{"id":165410,"date":"2026-04-12T15:09:46","date_gmt":"2026-04-12T15:09:46","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/megrogyott-a-mobilpiac-az-apple-viszont-elre-allt-a-valsag-kozepen\/friss-hirek\/"},"modified":"2026-04-12T15:09:46","modified_gmt":"2026-04-12T15:09:46","slug":"megrogyott-a-mobilpiac-az-apple-viszont-elre-allt-a-valsag-kozepen","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/megrogyott-a-mobilpiac-az-apple-viszont-elre-allt-a-valsag-kozepen\/technologia\/","title":{"rendered":"Megrogyott a mobilpiac, az Apple viszont \u00e9lre \u00e1llt a v\u00e1ls\u00e1g k\u00f6zep\u00e9n"},"content":{"rendered":"<p data-start=\"0\" data-end=\"365\">A Counterpoint elemz\u00e9se alapj\u00e1n a glob\u00e1lis okostelefon-piac nem tudta elker\u00fclni a visszaes\u00e9st 2026 els\u0151 negyed\u00e9v\u00e9ben, a sz\u00e1ll\u00edt\u00e1sok \u00e9ves szinten 6%-kal cs\u00f6kkentek. A h\u00e1tt\u00e9rben els\u0151sorban a DRAM \u00e9s NAND mem\u00f3riahi\u00e1ny \u00e1ll, ami nemcsak az ell\u00e1t\u00e1st akasztja meg, hanem jelent\u0151sen meg is dobja a gy\u00e1rt\u00e1si k\u00f6lts\u00e9geket, mik\u00f6zben a v\u00e1s\u00e1rl\u00f3i kereslet is gyeng\u00e9lkedik a bizonytalan gazdas\u00e1gi k\u00f6rnyezet miatt.<\/p><div id=\"friss-624866809\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p data-start=\"367\" data-end=\"787\">A negyed\u00e9v legnagyobb nyertese az <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Apple<\/span><\/span> lett, amely t\u00f6rt\u00e9nete sor\u00e1n el\u0151sz\u00f6r vezette a piacot egy els\u0151 negyed\u00e9vben 21%-os r\u00e9szesed\u00e9ssel, r\u00e1ad\u00e1sul 5%-os \u00e9ves n\u00f6veked\u00e9st is fel tudott mutatni. Az iPhone 17 sz\u00e9ria ir\u00e1nti er\u0151s kereslet, az agressz\u00edv besz\u00e1m\u00edt\u00e1si programok \u00e9s a j\u00f3l fel\u00e9p\u00edtett ell\u00e1t\u00e1si l\u00e1nc seg\u00edtett\u00e9k \u00e1t a c\u00e9get a mem\u00f3riahi\u00e1ny okozta neh\u00e9zs\u00e9geken, k\u00fcl\u00f6n\u00f6sen az \u00e1zsiai piacokon. K\u00f6zben a <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Samsung<\/span><\/span> 20%-os r\u00e9szesed\u00e9ssel a m\u00e1sodik helyre szorult vissza, miut\u00e1n sz\u00e1ll\u00edt\u00e1sai 6%-kal cs\u00f6kkentek. Ebben szerepet j\u00e1tszott a Galaxy S26 rajtj\u00e1nak cs\u00fasz\u00e1sa, valamint az als\u00f3bb kateg\u00f3ri\u00e1s modellek ir\u00e1nti gyeng\u00e9bb kereslet. A pr\u00e9mium szegmens viszont tov\u00e1bbra is er\u0151s, k\u00fcl\u00f6n\u00f6sen az Ultra modellek ir\u00e1nt mutatkozik komoly \u00e9rdekl\u0151d\u00e9s.