, \u00edgy t\u00f6bbek k\u00f6z\u00f6tt sonk\u00e1kra, toj\u00e1sokra, kal\u00e1csokra, \u00e9dess\u00e9gekre \u00e9s alkoholos italokra.<\/div>\n<\/div>\n<\/div>\n<p>The post <a href=\"https:\/\/sokszinuvidek.24.hu\/mozaik\/2026\/04\/02\/elelmiszer-bolt-vasarlas\/\" target=\"_blank\">\u00c9dess\u00e9ggy\u00e1rt\u00f3k m\u00e9rlege: emelked\u0151 \u00e1rak, v\u00e1ltoz\u00f3 fogyaszt\u00f3i magatart\u00e1s<\/a> first appeared on <a href=\"https:\/\/sokszinuvidek.24.hu\/\" target=\"_blank\">Soksz\u00edn\u0171 vid\u00e9k<\/a>.<\/p><div id=\"friss-1193300808\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div><div id=\"friss-2261385518\" class=\"friss-after-content friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div><div id=\"friss-3083252900\" class=\"friss-after-content_2 friss-entity-placement\" style=\"clear: both;\"><div class=\"wprss_ajax\" data-id=\"rssd74baca1d4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/friss-hirek.hu\/wp-content\/plugins\/wp-rss-retriever\/inc\/imgs\/ajax-loader.gif\" alt=\"Loading RSS Feed\" width=\"16\" height=\"16\"><\/div><\/div><br style=\"clear: both; display: block; float: none;\"\/><div id=\"friss-3624206707\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>A k\u00f6zelg\u0151 h\u00fasv\u00e9t alkalm\u00e1b\u00f3l a Magyar \u00c9dess\u00e9ggy\u00e1rt\u00f3k Sz\u00f6vets\u00e9ge a tagc\u00e9gek visszajelz\u00e9sei \u00e9s a rendelkez\u00e9s\u00e9re \u00e1ll\u00f3 adatok alapj\u00e1n \u00e1ttekint\u00e9st adott az elm\u00falt \u00e9v fejlem\u00e9nyeir\u0151l \u00e9s az idei \u00e9v v\u00e1rakoz\u00e1sair\u00f3l. A sz\u00f6vets\u00e9g visszafogott h\u00fasv\u00e9tra sz\u00e1m\u00edt, \u00e9s annak az imm\u00e1r k\u00e9t \u00e9ve tart\u00f3 trendnek a folytat\u00f3d\u00e1s\u00e1ra, hogy az eladott mennyis\u00e9gek stagn\u00e1lnak vagy enyh\u00e9n cs\u00f6kkennek, amellyel a v\u00e1s\u00e1rl\u00f3k az [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-165042","post","type-post","status-publish","format-standard","hentry","category-videk"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/165042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=165042"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/165042\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=165042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=165042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=165042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}