{"id":168777,"date":"2026-07-07T17:38:32","date_gmt":"2026-07-07T17:38:32","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/itt-valami-egeszen-ujat-kell-csinalni-megszolalt-a-nemzeti-sport-vevojeloltje-a-lap-ertekerol-is-beszelt\/friss-hirek\/"},"modified":"2026-07-07T17:38:32","modified_gmt":"2026-07-07T17:38:32","slug":"itt-valami-egeszen-ujat-kell-csinalni-megszolalt-a-nemzeti-sport-vevojeloltje-a-lap-ertekerol-is-beszelt","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/itt-valami-egeszen-ujat-kell-csinalni-megszolalt-a-nemzeti-sport-vevojeloltje-a-lap-ertekerol-is-beszelt\/uzlet\/","title":{"rendered":"\u201eItt valami eg\u00e9szen \u00fajat kell csin\u00e1lni\u201d \u2013 megsz\u00f3lalt a Nemzeti Sport vev\u0151jel\u00f6ltje, a lap \u00e9rt\u00e9k\u00e9r\u0151l is besz\u00e9lt"},"content":{"rendered":"<p><strong>Bors\u00e1ny-Gyenes Andr\u00e1s, a Network4 tulajdonosa kedden jelentkezett be a Sz\u00f6ll\u0151si Gy\u00f6rgy\u00f6t elbocs\u00e1t\u00f3 sport\u00fajs\u00e1g\u00e9rt, most a Forbes.hu-nak el\u00e1rulta, hol tart az \u00fczlet, \u00e9s hogy milyen tervei vannak a Nemzeti Sporttal.<\/strong><\/p><div id=\"friss-2460387271\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> Exkluz\u00edvan besz\u00e9lt a Nemzeti Sport-felv\u00e1s\u00e1rl\u00e1sr\u00f3l a Forbes.hu-nak a Network4 Media Group tulajdonosa, Bors\u00e1ny-Gyenes Andr\u00e1s. A m\u00e9diav\u00e1llalkoz\u00f3 elmondta: egyel\u0151re elvi besz\u00e9lget\u00e9sek t\u00f6rt\u00e9ntek az akviz\u00edci\u00f3r\u00f3l. <\/p>\n<p>Hangs\u00falyozta, hogy a felv\u00e1s\u00e1rl\u00e1s eset\u00e9n nem lesz el\u00e9g kis dolgokat v\u00e1ltoztatni a sportlap m\u0171k\u00f6d\u00e9s\u00e9ben, valami eg\u00e9szen \u00fajat \u00e9s egyedit kell majd csin\u00e1lni. Kiemelte, hogy m\u00e1r az \u00e9rdekl\u0151d\u00e9s kitud\u00f3d\u00e1s\u00e1nak els\u0151 napj\u00e1n sz\u00e1mos olyan visszajelz\u00e9st kapott a Nemzeti Sport berkeib\u0151l is, melyek \u00fcdv\u00f6z\u00f6lt\u00e9k a fejlem\u00e9nyt.<\/p>\n<p><strong>Kontextus. <\/strong><a href=\"https:\/\/www.forbes.hu\/uzlet\/nemzeti-sport-befekteto-network4\/\">Mi is meg\u00edrtuk<\/a>, hogy Bors\u00e1ny-Gyenes Andr\u00e1s \u00e9rdekl\u0151dik a Nemzeti Sport megv\u00e1s\u00e1rl\u00e1sa ir\u00e1nt. <\/p>\n<div class=\"post-content-soft-paywall\">\n<p>A Network4 tulajdonosa t\u00f6bbek k\u00f6z\u00f6tt arr\u00f3l besz\u00e9lt kedden, nem le\u00e9p\u00edt\u00e9sekben \u00e9s k\u00f6lts\u00e9gcs\u00f6kkent\u00e9sben gondolkodik, c\u00e9lja ink\u00e1bb az, hogy a Nemzeti Sport piaci alapon m\u0171k\u00f6dj\u00f6n, mik\u00f6zben a Network4 telev\u00edzi\u00f3s \u00e9s streaming-portf\u00f3li\u00f3j\u00e1val k\u00f6z\u00f6s fejleszt\u00e9sek \u00faj n\u00f6veked\u00e9si lehet\u0151s\u00e9geket teremtsenek. A h\u00edrr\u0151l el\u0151sz\u00f6r besz\u00e1mol\u00f3 Media1 cikk\u00e9ben arr\u00f3l is \u00edrt, hogy Bors\u00e1ny-Gyenes a Mandiner \u00e1tv\u00e9tel\u00e9t is megfontoln\u00e1, ha ez felt\u00e9tele a sportlap megszerz\u00e9s\u00e9nek. <\/p>\n<p>A m\u00e9diav\u00e1llalkoz\u00f3 ezt most \u00e1rnyalta a Forbes.hu-nak, mondv\u00e1n:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>minden opci\u00f3t megvizsg\u00e1lnak az \u00e9szszer\u0171s\u00e9g hat\u00e1rain bel\u00fcl, de els\u0151dleges v\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9kuk a Nemzeti Sporttal kapcsolatban van.