{"id":166361,"date":"2026-05-05T09:45:29","date_gmt":"2026-05-05T09:45:29","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/reklamszakember-szinte-fabatkat-sem-ernek-balasy-cegei-propagandamegrendelesek-nelkul\/friss-hirek\/"},"modified":"2026-05-05T09:45:29","modified_gmt":"2026-05-05T09:45:29","slug":"reklamszakember-szinte-fabatkat-sem-ernek-balasy-cegei-propagandamegrendelesek-nelkul","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/reklamszakember-szinte-fabatkat-sem-ernek-balasy-cegei-propagandamegrendelesek-nelkul\/uzlet\/","title":{"rendered":"Rekl\u00e1mszakember: Szinte fabatk\u00e1t sem \u00e9rnek Bal\u00e1sy c\u00e9gei propagandamegrendel\u00e9sek n\u00e9lk\u00fcl"},"content":{"rendered":"<p><strong>Egy rekl\u00e1mipari szakember szerint a New Land Media \u00e9s a Lounge Group addig \u00e9rt sokat, am\u00edg az Orb\u00e1n-korm\u00e1ny, illetve Rog\u00e1n Antal ell\u00e1tta \u0151ket \u00e1llami megrendel\u00e9sekkel.<\/strong><\/p><div id=\"friss-804128872\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt? <\/strong><a href=\"https:\/\/media1.hu\/2026\/05\/04\/szinte-fabatkat-sem-ernek-balasy-gyula-cegei-ha-nincs-tobb-propagandamegrendeles\/\">A Media1-nek<\/a> egy neve eml\u00edt\u00e9s\u00e9nek mell\u0151z\u00e9s\u00e9t k\u00e9r\u0151, Bal\u00e1sy \u00fcgyeire r\u00e1l\u00e1t\u00e1ssal b\u00edr\u00f3 rekl\u00e1mipari szakember h\u00e9tf\u0151n este azt mondta, szerinte ezek a c\u00e9gek, amiket Bal\u00e1sy szeml\u00e1tom\u00e1st k\u00e9ts\u00e9gbeesetten odaadott az \u00e1llamnak aj\u00e1nd\u00e9kba, val\u00f3j\u00e1ban szinte semmit sem \u00e9rnek onnant\u00f3l fogva, hogy ha Rog\u00e1n Antal m\u00e1r nem lesz abban a poz\u00edci\u00f3ban, hogy ell\u00e1ssa a korm\u00e1nyzat milli\u00e1rdos megrendel\u00e9sekkel a c\u00e9geket. M\u00e9g ugyan vannak \u00e9l\u0151 szerz\u0151d\u00e9seik, de az \u00e1llam v\u00e1rhat\u00f3an nem fogja leh\u00edvni a keretszerz\u0151d\u00e9sek nagy r\u00e9sz\u00e9t.<\/p>\n<p><strong>Kontextus. <\/strong>Ahogyan arr\u00f3l\u00a0<a href=\"https:\/\/forbes.hu\/uzlet\/a-kek-plakatok-milliardossa-tettek-most-mindenrol-lemond-balasy-gyula\/\">mi is \u00edrtunk<\/a>, Bal\u00e1sy Gyula, a magyar \u00e1llami kommunik\u00e1ci\u00f3s piac egyik legnagyobb nyertese,\u00a0az egyik leggazdagabb magyar\u00a0k\u00f6zjegyz\u0151i okiratban felaj\u00e1nlotta, hogy minden rendezv\u00e9nyszervez\u0151, kommunik\u00e1ci\u00f3s \u00e9s m\u00e9diac\u00e9g\u00e9ben l\u00e9v\u0151 tulajdonr\u00e9sz\u00e9t \u00e1tadja az \u00e1llamnak \u2013 teljes jogk\u00f6rrel egy\u00fctt. Bal\u00e1sy azt mondta, c\u00e9gcsoport \u2013 a New Land Media, a Lounge Design, a Lounge Event \u00e9s a Visual Europe egy\u00fctt \u2013 a leg\u00f3vatosabb becsl\u00e9s szerint is 80 milli\u00e1rdot \u00e9r.<\/p>\n<p><strong>Mi k\u00f6vetkezik ebb\u0151l?