{"id":166673,"date":"2026-05-12T16:56:26","date_gmt":"2026-05-12T16:56:26","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/uj-korszak-a-hasznaltauto-piacon-transzparencia-mint-versenyelony\/friss-hirek\/"},"modified":"2026-05-12T16:56:26","modified_gmt":"2026-05-12T16:56:26","slug":"uj-korszak-a-hasznaltauto-piacon-transzparencia-mint-versenyelony","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/uj-korszak-a-hasznaltauto-piacon-transzparencia-mint-versenyelony\/uzlet\/","title":{"rendered":"\u00daj korszak a haszn\u00e1ltaut\u00f3-piacon \u2013 transzparencia mint versenyel\u0151ny"},"content":{"rendered":"<p><strong>A hazai haszn\u00e1ltaut\u00f3-piacot sok\u00e1ig az inform\u00e1ci\u00f3s aszimmetria, a bizalmatlans\u00e1g \u00e9s a kock\u00e1zatok hat\u00e1rozt\u00e1k meg, az Auto26 azonban egy \u00faj modellel l\u00e9pett a magyar piacra. A \u201eHolland-m\u00f3dszerk\u00e9nt\u201d emlegetett rendszer l\u00e9nyege az \u00e1tl\u00e1that\u00f3s\u00e1g, a fix jutal\u00e9k \u00e9s az \u00e9rdekalap\u00fa \u00e9rt\u00e9kes\u00edt\u00e9s. A modell m\u0171k\u00f6d\u00e9s\u00e9r\u0151l \u00e9s a c\u00e9g n\u00f6veked\u00e9s\u00e9r\u0151l K\u00f3sa Gyula, az <a href=\"https:\/\/auto26.hu\/\">Auto26<\/a>-ot m\u0171k\u00f6dtet\u0151 Magnifica Global Zrt. vez\u00e9rigazgat\u00f3ja besz\u00e9lt.<\/strong><\/p><div id=\"friss-1324207707\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<div class=\"wp-block-media-text is-stacked-on-mobile\">\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"2048\" height=\"1638\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/05\/auto3.jpeg\" alt=\"\" class=\"wp-image-767680 size-full\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><strong>Miben k\u00fcl\u00f6nb\u00f6zik az Auto26 modellje a klasszikus haszn\u00e1ltaut\u00f3-keresked\u00e9sekt\u0151l?<\/strong><br \/><strong>K\u00f3sa Gyula:<\/strong> A legfontosabb k\u00fcl\u00f6nbs\u00e9g, hogy mi nem keresked\u0151k\u00e9nt, hanem \u00e9rt\u00e9kes\u00edt\u00e9si partnerk\u00e9nt m\u0171k\u00f6d\u00fcnk. Nem az a c\u00e9lunk, hogy min\u00e9l olcs\u00f3bban megvegy\u00fck az aut\u00f3t \u00e9s dr\u00e1g\u00e1bban tov\u00e1bbadjuk, hanem az, hogy az \u00fcgyf\u00e9l aut\u00f3j\u00e1t a lehet\u0151 legmagasabb \u00e1ron \u00e9rt\u00e9kes\u00edts\u00fck. Fix jutal\u00e9kkal dolgozunk \u2013 \u00edgy az \u00e9rdek\u00fcnk teljes m\u00e9rt\u00e9kben egybeesik az elad\u00f3\u00e9val.<\/p>\n<\/div>\n<\/div>\n<p><strong>Mit jelent pontosan a \u201eHolland-m\u00f3dszer\u201d?<\/strong><br \/><strong>K\u00f3sa Gyula:<\/strong> Ez egy bizalmi alap\u00fa rendszer, ahol minden el\u0151re r\u00f6gz\u00edtett. Meghat\u00e1rozzuk az aut\u00f3 re\u00e1lis piaci \u00e9rt\u00e9k\u00e9t szak\u00e9rt\u0151i alapon, szerz\u0151d\u00e9sben r\u00f6gz\u00edtj\u00fck az elad\u00e1si \u00e1rat \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9si hat\u00e1rid\u0151t \u2013 ez lehet 30, 60 vagy 90 nap. Mi ezt minden esetben tartjuk. Nincs alkudoz\u00e1s a h\u00e1tt\u00e9rben, nincs rejtett k\u00f6lts\u00e9g, nincs alul\u00e1raz\u00e1s.<\/p>\n<p><strong>\u00d6n\u00f6k nem vev\u0151ket keresnek, hanem aut\u00f3kat. Mi\u00e9rt?<\/strong><br \/><strong>K\u00f3sa Gyula:<\/strong> Mert a j\u00f3 min\u0151s\u00e9g\u0171 k\u00edn\u00e1lat teremti meg a keresletet. A f\u00f3kuszunk a megb\u00edz\u00e1sok sz\u00e1m\u00e1n van. Ha megfelel\u0151 \u00e1llapot\u00fa, j\u00f3l be\u00e1razott aut\u00f3ink vannak, a vev\u0151k megtal\u00e1lnak minket. Ez egy tudatos strat\u00e9gia.<\/p>\n<p><strong>Hogyan seg\u00edtik az elad\u00f3kat a folyamat sor\u00e1n?<\/strong><br \/><strong>K\u00f3sa Gyula:<\/strong> Teljes k\u00f6r\u0171 felk\u00e9sz\u00edt\u00e9st v\u00e9gz\u00fcnk: \u00e1llapotfelm\u00e9r\u00e9s, eszt\u00e9tikai jav\u00edt\u00e1sok, professzion\u00e1lis hirdet\u00e9si anyagok. Az a c\u00e9lunk, hogy az aut\u00f3 a lehet\u0151 legjobb form\u00e1j\u00e1ban ker\u00fclj\u00f6n piacra, \u00edgy maximaliz\u00e1lva az \u00e9rt\u00e9k\u00e9t.<\/p>\n<p><strong>Milyen kock\u00e1zatokat vesznek le az elad\u00f3k v\u00e1ll\u00e1r\u00f3l?