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-full\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" width=\"2560\" height=\"1703\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/07\/SEB8726-scaled.jpg\" alt=\"\" class=\"wp-image-784966\" \/><\/div><figcaption class=\"wp-element-caption\">Bors\u00e1ny-Gyenes Andr\u00e1s, a Network4-csoport tulajdonosa. Fot\u00f3: Sebesty\u00e9n L\u00e1szl\u00f3<\/figcaption><\/figure>\n<p>A Network4 sportcsatorn\u00e1i (k\u00f6zt\u00fck a Match4 \u00e9s az Arena4), valamint a Net4+ streamingplatform r\u00e9v\u00e9n a c\u00e9g szerint jelent\u0151s szinergi\u00e1k alakulhatn\u00e1nak ki a sportnapilappal, k\u00fcl\u00f6n\u00f6sen a digit\u00e1lis \u00e9s vide\u00f3s tartalmak ter\u00fclet\u00e9n. Bors\u00e1ny-Gyenes Andr\u00e1ssal a Match4 indul\u00e1sakor k\u00e9sz\u00edtett\u00fcnk hosszabb interj\u00fat a Forbes.hu-n, ez <a href=\"https:\/\/www.forbes.hu\/uzlet\/network4-match4-streaming-interju\/\">ide kattintva olvashat\u00f3.<\/a><\/p>\n<p><strong>Nemzeti Sport.<\/strong> H\u00e9tf\u0151n a Nemzeti Sport feletti tulajdonosi jogokat gyakorl\u00f3 k\u00f6zm\u00e9dia vezet\u0151je, Horv\u00e1th Andr\u00e1s k\u00e9r\u00e9s\u00e9re azonnali hat\u00e1llyal <a href=\"https:\/\/forbes.hu\/uzlet\/szollosi-gyorgy-nemzeti-sport-kirugas\/?_gl=1*1jfc03f*_up*MQ..*_ga*MTk1NzUxNTIwMS4xNzgzNDMzMDM3*_ga_F73R2FJYMR*czE3ODM0MzMwMzckbzEkZzEkdDE3ODM0MzMwMzckajYwJGwwJGg2MTYzMDA1NjY.\">kir\u00fagt\u00e1k Sz\u00f6ll\u0151si Gy\u00f6rgy\u00f6t<\/a>, a lap f\u0151szerkeszt\u0151j\u00e9t. A volt minisztereln\u00f6k kedvenc napilapjak\u00e9nt is ismert\u00a0<a href=\"https:\/\/www.forbes.hu\/uzlet\/az-allam-megvette-orban-viktor-kedvenc-napilapjat\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00fajs\u00e1got<\/a>\u00a02022 okt\u00f3ber\u00e9ben v\u00e1s\u00e1rolta meg az \u00e1llami tulajdon\u00fa gazdas\u00e1gi t\u00e1rsas\u00e1g, a Nemzeti Sport\u00fcgyn\u00f6ks\u00e9g a Mediaworks m\u00e9diakonglomer\u00e1tum al\u00e1 tartoz\u00f3 N.S. M\u00e9dia \u00e9s Vagyonkezel\u0151 Kft.-t\u0151l. Az csak tavaly der\u00fclt ki, hogy az \u00fczlet\u00a0<a href=\"https:\/\/www.forbes.hu\/uzlet\/nemzeti-sport-vasarlas-orban\/\" target=\"_blank\" rel=\"noreferrer noopener\">3,5 milli\u00e1rd<\/a>\u00a0forint k\u00f6zp\u00e9nzbe ker\u00fclt. <\/p>\n<p><strong>R\u00e9szletek.<\/strong> A Network4 tulajdonosa szerint a Nemzeti Sportnak el kell mozdulnia a klasszikus h\u00edrlapmodellt\u0151l: a j\u00f6v\u0151t nem az els\u0151k\u00e9nt k\u00f6z\u00f6lt sporth\u00edrekben, hanem a pr\u00e9mium elemz\u00e9sekben, h\u00e1tt\u00e9ranyagokban \u00e9s vide\u00f3s tartalmakban l\u00e1tja. <\/p>\n<p>P\u00e9ldak\u00e9nt a Sky Sports, az ESPN \u00e9s a The Athletic modellj\u00e9t eml\u00edtette, a nemzetk\u00f6zi sportm\u00e9dia-piacon \u0151k abszol\u00fat a cs\u00facs jelenleg. <\/p>\n<p>Hozz\u00e1tette:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eA Nemzeti Sport \u00fajragondol\u00e1sa nagy, szakmai feladat, ami sok kreat\u00edv gondolkod\u00e1st ig\u00e9nyel. Egy olyan \u00faj keretrendszert kell adni, mely \u00fczletileg is fenntarthat\u00f3v\u00e1 teszi ezt a nagyon er\u0151s brandet.