{"id":165607,"date":"2026-04-16T08:14:35","date_gmt":"2026-04-16T08:14:35","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/lemaradt-a-reklam-de-nem-az-influenszert-birsagoltak-erte\/friss-hirek\/"},"modified":"2026-04-16T08:14:35","modified_gmt":"2026-04-16T08:14:35","slug":"lemaradt-a-reklam-de-nem-az-influenszert-birsagoltak-erte","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/lemaradt-a-reklam-de-nem-az-influenszert-birsagoltak-erte\/uzlet\/","title":{"rendered":"Lemaradt a #rekl\u00e1m, de nem az influenszert b\u00edrs\u00e1golt\u00e1k \u00e9rte"},"content":{"rendered":"<p><strong>Figyelmeztet\u00e9ssel meg\u00faszta Forstner Csenge \u00e9s csal\u00e1di v\u00e1llalkoz\u00e1sa a GVH k\u00e9t \u00e9ve tart\u00f3 elj\u00e1r\u00e1s\u00e1t. Nem \u00fagy a rekl\u00e1mozott term\u00e9keket \u00e9rt\u00e9kes\u00edt\u0151 c\u00e9gek \u00e9s az \u00fcgyben \u00e9rintett influenszer\u00fcgyn\u00f6ks\u00e9g.<\/strong><\/p><div id=\"friss-1733618816\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> Egy <a href=\"https:\/\/www.forbes.hu\/uzlet\/legertekesebb-influenszerek-buntetes-gvh\/\">2024-ben ind\u00edtott versenyfel\u00fcgyeleti elj\u00e1r\u00e1sban<\/a> csak most z\u00e1rt le egy sz\u00e1lat a Gazdas\u00e1gi Versenyhivatal. Ez az az elj\u00e1r\u00e1s, melynek keretein bel\u00fcl t\u00f6bb hazai tartalomgy\u00e1rt\u00f3t \u00e9s hirdet\u0151c\u00e9get is vizsg\u00e1ltak a posztok rekl\u00e1mjelleg\u00e9nek hi\u00e1nyos jelz\u00e9s\u00e9nek v\u00e1dj\u00e1val. <a href=\"https:\/\/www.gvh.hu\/sajtoszoba\/sajtokozlemenyek\/2025-os-sajtokozlemenyek\/javit-a-reklamozasi-gyakorlatan-a-rolix-youtube-csatorna\">K\u00e1sa Roland (Rolix)<\/a> \u00e9s <a href=\"https:\/\/www.gvh.hu\/sajtoszoba\/sajtokozlemenyek\/2025-os-sajtokozlemenyek\/egyuttmukodove-valt-a-gvh-val-nepszeru-influenszer\">Halmi Bence<\/a> eset\u00e9ben m\u00e1r kor\u00e1bban sz\u00fcletett d\u00f6nt\u00e9s, most Forstner Csenge kapott figyelmeztet\u00e9st.<\/p>\n<div class=\"related-post-links\">\n<p>\t\t<span class=\"related-post-links__title minititle\">T\u00f6bb ebb\u0151l<\/span><\/p>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/uzlet\/forgacs-mariann-influenszer-lista\/\" class=\"related-post-links__link\">Az influenszerek is hib\u00e1zhatnak, de fontos, hogy v\u00e1llalj\u00e1k a k\u00f6vetkezm\u00e9nyeket<\/a>\n\t\t\t<\/div>\n<\/div>\n<p><strong>Mi\u00e9rt fontos ez?<\/strong> A GVH a Forbes.hu-val k\u00f6z\u00f6lte, hogy \u201ea most lez\u00e1rt \u00fcgyben Forstner Csenge influenszer, valamint csal\u00e1di v\u00e1llalkoz\u00e1s\u00e1nak (WeBrand Digital Kft.) kereskedelmi gyakorlat\u00e1t\u201d is vizsg\u00e1lta, emellett a vele \u201epartners\u00e9gben dolgoz\u00f3 influenszer\u00fcgyn\u00f6ks\u00e9g (PFR Group Hungary Kft. \u00e9s PFR Group International Zrt.) \u00e9s a rekl\u00e1mokat megrendel\u0151 h\u00e1rom v\u00e1llalkoz\u00e1s felel\u0151ss\u00e9g\u00e9t is\u201d.<\/p>\n<p><strong>Mit jelent ez a gyakorlatban?<\/strong> A GVH Versenytan\u00e1csa az elj\u00e1r\u00e1s sor\u00e1n \u00f6sszesen 38 k\u00f6z\u00f6ss\u00e9gi m\u00e9dia bejegyz\u00e9s eset\u00e9ben \u00e1llap\u00edtotta meg a rekl\u00e1mjelleg hi\u00e1nyos jel\u00f6l\u00e9s\u00e9t (31 db), vagy annak teljes hi\u00e1ny\u00e1t (7 db), k\u00f6z\u00f6lt\u00e9k a Forbes.hu-val.