{"id":166055,"date":"2026-04-27T08:21:28","date_gmt":"2026-04-27T08:21:28","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/kina-nekimegy-a-nike-nak-es-az-adidasnak\/friss-hirek\/"},"modified":"2026-04-27T08:21:28","modified_gmt":"2026-04-27T08:21:28","slug":"kina-nekimegy-a-nike-nak-es-az-adidasnak","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/kina-nekimegy-a-nike-nak-es-az-adidasnak\/uzlet\/","title":{"rendered":"K\u00edna nekimegy a Nike-nak \u00e9s az Adidasnak"},"content":{"rendered":"<p><strong>A k\u00ednai sport\u00f3ri\u00e1s a nyugati piac megh\u00f3d\u00edt\u00e1s\u00e1ra indul, de ez most egy nehezebb meccs lesz.<\/strong><\/p><div id=\"friss-3263747992\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> A k\u00ednai Anta t\u00f6rt\u00e9nete egy 17 \u00e9ves v\u00e1llalkoz\u00f3val indult, aki n\u00e9h\u00e1ny sz\u00e1z p\u00e1r cip\u0151vel \u00e9s egy kis m\u0171hellyel kezdte el fel\u00e9p\u00edteni azt, ami m\u00e1ra t\u00f6bb mint 10 ezer \u00fczlettel rendelkez\u0151 sportm\u00e1rka-birodalomm\u00e1 n\u0151tte ki mag\u00e1t K\u00edn\u00e1ban. A c\u00e9g alap\u00edt\u00f3ja, Ding Shizhong m\u00e1r a k\u00e9tezres \u00e9vek k\u00f6zep\u00e9n vil\u00e1goss\u00e1 tette a c\u00e9lj\u00e1t: nem a hazai piac vezet\u0151je, hanem glob\u00e1lis szerepl\u0151 akart lenni, <a href=\"https:\/\/www.bbc.com\/news\/articles\/c87r2d850q4o\">sz\u00e1mol be a BBC<\/a>. <\/p>\n<p><strong>Terjeszked\u00e9s.<\/strong> Ma az Anta m\u00e1r nemcsak saj\u00e1t m\u00e1rk\u00e1t \u00e9p\u00edt, hanem nemzetk\u00f6zi brandek felv\u00e1s\u00e1rl\u00e1s\u00e1val is terjeszkedik. \u00c9rdekelts\u00e9ge van p\u00e9ld\u00e1ul a Puma k\u00f6r\u00fcl, birtokolja a Wilson sportszergy\u00e1rt\u00f3t, \u00e9s olyan pr\u00e9mium m\u00e1rk\u00e1kat is integr\u00e1lt, mint az Arc\u2019teryx vagy a Salomon. Ek\u00f6zben t\u00f6bb ezer \u00fczlettel van jelen K\u00edn\u00e1ban, \u00e9s gyors \u00fctemben nyit \u00faj piacokon, p\u00e9ld\u00e1ul D\u00e9lkelet-\u00c1zsi\u00e1ban \u00e9s az Egyes\u00fclt \u00c1llamokban is.<\/p>\n<p>A c\u00e9g er\u0151ss\u00e9ge a hatalmas k\u00ednai gy\u00e1rt\u00e1si \u00e9s ell\u00e1t\u00e1si l\u00e1nc, amelyet az orsz\u00e1g \u00e9vtizedek alatt \u00e9p\u00edtett ki a glob\u00e1lis sportm\u00e1rk\u00e1k besz\u00e1ll\u00edt\u00f3jak\u00e9nt. Ez a rendszer most lehet\u0151v\u00e9 teszi, hogy az Anta gyorsabban, olcs\u00f3bban \u00e9s hat\u00e9konyabban reag\u00e1ljon a piaci ig\u00e9nyekre, mint sok nyugati versenyt\u00e1rsa.<\/p>\n<p><strong>Nemzetk\u00f6zi probl\u00e9m\u00e1k.<\/strong> A \u201emade in China\u201d meg\u00edt\u00e9l\u00e9s sok piacon m\u00e9g mindig kih\u00edv\u00e1s, \u00e9s a nyugati szt\u00e1rsportol\u00f3khoz k\u00f6t\u0151d\u0151 im\u00e1zs\u00e9p\u00edt\u00e9sben az Anta egyel\u0151re le van maradva a Nike \u00e9s az Adidas m\u00f6g\u00f6tt. Emellett geopolitikai fesz\u00fclts\u00e9gek is nehez\u00edtik a m\u00e1rka\u00e9p\u00edt\u00e9st, k\u00fcl\u00f6n\u00f6sen az Egyes\u00fclt \u00c1llamokban.<\/p>\n<p><strong>Piaci helyzet.<\/strong> Mik\u00f6zben a nyugati \u00f3ri\u00e1sok elad\u00e1si neh\u00e9zs\u00e9gekkel \u00e9s lassul\u00f3 kereslettel k\u00fczdenek, az Anta sz\u00e1m\u00e1ra most ny\u00edlik igaz\u00e1n t\u00e9r a terjeszked\u00e9sre. A k\u00e9rd\u00e9s m\u00e1r csak az, hogy a k\u00ednai sportm\u00e1rka k\u00e9pes lesz-e nemcsak gy\u00e1rt\u00e1si er\u0151b\u0151l, hanem glob\u00e1lis m\u00e1rkaer\u0151b\u0151l is felvenni a versenyt a piac legnagyobbjaival.<\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/kina-nekimegy-a-nike-nak-es-az-adidasnak\/\">K\u00edna nekimegy a Nike-nak \u00e9s az Adidasnak<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-3418921248\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var 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id=\"friss-4080583581\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>A k\u00ednai sport\u00f3ri\u00e1s a nyugati piac megh\u00f3d\u00edt\u00e1s\u00e1ra indul, de ez most egy nehezebb meccs lesz. Mi t\u00f6rt\u00e9nt? A k\u00ednai Anta t\u00f6rt\u00e9nete egy 17 \u00e9ves v\u00e1llalkoz\u00f3val indult, aki n\u00e9h\u00e1ny sz\u00e1z p\u00e1r cip\u0151vel \u00e9s egy kis m\u0171hellyel kezdte el fel\u00e9p\u00edteni azt, ami m\u00e1ra t\u00f6bb mint 10 ezer \u00fczlettel rendelkez\u0151 sportm\u00e1rka-birodalomm\u00e1 n\u0151tte ki mag\u00e1t K\u00edn\u00e1ban. A c\u00e9g alap\u00edt\u00f3ja, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-166055","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/166055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=166055"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/166055\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=166055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=166055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=166055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}