{"id":168137,"date":"2026-06-23T07:00:50","date_gmt":"2026-06-23T07:00:50","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/kiderult-mennyiert-dolgoztak-balasyek-az-allamositott-lombikprogram-kommunikaciojan\/friss-hirek\/"},"modified":"2026-06-23T07:00:50","modified_gmt":"2026-06-23T07:00:50","slug":"kiderult-mennyiert-dolgoztak-balasyek-az-allamositott-lombikprogram-kommunikaciojan","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/kiderult-mennyiert-dolgoztak-balasyek-az-allamositott-lombikprogram-kommunikaciojan\/uzlet\/","title":{"rendered":"Kider\u00fclt, mennyi\u00e9rt dolgoztak Bal\u00e1sy\u00e9k az \u00e1llamos\u00edtott lombikprogram kommunik\u00e1ci\u00f3j\u00e1n"},"content":{"rendered":"<p><strong>Bal\u00e1sy\u00e9k a lombikb\u00e9biszektor kreat\u00edv koncepci\u00f3j\u00e1\u00e9rt, prom\u00f3ci\u00f3s eszk\u00f6zei\u00e9rt, PR-feladatai\u00e9rt \u00e9s anim\u00e1ci\u00f3s kisfilmjei\u00e9rt feleltek.<\/strong><\/p><div id=\"friss-2610271387\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> A Nemzeti Kommunik\u00e1ci\u00f3s Hivatal \u00edrta ki azt a k\u00f6zbeszerz\u00e9si elj\u00e1r\u00e1st, amit azt\u00e1n pont Bal\u00e1sy Gyula c\u00e9ge nyert el, ami \u00edgy szerz\u0151d\u00e9st k\u00f6thetett az Orsz\u00e1gos K\u00f3rh\u00e1zi F\u0151igazgat\u00f3s\u00e1g (Okf\u0151) medd\u0151s\u00e9gi ell\u00e1t\u00e1s\u00e1\u00e9rt felel\u0151s igazgat\u00f3s\u00e1g\u00e1val 2023-ban, \u00edrja a <a href=\"https:\/\/telex.hu\/belfold\/2026\/06\/23\/balasy-gyula-szezrodes-humanreprodukcios-igazgatosag-lombikszektor\">Telex.<\/a> A port\u00e1l k\u00e9rd\u00e9seket tett fel a Lounge Design Kft. sajt\u00f3oszt\u00e1ly\u00e1nak miut\u00e1n Ka\u00e1li-Nagy G\u00e9za (portr\u00e9nk <a href=\"https:\/\/www.forbes.hu\/napi-cimlap\/kaali-nagy-geza-professzor-lombikbebi-portre\/\">ide kattintva olvashat\u00f3<\/a>), az 1992-ben alap\u00edtott, majd 2019-ben \u00e1llamos\u00edtott Ka\u00e1li Int\u00e9zet alap\u00edt\u00f3ja az ATV m\u0171sor\u00e1ban arr\u00f3l besz\u00e9lt, az \u00e1llam nem j\u00f3 gazd\u00e1ja a lombikszektornak. Bal\u00e1sy Gyul\u00e1\u00e9k p\u00e9ld\u00e1ul t\u00f6bb mint k\u00e9tsz\u00e1zmilli\u00f3t kaptak, pedig a ter\u00fcletnek nem igaz\u00e1n van sz\u00fcks\u00e9ge rekl\u00e1mra, fogalmazott. Most kider\u00fclt: a szerz\u0151d\u00e9s eredeti keret\u00f6sszege nett\u00f3 147,7 milli\u00f3 forint volt, amely egy opcion\u00e1lis keret ig\u00e9nybev\u00e9tel\u00e9vel nett\u00f3 211\u202f milli\u00f3 forintra emelkedhetett.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Ezt azonban az \u00fcgyf\u00e9l nem haszn\u00e1lta ki teljes m\u00e9rt\u00e9kben. \u201eA teljes projekt sor\u00e1n az \u00fcgyf\u00e9l \u00f6sszesen nett\u00f3 86,7 milli\u00f3 forint \u00e9rt\u00e9kben rendelt meg \u00e9s vett ig\u00e9nybe szolg\u00e1ltat\u00e1sokat az \u00fcgyn\u00f6ks\u00e9gekt\u0151l\u201d \u2013 \u00edrta a Lounge sajt\u00f3.