{"id":166936,"date":"2026-05-20T05:56:31","date_gmt":"2026-05-20T05:56:31","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/milliardok-mentek-el-allampapir-reklamokra-ki-nem-talalnad-kinek-a-cegei-arattak-ezen-is\/friss-hirek\/"},"modified":"2026-05-20T05:56:31","modified_gmt":"2026-05-20T05:56:31","slug":"milliardok-mentek-el-allampapir-reklamokra-ki-nem-talalnad-kinek-a-cegei-arattak-ezen-is","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/milliardok-mentek-el-allampapir-reklamokra-ki-nem-talalnad-kinek-a-cegei-arattak-ezen-is\/uzlet\/","title":{"rendered":"Milli\u00e1rdok mentek el \u00e1llampap\u00edr-rekl\u00e1mokra, ki nem tal\u00e1ln\u00e1d, kinek a c\u00e9gei arattak ezen is"},"content":{"rendered":"<p><strong>M\u00e1r meg sem lep\u0151d\u00fcnk: \u00e9veken \u00e1t szinte folyamatosan ugyanazok a c\u00e9gek kapt\u00e1k az \u00e1llampap\u00edrok rekl\u00e1moz\u00e1s\u00e1val kapcsolatos megb\u00edz\u00e1sokat az \u00e1llamt\u00f3l.<\/strong><\/p><div id=\"friss-3128895483\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> Az \u00c1llamad\u00f3ss\u00e1g-kezel\u0151 K\u00f6zpont 2021 \u00e9s 2026 k\u00f6z\u00f6tt \u00f6sszesen 291 szerz\u0151d\u00e9st k\u00f6t\u00f6tt a New Land Media \u00e9s a Lounge Design konzorcium\u00e1val, <a href=\"https:\/\/telex.hu\/gazdasag\/2026\/05\/20\/291-szerzodes-akk-new-land-media-lounge-balasy-gyula\">\u00edrja a Telex<\/a>. A meg\u00e1llapod\u00e1sok \u00f6ssz\u00e9rt\u00e9ke megk\u00f6zel\u00edtette a 16 milli\u00e1rd forintot. A szerz\u0151d\u00e9sek t\u00falnyom\u00f3 r\u00e9sze az \u00e1llampap\u00edrok n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9hez kapcsol\u00f3d\u00f3 rekl\u00e1mfeladatokr\u00f3l sz\u00f3lt, b\u00e1r a r\u00e9szleteket az \u00c1KK csak nagyon sz\u0171kszav\u00faan ismertette. <\/p>\n<p><strong>R\u00e9szletek.<\/strong> A teljes \u00f6sszegb\u0151l 8,1 milli\u00e1rd forint konkr\u00e9t szerz\u0151d\u00e9sekb\u0151l, 7,7 milli\u00e1rd pedig keretszerz\u0151d\u00e9sekb\u0151l \u00e1llt \u00f6ssze. Ut\u00f3bbiakn\u00e1l nem der\u00fclt ki, hogy v\u00e9g\u00fcl pontosan mennyit haszn\u00e1ltak fel a rendelkez\u00e9sre \u00e1ll\u00f3 keretb\u0151l.<\/p>\n<p><strong>H\u00e1tt\u00e9r. <\/strong>Az elm\u00falt \u00e9vekben az \u00e1llampap\u00edrok rekl\u00e1mjai kiemelten jelentek meg utcai plak\u00e1tokon \u00e9s korm\u00e1nyk\u00f6zeli m\u00e9diumokban, mik\u00f6zben Bal\u00e1sy Gyula c\u00e9gei az \u00e1llami kommunik\u00e1ci\u00f3 egyik legnagyobb nyerteseiv\u00e9 v\u00e1ltak. A Rog\u00e1n Antal vezette Minisztereln\u00f6ki Kabinetiroda kor\u00e1bban enn\u00e9l is nagyobb, sz\u00e1zmilli\u00e1rdos nagys\u00e1grend\u0171 szerz\u0151d\u00e9seket k\u00f6t\u00f6tt vel\u00fck.<\/p>\n<p>A c\u00e9geket az elm\u00falt \u00e9vekben t\u00f6bbsz\u00f6r \u00e9rte az a v\u00e1d, hogy j\u00f3val piaci \u00e1r felett dolgoztak \u00e1llami megrendel\u00e9sekben. Egy \u00e1llami vezet\u0151 a v\u00e1laszt\u00e1sok ut\u00e1n arr\u00f3l besz\u00e9lt, hogy el\u0151fordult: egyes szolg\u00e1ltat\u00e1sokat a piaci \u00e1r hatszoros\u00e1\u00e9rt kellett megrendelni\u00fck.<\/p>\n<p><strong>Kifut\u00e1s.<\/strong> Bal\u00e1sy \u00e9rdekelts\u00e9gein\u00e9l az elm\u00falt 11 \u00e9vben \u00f6sszesen k\u00f6zel ezer milli\u00e1rd forintnyi \u00e1llami szerz\u0151d\u00e9s futott \u00e1t, a tulajdonosok pedig ebb\u0151l 92,5 milli\u00e1rd forint osztal\u00e9kot vettek ki. A v\u00e1laszt\u00e1sok ut\u00e1n Bal\u00e1sy Gyula bejelentette, hogy ingyen \u00e1tadn\u00e1 c\u00e9geit a magyar \u00e1llamnak, de egyel\u0151re nem ismert, mit kezd majd ezzel az aj\u00e1nlattal az \u00faj korm\u00e1ny.<\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/penz\/milliardok-mentek-el-allampapir-reklamokra-ki-nem-talalnad-kinek-a-cegei-arattak-ezen-is\/\">Milli\u00e1rdok mentek el \u00e1llampap\u00edr-rekl\u00e1mokra, ki nem tal\u00e1ln\u00e1d, kinek a c\u00e9gei arattak ezen is<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-2248807308\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var 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id=\"friss-2360391091\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>M\u00e1r meg sem lep\u0151d\u00fcnk: \u00e9veken \u00e1t szinte folyamatosan ugyanazok a c\u00e9gek kapt\u00e1k az \u00e1llampap\u00edrok rekl\u00e1moz\u00e1s\u00e1val kapcsolatos megb\u00edz\u00e1sokat az \u00e1llamt\u00f3l. Mi t\u00f6rt\u00e9nt? Az \u00c1llamad\u00f3ss\u00e1g-kezel\u0151 K\u00f6zpont 2021 \u00e9s 2026 k\u00f6z\u00f6tt \u00f6sszesen 291 szerz\u0151d\u00e9st k\u00f6t\u00f6tt a New Land Media \u00e9s a Lounge Design konzorcium\u00e1val, \u00edrja a Telex. A meg\u00e1llapod\u00e1sok \u00f6ssz\u00e9rt\u00e9ke megk\u00f6zel\u00edtette a 16 milli\u00e1rd forintot. A szerz\u0151d\u00e9sek t\u00falnyom\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-166936","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/166936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=166936"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/166936\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=166936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=166936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=166936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}