<\/strong> Ha nem \u00e9rkezik megrendel\u00e9s a k\u00e9k \u00e1llami rekl\u00e1mokra p\u00e9ld\u00e1ul a TV2-h\u00f6z, az RTL-hez, az ATV-hez, vagy a nyomtatott sajt\u00f3hoz, vagy az \u00f3ri\u00e1splak\u00e1tos c\u00e9gekhez, akkor ezeket a megrendel\u00e9seket nem kell megtervezni, legy\u00e1rtatni, illetve nincs sz\u00fcks\u00e9g a m\u00e9diav\u00e1s\u00e1rl\u00e1sra. R\u00e1ad\u00e1sul m\u00e9g a megl\u00e9v\u0151 piaci megrendel\u0151k is elmenek\u00fclhetnek, ha \u00e9rtes\u00fclnek r\u00f3la, hogy a c\u00e9g banksz\u00e1ml\u00e1i z\u00e1rolva lettek, illetve v\u00e9lhet\u0151en a piaci c\u00e9gek is szeretn\u00e9nek olyan \u00fcgyn\u00f6ks\u00e9ggel dolgozni, amely j\u00f3 viszonyt \u00e1polt a leend\u0151 korm\u00e1nyzattal.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A Media1-nek a rekl\u00e1mipari szakember, azt mondta, szerinte Bal\u00e1sy Gyula aj\u00e1nd\u00e9ka az \u00e1llamnak val\u00f3j\u00e1ban nem sokat, szinte semmit sem \u00e9r.<\/p>\n<\/blockquote>\n<p><strong>Mi j\u00f6n ezut\u00e1n? <\/strong>A szakember szerint a k\u00f6vetkez\u0151 id\u0151szak arr\u00f3l is sz\u00f3l majd, hogy az elm\u00falt \u00e9vekben nem piaci alapon m\u0171k\u00f6d\u0151, mesters\u00e9gesen, az ad\u00f3fizet\u0151k p\u00e9nz\u00e9b\u0151l \u00e9letben tartott m\u00e9diumok \u00e9s \u00fcgyn\u00f6ks\u00e9gi c\u00e9gek tulajdonosokat fognak v\u00e1ltani, illetve n\u00e9h\u00e1ny tal\u00e1n meg is fog sz\u0171nni.<\/p>\n\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/reklamszakember-szinte-fabatkat-sem-ernek-balasy-cegei-propagandamegrendelesek-nelkul\/\">Rekl\u00e1mszakember: Szinte fabatk\u00e1t sem \u00e9rnek Bal\u00e1sy c\u00e9gei propagandamegrendel\u00e9sek n\u00e9lk\u00fcl<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-2577882236\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var 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id=\"friss-505585554\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Egy rekl\u00e1mipari szakember szerint a New Land Media \u00e9s a Lounge Group addig \u00e9rt sokat, am\u00edg az Orb\u00e1n-korm\u00e1ny, illetve Rog\u00e1n Antal ell\u00e1tta \u0151ket \u00e1llami megrendel\u00e9sekkel. Mi t\u00f6rt\u00e9nt? A Media1-nek egy neve eml\u00edt\u00e9s\u00e9nek mell\u0151z\u00e9s\u00e9t k\u00e9r\u0151, Bal\u00e1sy \u00fcgyeire r\u00e1l\u00e1t\u00e1ssal b\u00edr\u00f3 rekl\u00e1mipari szakember h\u00e9tf\u0151n este azt mondta, szerinte ezek a c\u00e9gek, amiket Bal\u00e1sy szeml\u00e1tom\u00e1st k\u00e9ts\u00e9gbeesetten odaadott az \u00e1llamnak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-166361","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/166361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=166361"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/166361\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=166361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=166361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=166361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}