<\/p>\n<\/blockquote>\n<div class=\"related-post-links\">\n<p>\t\t<span class=\"related-post-links__title minititle\">T\u00f6bb ebb\u0151l<\/span><\/p>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/uzlet\/vidus-gabriella-rtl-ner-streaming-bajnokok-ligaja-kontent-digitalis-lokalis-piac\/\" class=\"related-post-links__link\">Vidus Gabriella RTL-vez\u00e9r: A legnagyobb elterel\u00e9s volt, hogy a NER meg akar minket venni<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/uzlet\/annyi-arbevetellel-zarta-balasy-gyula-cegcsoportja-2025-ot-mint-25-piaci-alapon-mukodo-ceg-osszesen\/\" class=\"related-post-links__link\">Annyi \u00e1rbev\u00e9tellel z\u00e1rta Bal\u00e1sy Gyula c\u00e9gcsoportja 2025-\u00f6t, mint 25 piaci alapon m\u0171k\u00f6d\u0151 c\u00e9g \u00f6sszesen<\/a>\n\t\t\t<\/div>\n<\/div>\n<p><strong>Mit kell m\u00e9g tudni?<\/strong> A Lounge Design Kft. 82 milli\u00f3 forintb\u00f3l dolgozta ki a kreat\u00edv koncepci\u00f3t, v\u00e9gzet el PR-feladatokat, gy\u00e1rtott anim\u00e1ci\u00f3s kisfilmeket, vagy tervezett \u00e9s gy\u00e1rtott rollupokat. Az Okf\u0151 4,5 milli\u00f3 forintot fizetett a New Land Media Kft.-nek, ami social media kamp\u00e1ny keret\u00e9ben hirdet\u00e9seket rendelt meg a Hum\u00e1n Reprodukci\u00f3s Igazgat\u00f3s\u00e1gnak. A Telex k\u00e9rd\u00e9sekkel kereste az Okf\u0151t, hogy hol l\u00e1that\u00f3ak p\u00e9ld\u00e1ul a Bal\u00e1ys\u00e9k \u00e1ltal k\u00e9sz\u00edtett anim\u00e1ci\u00f3s kisfilmek, \u00e9s t\u00e9telesen mennyibe ker\u00fclt legy\u00e1rt\u00e1suk, de a k\u00e9rd\u00e9sekre nem v\u00e1laszoltak. A Lounge Sajt\u00f3 szerint a szerz\u0151d\u00e9s valamennyi elem\u00e9t, \u00edgy az egyes szolg\u00e1ltat\u00e1sok \u00e1rait, k\u00f6zbeszerz\u00e9si elj\u00e1r\u00e1s keret\u00e9ben hat\u00e1rozt\u00e1k meg, tov\u00e1bbi r\u00e9szleteket azonban nem \u00e1rultak el.<\/p>\n<p><strong>Kontextus.<\/strong> M\u00e1r lassan k\u00e9t h\u00f3napja, hogy a <a href=\"https:\/\/forbes.hu\/extra\/50-leggazdagabb-magyar-2025-26\/30-balasy-gyula\">30. leggazdagabb magyar<\/a> \u00fagy d\u00f6nt\u00f6tt, a Tisza-k\u00f6zeli Kontroll.hu-n bejelenti: <a href=\"https:\/\/www.forbes.hu\/uzlet\/a-kek-plakatok-milliardossa-tettek-most-mindenrol-lemond-balasy-gyula\/\">lemond minden c\u00e9g\u00e9r\u0151l<\/a>, amivel a NER alatt halmozott fel milli\u00e1rdos vagyont. A helyzet v\u00e1ratlans\u00e1g\u00e1t mutatja, hogy a Bal\u00e1sy-c\u00e9gbirodalom alkalmazottjai is az <a href=\"https:\/\/www.forbes.hu\/uzlet\/balasy-gyulas-lounge-interju-cegbirodalom\/\">interj\u00fab\u00f3l \u00e9rtes\u00fcltek<\/a> t\u00f6bbek k\u00f6z\u00f6tt arr\u00f3l, hogy a