{"id":165505,"date":"2026-04-14T09:35:27","date_gmt":"2026-04-14T09:35:27","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/a-facebook-es-a-google-reklamhaboruja-uj-fejezethez-kozeledik\/friss-hirek\/"},"modified":"2026-04-14T09:35:27","modified_gmt":"2026-04-14T09:35:27","slug":"a-facebook-es-a-google-reklamhaboruja-uj-fejezethez-kozeledik","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/a-facebook-es-a-google-reklamhaboruja-uj-fejezethez-kozeledik\/uzlet\/","title":{"rendered":"A Facebook \u00e9s a Google rekl\u00e1mh\u00e1bor\u00faja \u00faj fejezethez k\u00f6zeledik"},"content":{"rendered":"<p><strong>Egy friss piaci el\u0151rejelz\u00e9s szerint a digit\u00e1lis hirdet\u00e9si piac er\u0151viszonyai alapjaiban rendez\u0151dhetnek \u00e1t, \u00e9s egy korszakos fordulat j\u00f6het el 2026-ra.<\/strong><\/p><div id=\"friss-3919421185\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> A Meta Platforms ak\u00e1r m\u00e1r 2026 v\u00e9g\u00e9re megel\u0151zheti a Google anyac\u00e9g\u00e9t, az Alphabetet a glob\u00e1lis digit\u00e1lis rekl\u00e1mbev\u00e9telekben, <a href=\"https:\/\/www.reuters.com\/business\/media-telecom\/meta-poised-surpass-google-digital-ad-revenue-first-time-report-says-2026-04-13\/\">\u00edrja a Reuters<\/a>. <\/p>\n<p>A progn\u00f3zis szerint a Meta hirdet\u00e9si bev\u00e9telei 243,46 milli\u00e1rd doll\u00e1rra emelkedhetnek, m\u00edg a Google v\u00e1rhat\u00f3an 239,54 milli\u00e1rd doll\u00e1r k\u00f6r\u00fcl teljes\u00edt majd, ami el\u0151sz\u00f6r ford\u00edtan\u00e1 meg a k\u00e9t \u00f3ri\u00e1s k\u00f6z\u00f6tti sorrendet ebben a kulcsfontoss\u00e1g\u00fa piaci szegmensben.<\/p>\n<p><strong>Amiben a Meta jobb.<\/strong> A n\u00f6veked\u00e9s motorja els\u0151sorban a Meta hirdet\u00e9si rendszereinek fejl\u0151d\u00e9se, k\u00fcl\u00f6n\u00f6sen az automatiz\u00e1lt kamp\u00e1nykezel\u0151 eszk\u00f6z\u00f6k t\u00e9rnyer\u00e9se, amelyek egyszer\u0171bb\u00e9 \u00e9s hat\u00e9konyabb\u00e1 teszik a hirdet\u0151k sz\u00e1m\u00e1ra a kamp\u00e1nyok futtat\u00e1s\u00e1t. Emellett az Instagram, a Reels, valamint az \u00faj platformok \u2013 p\u00e9ld\u00e1ul a WhatsApp \u00e9s a Threads hirdet\u00e9si integr\u00e1ci\u00f3ja \u2013 tov\u00e1bb er\u0151s\u00edtik a c\u00e9g poz\u00edci\u00f3j\u00e1t a r\u00f6vid vide\u00f3s \u00e9s k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1s rekl\u00e1mpiacon.<\/p>\n<p><strong>K\u00f6vetezm\u00e9nyek. <\/strong>A Google ugyan tov\u00e1bbra is meghat\u00e1roz\u00f3 szerepl\u0151 marad, de \u00fczleti strukt\u00far\u00e1ja \u00e9s bev\u00e9teli diverzifik\u00e1ci\u00f3ja miatt lassabb n\u00f6veked\u00e9st mutat, mint a Meta. A szak\u00e9rt\u0151k szerint a bizonytalan geopolitikai \u00e9s gazdas\u00e1gi k\u00f6rnyezetben a hirdet\u00e9si k\u00f6lt\u00e9sek egyre ink\u00e1bb a legnagyobb platformokra koncentr\u00e1l\u00f3dnak, ami tov\u00e1bb er\u0151s\u00edtheti a k\u00e9t tech\u00f3ri\u00e1s dominanci\u00e1j\u00e1t, mik\u00f6zben a kisebb szerepl\u0151k h\u00e1tt\u00e9rbe szorulhatnak.<\/p>\n<p>A piaci \u00e1trendez\u0151d\u00e9s \u00edgy nemcsak egy v\u00e1llalati verseny kimenetel\u00e9t jelenti, hanem a teljes digit\u00e1lis hirdet\u00e9si \u00f6kosziszt\u00e9ma s\u00falypontjainak eltol\u00f3d\u00e1s\u00e1t is jelezheti.<\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/a-facebook-es-a-google-reklamhaboruja-uj-fejezethez-kozeledik\/\">A Facebook \u00e9s a Google rekl\u00e1mh\u00e1bor\u00faja \u00faj fejezethez k\u00f6zeledik<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-1313033736\" 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id=\"friss-275664112\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Egy friss piaci el\u0151rejelz\u00e9s szerint a digit\u00e1lis hirdet\u00e9si piac er\u0151viszonyai alapjaiban rendez\u0151dhetnek \u00e1t, \u00e9s egy korszakos fordulat j\u00f6het el 2026-ra. Mi t\u00f6rt\u00e9nt? A Meta Platforms ak\u00e1r m\u00e1r 2026 v\u00e9g\u00e9re megel\u0151zheti a Google anyac\u00e9g\u00e9t, az Alphabetet a glob\u00e1lis digit\u00e1lis rekl\u00e1mbev\u00e9telekben, \u00edrja a Reuters. A progn\u00f3zis szerint a Meta hirdet\u00e9si bev\u00e9telei 243,46 milli\u00e1rd doll\u00e1rra emelkedhetnek, m\u00edg a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-165505","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/165505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=165505"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/165505\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=165505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=165505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=165505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}