<\/strong><br \/><strong>K\u00f3sa Gyula:<\/strong> Az egyik legfontosabb, hogy sok esetben a kell\u00e9kszavatoss\u00e1gi k\u00f6telezetts\u00e9g nem az elad\u00f3t terheli, hanem minket. Emellett minden aut\u00f3nkra \u2013 amely 15 \u00e9vn\u00e9l fiatalabb vagy 300 ezer kilom\u00e9ter alatti \u2013 3 \u00e9v m\u0171szaki garanci\u00e1t biztos\u00edtunk. Ez a vev\u0151nek is biztons\u00e1got ad, \u00edgy gyorsabb \u00e9s magasabb \u00e1ron t\u00f6rt\u00e9nik<br \/>az \u00e9rt\u00e9kes\u00edt\u00e9s.<\/p>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/05\/auto2.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ%3D%3D\" alt=\"\" class=\"wp-image-767681\" \/><\/div>\n<\/figure>\n<p><strong>Mikor van val\u00f3ban sz\u00fcks\u00e9ge valakinek az Auto26 szolg\u00e1ltat\u00e1s\u00e1ra?<\/strong><br \/><strong>K\u00f3sa Gyula:<\/strong> H\u00e1rom egyszer\u0171 k\u00e9rd\u00e9st szoktunk feltenni: 1. Teherk\u00e9nt \u00e9li meg az \u00e9rt\u00e9kes\u00edt\u00e9st? 2. Ismeri az aut\u00f3ja val\u00f3s piaci \u00e9rt\u00e9k\u00e9t? 3. Tart att\u00f3l, hogy k\u00e9s\u0151bb reklam\u00e1ci\u00f3 \u00e9rkezik?<\/p>\n<p><strong>Milyen eredm\u00e9nyeket \u00e9rtek el az elm\u00falt \u00e9vekben?<\/strong><br \/><strong>K\u00f3sa Gyula:<\/strong> 3,5 \u00e9ve vagyunk a piacon, \u00e9s a n\u00f6veked\u00e9s\u00fcnk dinamikus. 2023-ban 28 milli\u00f3 forint volt a nett\u00f3 \u00e1rbev\u00e9tel\u00fcnk, 2024-ben m\u00e1r 161 milli\u00f3, 2025-ben pedig el\u00e9rt\u00fck a 890 milli\u00f3 forintot. Tavaly t\u00f6bb mint 500 aut\u00f3t \u00e9rt\u00e9kes\u00edtett\u00fcnk, \u00e9s folyamatosan n\u0151 az \u00fcgyfelek bizalma.<\/p>\n<p><strong>C\u00e9ges \u00fcgyfelek sz\u00e1m\u00e1ra is relev\u00e1ns a modell?<\/strong><br \/><strong>K\u00f3sa Gyula:<\/strong> Abszol\u00fat. Teljes flott\u00e1k, finansz\u00edrozott j\u00e1rm\u0171vek \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9t is v\u00e1llaljuk. A transzparens m\u0171k\u00f6d\u00e9s \u00e9s a kisz\u00e1m\u00edthat\u00f3 strukt\u00fara k\u00fcl\u00f6n\u00f6sen fontos a v\u00e1llalati szektor sz\u00e1m\u00e1ra.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Az <a href=\"https:\/\/auto26.hu\/\">Auto26<\/a> modellje azt mutatja, hogy a haszn\u00e1ltaut\u00f3-piacon is van helye a bizalomra \u00e9p\u00fcl\u0151, transzparens m\u0171k\u00f6d\u00e9snek. A \u201eHolland-m\u00f3dszer\u201d nemcsak egy \u00faj \u00e9rt\u00e9kes\u00edt\u00e9si forma, hanem szeml\u00e9letv\u00e1lt\u00e1s is: olyan rendszer, ahol az elad\u00f3 \u00e9s a vev\u0151 \u00e9rdekei v\u00e9gre nem \u00fctk\u00f6znek, hanem tal\u00e1lkoznak.<\/p>\n<\/blockquote>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/tamogatoi-tartalom\/uj-korszak-a-hasznaltauto-piacon-transzparencia-mint-versenyelony\/\">\u00daj korszak a haszn\u00e1ltaut\u00f3-piacon \u2013 transzparencia mint versenyel\u0151ny<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-4014998796\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var 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id=\"friss-1968688721\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>A hazai haszn\u00e1ltaut\u00f3-piacot sok\u00e1ig az inform\u00e1ci\u00f3s aszimmetria, a bizalmatlans\u00e1g \u00e9s a kock\u00e1zatok hat\u00e1rozt\u00e1k meg, az Auto26 azonban egy \u00faj modellel l\u00e9pett a magyar piacra. A \u201eHolland-m\u00f3dszerk\u00e9nt\u201d emlegetett rendszer l\u00e9nyege az \u00e1tl\u00e1that\u00f3s\u00e1g, a fix jutal\u00e9k \u00e9s az \u00e9rdekalap\u00fa \u00e9rt\u00e9kes\u00edt\u00e9s. A modell m\u0171k\u00f6d\u00e9s\u00e9r\u0151l \u00e9s a c\u00e9g n\u00f6veked\u00e9s\u00e9r\u0151l K\u00f3sa Gyula, az Auto26-ot m\u0171k\u00f6dtet\u0151 Magnifica Global Zrt. vez\u00e9rigazgat\u00f3ja besz\u00e9lt. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-166673","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/166673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=166673"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/166673\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=166673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=166673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=166673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}