c\u00e9gek sz\u00e1ml\u00e1it z\u00e1rolt\u00e1k \u00e9s a mindent \u00e1tadnak az \u00e1llamnak. J\u00faniusban m\u00e1r a milli\u00e1rdos <a href=\"https:\/\/www.forbes.hu\/penz\/mutatjuk-miert-aggodik-most-balasy-gyula\/\">lev\u00e9lben k\u00e9rte a korm\u00e1nyt<\/a>, hogy vegy\u00e9k \u00e1t a c\u00e9geit, k\u00fcl\u00f6nben azok nem fogj\u00e1k elker\u00fclni a felsz\u00e1mol\u00e1si elj\u00e1r\u00e1st. Magyar P\u00e9ter erre egy sajt\u00f3t\u00e1j\u00e9koztat\u00f3n annyit reag\u00e1lt, hogy a korm\u00e1nynak nincs sz\u00fcks\u00e9ge olyan c\u00e9gekre, amelyekkel a Nemzeti Vagyonvisszaszerz\u00e9si Hivatal foglalkozik. A Forbes.hu-n m\u00falt h\u00e9ten <a href=\"https:\/\/www.forbes.hu\/uzlet\/annyi-arbevetellel-zarta-balasy-gyula-cegcsoportja-2025-ot-mint-25-piaci-alapon-mukodo-ceg-osszesen\/\">arr\u00f3l \u00edrtunk<\/a>, 2025-\u00f6t m\u00e9g annyi bev\u00e9tellel z\u00e1rt a Bal\u00e1sy-birodalom, mint 25 piaci alapon m\u0171k\u00f6d\u0151 kommunik\u00e1ci\u00f3s c\u00e9g \u00f6sszesen.<\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/balasy-gyula-cegei-lombikbebi-szektor\/\">Kider\u00fclt, mennyi\u00e9rt dolgoztak Bal\u00e1sy\u00e9k az \u00e1llamos\u00edtott lombikprogram kommunik\u00e1ci\u00f3j\u00e1n<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-584799452\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var 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c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var 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id=\"friss-3548503296\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Bal\u00e1sy\u00e9k a lombikb\u00e9biszektor kreat\u00edv koncepci\u00f3j\u00e1\u00e9rt, prom\u00f3ci\u00f3s eszk\u00f6zei\u00e9rt, PR-feladatai\u00e9rt \u00e9s anim\u00e1ci\u00f3s kisfilmjei\u00e9rt feleltek. Mi t\u00f6rt\u00e9nt? A Nemzeti Kommunik\u00e1ci\u00f3s Hivatal \u00edrta ki azt a k\u00f6zbeszerz\u00e9si elj\u00e1r\u00e1st, amit azt\u00e1n pont Bal\u00e1sy Gyula c\u00e9ge nyert el, ami \u00edgy szerz\u0151d\u00e9st k\u00f6thetett az Orsz\u00e1gos K\u00f3rh\u00e1zi F\u0151igazgat\u00f3s\u00e1g (Okf\u0151) medd\u0151s\u00e9gi ell\u00e1t\u00e1s\u00e1\u00e9rt felel\u0151s igazgat\u00f3s\u00e1g\u00e1val 2023-ban, \u00edrja a Telex. A port\u00e1l k\u00e9rd\u00e9seket tett fel a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-168137","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/168137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=168137"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/168137\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=168137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=168137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=168137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}