{"id":166310,"date":"2026-05-04T07:26:41","date_gmt":"2026-05-04T07:26:41","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/branded-rezidencia-a-hazai-ingatlanpiac-uj-dimenzioja\/friss-hirek\/"},"modified":"2026-05-04T07:26:41","modified_gmt":"2026-05-04T07:26:41","slug":"branded-rezidencia-a-hazai-ingatlanpiac-uj-dimenzioja","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/branded-rezidencia-a-hazai-ingatlanpiac-uj-dimenzioja\/uzlet\/","title":{"rendered":"Branded rezidencia: a hazai ingatlanpiac \u00faj dimenzi\u00f3ja"},"content":{"rendered":"<p><strong>\u00daj ingatlankateg\u00f3ria deb\u00fct\u00e1l Magyarorsz\u00e1gon, bemutatkozik a The Icon by Marriott Residences Budapest: az egykori K\u00f6rsz\u00e1ll\u00f3 \u00e9p\u00fclete Magyarorsz\u00e1g els\u0151 branded rezidenci\u00e1jak\u00e9nt defini\u00e1lja \u00fajra a budai lak\u00f3ingatlan-piacot.<\/strong><\/p><div id=\"friss-4245018040\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p>A teljes \u00e1talakul\u00e1son \u00e1tes\u0151 \u00e9p\u00fclet exkluz\u00edv lak\u00f3funkci\u00f3kat kap: mik\u00f6zben a v\u00e1rosk\u00e9pbe \u00e9gett, jellegzetes k\u00f6rsziluettj\u00e9t h\u0171en meg\u0151rzi, szerkezet\u00e9ben \u00e9s technol\u00f3gi\u00e1j\u00e1ban m\u00e1r a j\u00f6v\u0151 elv\u00e1r\u00e1sai szerint \u00e9p\u00fcl \u00fajj\u00e1.<\/p>\n<p>\u201eNem egy klasszikus \u00fajj\u00e1\u00e9p\u00edt\u00e9s, hanem egy ikon \u00fajra\u00e9rtelmez\u00e9se. Meg\u0151rizz\u00fck azokat az eredeti \u00e9p\u00edt\u00e9szeti karakterjegyeket \u2013 mint a hengerforma, az ar\u00e1nyok \u00e9s a homlokzat s\u00e1voss\u00e1ga \u2013, amelyek gener\u00e1ci\u00f3k sz\u00e1m\u00e1ra tett\u00e9k emblematikuss\u00e1 az \u00e9p\u00fcletet, mik\u00f6zben \u00faj funkci\u00f3t kap, \u00e9s a bels\u0151 tartalm\u00e1t is teljesen \u00faj szintre emelj\u00fck\u201d \u2013 nyilatkozta Balassa L\u00e1szl\u00f3, a Market Asset Management Zrt. ingatlanfejleszt\u00e9si vez\u00e9rigazgat\u00f3-helyettese.<\/p>\n<p>A fejleszt\u00e9s organikusan mossa el a hat\u00e1rokat a hagyom\u00e1nyos ingatlanpiac \u00e9s a pr\u00e9mium vend\u00e9gl\u00e1t\u00e1s k\u00f6z\u00f6tt. A branded rezidencia koncepci\u00f3 l\u00e9nyege ugyanis, hogy ez nem egy sz\u00e1lloda, hanem 51 priv\u00e1t tulajdon\u00fa, \u00e1tgondolt alaprajz\u00fa ingatlan egy\u00fcttese, amelyhez a Marriott International t\u00f6bb mint 25 \u00e9ves tapasztalata biztos\u00edtja az egyed\u00fcl\u00e1ll\u00f3 szervizh\u00e1tteret.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Az itt v\u00e1s\u00e1rolhat\u00f3 otthonok nemcsak lakhat\u00e1st, hanem \u00e9letst\u00edlust k\u00edn\u00e1lnak. A m\u0171k\u00f6d\u00e9st a Marriott szak\u00e9rt\u0151i csapata biztos\u00edtja, \u00edgy a tulajdonos mentes\u00fcl az \u00fczemeltet\u00e9si feladatok al\u00f3l, \u00e9s val\u00f3ban a sz\u00e1m\u00e1ra fontos dolgokra koncentr\u00e1lhat\u201d \u2013 Nagy Aletta, a projekt \u00e9rt\u00e9kes\u00edt\u00e9si vezet\u0151je.