{"id":167420,"date":"2026-06-02T15:37:27","date_gmt":"2026-06-02T15:37:27","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/az-amerikai-kosarlabda-legenda-egy-kinai-markaert-dobta-az-under-armourt\/friss-hirek\/"},"modified":"2026-06-02T15:37:27","modified_gmt":"2026-06-02T15:37:27","slug":"az-amerikai-kosarlabda-legenda-egy-kinai-markaert-dobta-az-under-armourt","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/az-amerikai-kosarlabda-legenda-egy-kinai-markaert-dobta-az-under-armourt\/uzlet\/","title":{"rendered":"Az amerikai kos\u00e1rlabda-legenda egy k\u00ednai m\u00e1rk\u00e1\u00e9rt dobta az Under Armourt"},"content":{"rendered":"<p><strong>Korszakhat\u00e1r: az NBA egyik legnagyobb szt\u00e1rja nem egy amerikai sportszergy\u00e1rt\u00f3t v\u00e1lasztott k\u00f6vetkez\u0151 partner\u00e9nek, hanem egy k\u00ednai v\u00e1llalatot.<\/strong><\/p><div id=\"friss-1495107459\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> A n\u00e9gyszeres NBA-bajnok Stephen Curry egy\u00fcttm\u0171k\u00f6d\u00e9si meg\u00e1llapod\u00e1st k\u00f6t\u00f6tt a k\u00ednai sportszergy\u00e1rt\u00f3val, a Li-Ning c\u00e9ggel, <a href=\"https:\/\/www.bbc.com\/news\/articles\/cj9pky3ldddo\">sz\u00e1mol be a BBC<\/a>. A kos\u00e1rlabd\u00e1z\u00f3 tavaly z\u00e1rta le 12 \u00e9ves partners\u00e9g\u00e9t az Under Armour v\u00e1llalattal, \u00edgy most szabadon v\u00e1laszthatott \u00faj partnert saj\u00e1t cip\u0151- \u00e9s sportruh\u00e1zati m\u00e1rk\u00e1j\u00e1hoz.<\/p>\n<p><strong>A rekl\u00e1marcon t\u00fal. <\/strong>Az egy\u00fcttm\u0171k\u00f6d\u00e9s j\u00f3val t\u00falmutat egy hagyom\u00e1nyos rekl\u00e1mszerz\u0151d\u00e9sen, ugyanis a bejelent\u00e9s szerint a felek k\u00f6z\u00f6sen fejlesztenek majd \u00faj term\u00e9keket, \u00e9s a tervek szerint Curry m\u00e1rk\u00e1j\u00e1nak saj\u00e1t \u00fczletei is megjelennek az Egyes\u00fclt \u00c1llamokban \u00e9s K\u00edn\u00e1ban. A meg\u00e1llapod\u00e1s p\u00e9nz\u00fcgyi r\u00e9szleteit nem hozt\u00e1k nyilv\u00e1noss\u00e1gra.<\/p>\n<p>A l\u00e9p\u00e9st sokan m\u00e9rf\u00f6ldk\u0151nek tekintik a k\u00ednai sportszergy\u00e1rt\u00f3k sz\u00e1m\u00e1ra. A Li-Ning ezzel olyan glob\u00e1lis szerepl\u0151kkel k\u00edv\u00e1n versenyezni, mint a Nike vagy az Adidas, mik\u00f6zben m\u00e1s k\u00ednai m\u00e1rk\u00e1k, p\u00e9ld\u00e1ul<a href=\"https:\/\/www.forbes.hu\/uzlet\/kina-nekimegy-a-nike-nak-es-az-adidasnak\/\"> az Anta is egyre akt\u00edvabban terjeszkednek a nemzetk\u00f6zi piacokon<\/a>. <\/p>\n<p>H\u00e1tt\u00e9r. Nem Curry az els\u0151 NBA-szt\u00e1r, aki k\u00ednai sportszerm\u00e1rk\u00e1val szerz\u0151dik. Kor\u00e1bban Dwyane Wade \u00e9s Jimmy Butler szint\u00e9n a Li-Ning partnere lett, m\u00edg Klay Thompson \u00e9s Kyrie Irving az Ant\u00e1val m\u0171k\u00f6dik egy\u00fctt. A Li-Ning t\u00f6bb mint 7000 \u00e1zsiai \u00fczlettel rendelkezik, ami komoly alapot teremthet a glob\u00e1lis n\u00f6veked\u00e9shez.<\/p>\n<p>Szak\u00e9rt\u0151k szerint a mostani meg\u00e1llapod\u00e1s az\u00e9rt k\u00fcl\u00f6n\u00f6sen jelent\u0151s, mert nem puszt\u00e1n rekl\u00e1marck\u00e9nt haszn\u00e1lj\u00e1k Curry nev\u00e9t. A j\u00e1t\u00e9kos saj\u00e1t m\u00e1rk\u00e1j\u00e1nak fejleszt\u00e9s\u00e9t \u00e9s nemzetk\u00f6zi terjeszked\u00e9s\u00e9t is a k\u00ednai v\u00e1llalat kez\u00e9be helyezi, ami \u00faj szintet jelenthet a sportmarketing vil\u00e1g\u00e1ban.<\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/az-amerikai-kosarlabda-legenda-egy-kinai-markaert-dobta-az-under-armourt\/\">Az amerikai kos\u00e1rlabda-legenda egy k\u00ednai m\u00e1rk\u00e1\u00e9rt dobta az Under Armourt<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-1721276682\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var 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id=\"friss-2842086710\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Korszakhat\u00e1r: az NBA egyik legnagyobb szt\u00e1rja nem egy amerikai sportszergy\u00e1rt\u00f3t v\u00e1lasztott k\u00f6vetkez\u0151 partner\u00e9nek, hanem egy k\u00ednai v\u00e1llalatot. Mi t\u00f6rt\u00e9nt? A n\u00e9gyszeres NBA-bajnok Stephen Curry egy\u00fcttm\u0171k\u00f6d\u00e9si meg\u00e1llapod\u00e1st k\u00f6t\u00f6tt a k\u00ednai sportszergy\u00e1rt\u00f3val, a Li-Ning c\u00e9ggel, sz\u00e1mol be a BBC. A kos\u00e1rlabd\u00e1z\u00f3 tavaly z\u00e1rta le 12 \u00e9ves partners\u00e9g\u00e9t az Under Armour v\u00e1llalattal, \u00edgy most szabadon v\u00e1laszthatott \u00faj partnert [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-167420","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/167420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=167420"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/167420\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=167420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=167420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=167420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}