<\/p>\n<ul class=\"wp-block-list\">\n<li>A GVH Forstner Cseng\u00e9t \u00e9s csal\u00e1di v\u00e1llalkoz\u00e1s\u00e1t figyelmeztet\u00e9sben r\u00e9szes\u00edtette, valamint k\u00f6telezte egy bels\u0151 megfelel\u00e9si program kialak\u00edt\u00e1s\u00e1ra \u00e9s bevezet\u00e9s\u00e9re.<\/li>\n<li>B\u00edrs\u00e1got szabott ki azon bejegyz\u00e9sek eset\u00e9ben, amelyekn\u00e9l teljes m\u00e9rt\u00e9kben elmaradt a rekl\u00e1mjelleg jel\u00f6l\u00e9se, \u00edgy a Shein online piact\u00e9r eur\u00f3pai m\u0171k\u00f6dtet\u00e9s\u00e9\u00e9rt felel\u0151s Infinite Styles Services Co., Limited, valamint a L\u2019Oreal Magyarorsz\u00e1g Kozmetikai Kft. 4-4 milli\u00f3, m\u00edg az influenszer-\u00fcgyn\u00f6ks\u00e9g 1 milli\u00f3 forint b\u00edrs\u00e1got kapott.<\/li>\n<li>A h\u00e1rom rekl\u00e1moz\u00f3 v\u00e1llalkoz\u00e1st megfelel\u00e9si int\u00e9zked\u00e9sek v\u00e9grehajt\u00e1s\u00e1ra k\u00f6telezte a j\u00f6v\u0151beli influenszermarketing tev\u00e9kenys\u00e9g\u00fck jogszer\u0171s\u00e9g\u00e9nek biztos\u00edt\u00e1sa \u00e9rdek\u00e9ben.<\/li>\n<\/ul>\n<p><strong>Hogyan tov\u00e1bb?<\/strong> Forstner Csenge legut\u00f3bb <a href=\"https:\/\/forbes.hu\/lists\/forbes-a-legertekesebb-magyar-influenszerek-2024-lista\/forstner-csenge\/\">2024-ben szerepelt a Forbes influenszerlist\u00e1j\u00e1n.<\/a> Legut\u00f3bb <a href=\"https:\/\/forbes.hu\/extra\/a-legertekesebb-magyar-influenszerek-2025\/\">tavaly friss\u00fclt<\/a> a tartalomgy\u00e1rt\u00f3i rangsorunk, de az idei verzi\u00f3 m\u00e1r jav\u00e1ban k\u00e9sz\u00fcl.<\/p>\n<p><em>A bor\u00edt\u00f3k\u00e9p illusztr\u00e1ci\u00f3.<\/em><\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/lemaradt-a-reklam-de-nem-az-influenszert-birsagoltak-erte\/\">Lemaradt a #rekl\u00e1m, de nem az influenszert b\u00edrs\u00e1golt\u00e1k \u00e9rte<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-3815327270\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return 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id=\"friss-292902831\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Figyelmeztet\u00e9ssel meg\u00faszta Forstner Csenge \u00e9s csal\u00e1di v\u00e1llalkoz\u00e1sa a GVH k\u00e9t \u00e9ve tart\u00f3 elj\u00e1r\u00e1s\u00e1t. Nem \u00fagy a rekl\u00e1mozott term\u00e9keket \u00e9rt\u00e9kes\u00edt\u0151 c\u00e9gek \u00e9s az \u00fcgyben \u00e9rintett influenszer\u00fcgyn\u00f6ks\u00e9g. Mi t\u00f6rt\u00e9nt? Egy 2024-ben ind\u00edtott versenyfel\u00fcgyeleti elj\u00e1r\u00e1sban csak most z\u00e1rt le egy sz\u00e1lat a Gazdas\u00e1gi Versenyhivatal. Ez az az elj\u00e1r\u00e1s, melynek keretein bel\u00fcl t\u00f6bb hazai tartalomgy\u00e1rt\u00f3t \u00e9s hirdet\u0151c\u00e9get is vizsg\u00e1ltak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-165607","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/165607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=165607"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/165607\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=165607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=165607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=165607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}