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/04\/MRB_Living_Room-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-764262\" \/><\/div><figcaption class=\"wp-element-caption\">The Icon by Marriott Residences Budapest Legacy Keepers nappali l\u00e1tv\u00e1nyterv<\/figcaption><\/figure>\n<p>A k\u00f6z\u00f6s k\u00f6lts\u00e9g \u00faj \u00e9rtelmet nyer: a fix havid\u00edj ellen\u00e9ben a lak\u00f3k komplex szolg\u00e1ltat\u00e1scsomaghoz f\u00e9rnek hozz\u00e1. Az \u00e9lm\u00e9ny a m\u0171alkot\u00e1sokkal d\u00edsz\u00edtett lobbyban kezd\u0151dik, ahonnan priv\u00e1t k\u00f6z\u00f6ss\u00e9gi terek ny\u00edlnak, bele\u00e9rtve a budapesti term\u00e1lkult\u00fara ihlette spa-t medenc\u00e9vel, fitneszk\u00f6zpontot, moziszob\u00e1t, lounge-ot \u00e9s m\u00e9lygar\u00e1zst is.<\/p>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/04\/The-Icon-by-Marriott-Residences-Budapest-spa-es-wellness-latvanyterv-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-764611\" \/><\/div><figcaption class=\"wp-element-caption\">The Icon by Marriott Residences Budapest spa e\u0301s wellness la\u0301tva\u0301nyterv<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><strong>Glob\u00e1lis brand a modernista \u00f6r\u00f6ks\u00e9gben<\/strong><\/h2>\n<p>A hatvanas \u00e9vek modernista ikonja a K\u00d6ZTI Zrt. arch\u00edv tervei ment\u00e9n sz\u00fcletik \u00fajj\u00e1, m\u00edg a bels\u0151 terek\u00e9rt a d\u00edjnyertes BWM Designers &amp; Architects felel. A koncepci\u00f3 Budapest t\u00f6rt\u00e9nelmi \u00e9s kort\u00e1rs r\u00e9tegeit \u00f6tv\u00f6zi, k\u00fcl\u00f6n hangs\u00falyt helyezve a szem\u00e9lyre szabhat\u00f3s\u00e1gra: a leend\u0151 tulajdonosok az \u201eUrban Sophisticated\u201d vil\u00e1gos, kort\u00e1rs, illetve a \u201eLegacy Keepers\u201d melegebb, id\u0151t\u00e1ll\u00f3 enteri\u0151r st\u00edlusai k\u00f6z\u00fcl v\u00e1laszthatnak.<\/p>\n<p>A padl\u00f3t\u00f3l mennyezetig \u00e9r\u0151 ny\u00edl\u00e1sz\u00e1r\u00f3k \u00e9s a nagym\u00e9ret\u0171 tol\u00f3ajt\u00f3k 120\u2013180 fokos panor\u00e1m\u00e1t ny\u00fajtanak a v\u00e1rosra \u00e9s a budai hegyekre, m\u00edg az AA energetikai besorol\u00e1s, a meg\u00fajul\u00f3 energi\u00e1ra \u00e9p\u00fcl\u0151 h\u0171t\u00e9s\/f\u0171t\u00e9s rendszerek, valamint az \u00f6r\u00f6ks\u00e9gv\u00e9delmi szempontok tisztelete hossz\u00fa t\u00e1von fenntarthat\u00f3 \u00e9s k\u00f6lts\u00e9ghat\u00e9kony \u00fczemeltet\u00e9st biztos\u00edtanak.<\/p>\n<figure class=\"wp-block-image size-full\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" width=\"2560\" height=\"1441\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/04\/The-Icon-by-Marriott-Residences-Budapest-Urban-Sophisticated-nappali-latvanyterv-scaled.jpeg\" alt=\"\" class=\"wp-image-764616\" \/><\/div><figcaption class=\"wp-element-caption\">The Icon by Marriott Residences Budapest Urban Sophisticated nappali la\u0301tva\u0301nyterv<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><strong>Kiv\u00e9teles befektet\u00e9s<\/strong><\/h2>\n<p>Mivel a k\u00edn\u00e1lat szigor\u00faan limit\u00e1lt, a beruh\u00e1z\u00e1s nemcsak egyed\u00fcl\u00e1ll\u00f3 \u00e9letform\u00e1t, hanem kiv\u00e9teles, \u00e9rt\u00e9k\u00e1ll\u00f3 befektet\u00e9si lehet\u0151s\u00e9get is k\u00edn\u00e1l a pr\u00e9mium szegmensben gondolkod\u00f3knak.