\u201d<\/p>\n<\/blockquote>\n<p><strong>A lehets\u00e9ges v\u00e9tel\u00e1rr\u00f3l.<\/strong> Bors\u00e1ny-Gyenest a n\u00e9gy \u00e9vvel ezel\u0151tti, 3,5 milli\u00e1rdos v\u00e9tel\u00e1rr\u00f3l is k\u00e9rdezt\u00fck, mire elmondta: a t\u00e1rgyal\u00e1sok m\u00e9g nem el\u00e9g el\u0151rehaladottak, hogy komment\u00e1lja a konkr\u00e9t \u00f6sszeget, egyel\u0151re nem l\u00e1tszik, pontosan milyen \u00e1llapotban van a term\u00e9k. Azt azonban hozz\u00e1tette, \u00fagy \u00e9rzi, az eml\u00edtett \u00e1r t\u00falmutat a jelenlegi \u00e9rt\u00e9ken.<\/p>\n<p><strong>Versenyt\u00e1rs? <\/strong>Nem a Network4 az egyetlen \u00e9rdekl\u0151d\u0151: kor\u00e1bban a HVG arr\u00f3l \u00edrt, hogy a Central M\u00e9diacsoport tulajdonosa, Varga Zolt\u00e1n is vizsg\u00e1lja a sportlap megszerz\u00e9s\u00e9nek lehet\u0151s\u00e9g\u00e9t. Ezt kategorikusan nem c\u00e1folta, ugyanakkor a <a href=\"https:\/\/www.youtube.com\/watch?v=AKICVyiP9Iw&amp;feature=youtu.be\">Forbes Deal 2036 podcastban<\/a> azt mondta, hogy alapvet\u0151en nem \u00e9rdekli a propagandam\u00e9dia h\u00e1tra maradt r\u00e9szei. <\/p>\n<\/div>\n<div><\/div>\n<div class=\"premium-blocker premium-blocker--hu\" data-needed=\"authenticated\" data-current=\"[&quot;free&quot;]\">\n<div data-needed=\"authenticated\"><\/div>\n<\/div>\n<p>\t\t<!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/network4-nemzeti-sport-felvasarlas-exkluziv\/\">\u201eItt valami eg\u00e9szen \u00fajat kell csin\u00e1lni\u201d \u2013 megsz\u00f3lalt a Nemzeti Sport vev\u0151jel\u00f6ltje, a lap \u00e9rt\u00e9k\u00e9r\u0151l is besz\u00e9lt<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-453790924\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" 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id=\"friss-985815967\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Bors\u00e1ny-Gyenes Andr\u00e1s, a Network4 tulajdonosa kedden jelentkezett be a Sz\u00f6ll\u0151si Gy\u00f6rgy\u00f6t elbocs\u00e1t\u00f3 sport\u00fajs\u00e1g\u00e9rt, most a Forbes.hu-nak el\u00e1rulta, hol tart az \u00fczlet, \u00e9s hogy milyen tervei vannak a Nemzeti Sporttal. Mi t\u00f6rt\u00e9nt? Exkluz\u00edvan besz\u00e9lt a Nemzeti Sport-felv\u00e1s\u00e1rl\u00e1sr\u00f3l a Forbes.hu-nak a Network4 Media Group tulajdonosa, Bors\u00e1ny-Gyenes Andr\u00e1s. A m\u00e9diav\u00e1llalkoz\u00f3 elmondta: egyel\u0151re elvi besz\u00e9lget\u00e9sek t\u00f6rt\u00e9ntek az akviz\u00edci\u00f3r\u00f3l. Hangs\u00falyozta, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-168777","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/168777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=168777"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/168777\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=168777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=168777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=168777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}