<\/p>\n<p data-start=\"367\" data-end=\"787\"><a href=\"https:\/\/tech2.hu\/wp-content\/uploads\/2026\/04\/okostelefon_piac_26q1_counterpoint_2-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-89417 size-full\" src=\"https:\/\/tech2.hu\/wp-content\/uploads\/2026\/04\/okostelefon_piac_26q1_counterpoint_2-scaled.jpg\" alt=\"\" width=\"1920\" height=\"841\" \/><\/a>A harmadik helyen a <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Xiaomi<\/span><\/span> v\u00e9gzett 12%-os r\u00e9szesed\u00e9ssel, de a top 5 szerepl\u0151k k\u00f6z\u00fcl n\u00e1luk volt a legnagyobb visszaes\u00e9s, 19%-os \u00e9ves cs\u00f6kken\u00e9ssel. A <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Oppo<\/span><\/span> \u00e9s a <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">vivo<\/span><\/span> 11% \u00e9s 8% k\u00f6r\u00fcli ar\u00e1nyokkal z\u00e1rta a negyed\u00e9vet, mik\u00f6zben a piac als\u00f3bb szegmenseiben egyre nagyobb nyom\u00e1s \u00e9rz\u0151dik a k\u00f6lts\u00e9gek miatt. \u00c9rdekess\u00e9g, hogy a kisebb szerepl\u0151k k\u00f6z\u00fcl a <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Google<\/span><\/span> \u00e9s a <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Nothing<\/span><\/span> kifejezetten er\u0151s n\u00f6veked\u00e9st produk\u00e1ltak, el\u0151bbi 14%-kal, ut\u00f3bbi pedig 25%-kal tudta n\u00f6velni sz\u00e1ll\u00edt\u00e1sait. A trend j\u00f3l mutatja, hogy a differenci\u00e1lt term\u00e9kek \u00e9s a j\u00f3l c\u00e9lzott piaci pozicion\u00e1l\u00e1s m\u00e9g ebben a neh\u00e9z k\u00f6rnyezetben is k\u00e9pes n\u00f6veked\u00e9st hozni.<\/p>\n<p data-start=\"1932\" data-end=\"2252\">A kil\u00e1t\u00e1sok ugyanakkor nem t\u00fal biztat\u00f3k, a mem\u00f3riahi\u00e1ny ak\u00e1r 2027 v\u00e9g\u00e9ig is vel\u00fcnk maradhat. A gy\u00e1rt\u00f3k v\u00e1rhat\u00f3an egyre ink\u00e1bb a magasabb \u00e1rr\u00e9s\u0171 modellekre, a szolg\u00e1ltat\u00e1sokra \u00e9s az \u00f6kosziszt\u00e9m\u00e1ra helyezik a hangs\u00falyt, mik\u00f6zben az als\u00f3 kateg\u00f3ri\u00e1ban a haszn\u00e1lt \u00e9s fel\u00faj\u00edtott k\u00e9sz\u00fcl\u00e9kek ir\u00e1nti kereslet is tov\u00e1bb er\u0151s\u00f6dhet.<\/p><div id=\"friss-1482853200\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var 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id=\"friss-3176612629\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>A Counterpoint elemz\u00e9se alapj\u00e1n a glob\u00e1lis okostelefon-piac nem tudta elker\u00fclni a visszaes\u00e9st 2026 els\u0151 negyed\u00e9v\u00e9ben, a sz\u00e1ll\u00edt\u00e1sok \u00e9ves szinten 6%-kal cs\u00f6kkentek. A h\u00e1tt\u00e9rben els\u0151sorban a DRAM \u00e9s NAND mem\u00f3riahi\u00e1ny \u00e1ll, ami nemcsak az ell\u00e1t\u00e1st akasztja meg, hanem jelent\u0151sen meg is dobja a gy\u00e1rt\u00e1si k\u00f6lts\u00e9geket, mik\u00f6zben a v\u00e1s\u00e1rl\u00f3i kereslet is gyeng\u00e9lkedik a bizonytalan gazdas\u00e1gi k\u00f6rnyezet miatt. 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