<\/p>\n<p>\u201eA branded rezidencia \u00faj term\u00e9kkateg\u00f3ria a hazai piacon, amely kiemelked\u0151 \u00e9letmin\u0151s\u00e9get k\u00edn\u00e1l, mik\u00f6zben nemzetk\u00f6zileg is igazolt \u00e9rt\u00e9kmeg\u0151rz\u00e9si \u00e9s \u00e9rt\u00e9kn\u00f6veked\u00e9si potenci\u00e1llal b\u00edr. A The Icon \u00edgy a budai oldal egyik legexkluz\u00edvabb lak\u00f3hely\u00e9v\u00e9 v\u00e1lik\u201d \u2013 nyilatkozta Scharle Andr\u00e1s, a Market Asset Management Zrt. projektvezet\u0151je. A t\u00f6rt\u00e9nelmi l\u00e9pt\u00e9k\u0171 projekt \u00fctemezetten halad: a bont\u00e1si munk\u00e1latok a v\u00e9g\u00e9hez k\u00f6zelednek, a kivitelez\u00e9s 2027 v\u00e9g\u00e9re el\u00e9ri a szerkezetk\u00e9sz \u00e1llapotot, az els\u0151 tulajdonosok pedig 2028 m\u00e1sodik negyed\u00e9v\u00e9ben vehetik \u00e1t a kulcsokat. A limit\u00e1lt sz\u00e1m\u00fa rezidenci\u00e1k egy r\u00e9sze m\u00e1r gazd\u00e1ra is tal\u00e1lt, az \u00e9rt\u00e9kes\u00edt\u00e9si \u00e1rak 10 500 eur\u00f3\/m\u00b2-t\u0151l indulnak. A The Icon nemcsak egy \u00e9p\u00edt\u00e9szeti \u00fajj\u00e1sz\u00fclet\u00e9s, hanem a budapesti pr\u00e9mium \u00e9letm\u00f3d \u00faj, megker\u00fclhetetlen b\u00e1zisa.<\/p>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/04\/MRB_HERO-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-764263\" \/><\/div><figcaption class=\"wp-element-caption\">The Icon by Marriott Residences Budapest k\u00fcls\u0151 l\u00e1tv\u00e1nyterv<\/figcaption><\/figure>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/tamogatoi-tartalom\/branded-rezidencia-a-hazai-ingatlanpiac-uj-dimenzioja\/\">Branded rezidencia: a hazai ingatlanpiac \u00faj dimenzi\u00f3ja<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-3900638123\" class=\"friss-etarget-cikk-vege 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id=\"friss-1293756862\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00daj ingatlankateg\u00f3ria deb\u00fct\u00e1l Magyarorsz\u00e1gon, bemutatkozik a The Icon by Marriott Residences Budapest: az egykori K\u00f6rsz\u00e1ll\u00f3 \u00e9p\u00fclete Magyarorsz\u00e1g els\u0151 branded rezidenci\u00e1jak\u00e9nt defini\u00e1lja \u00fajra a budai lak\u00f3ingatlan-piacot. A teljes \u00e1talakul\u00e1son \u00e1tes\u0151 \u00e9p\u00fclet exkluz\u00edv lak\u00f3funkci\u00f3kat kap: mik\u00f6zben a v\u00e1rosk\u00e9pbe \u00e9gett, jellegzetes k\u00f6rsziluettj\u00e9t h\u0171en meg\u0151rzi, szerkezet\u00e9ben \u00e9s technol\u00f3gi\u00e1j\u00e1ban m\u00e1r a j\u00f6v\u0151 elv\u00e1r\u00e1sai szerint \u00e9p\u00fcl \u00fajj\u00e1. \u201eNem egy klasszikus \u00fajj\u00e1\u00e9p\u00edt\u00e9s, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-166310","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/166310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=166310"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/166310\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=166310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=166310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=166310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}