{"id":168995,"date":"2026-07-13T06:13:43","date_gmt":"2026-07-13T06:13:43","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/ki-nem-talalnad-mi-miatt-nyomtak-fel-az-unicum-gyartojat\/friss-hirek\/"},"modified":"2026-07-13T06:13:43","modified_gmt":"2026-07-13T06:13:43","slug":"ki-nem-talalnad-mi-miatt-nyomtak-fel-az-unicum-gyartojat","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/ki-nem-talalnad-mi-miatt-nyomtak-fel-az-unicum-gyartojat\/uzlet\/","title":{"rendered":"Ki nem tal\u00e1ln\u00e1d, mi miatt nyomt\u00e1k fel az Unicum gy\u00e1rt\u00f3j\u00e1t"},"content":{"rendered":"<p><strong>Egy bejelent\u00e9s miatt a GVH megvizsg\u00e1lta az Unicum 1790-es eredetlegend\u00e1j\u00e1t, ez lett az \u00fcgy v\u00e9ge.<\/strong><\/p><div id=\"friss-3543527676\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> A <a href=\"https:\/\/hvg.hu\/360\/20260712_unicum-zwack-legenda-gvh-eljaras\">HVG360<\/a> azt \u00edrja, hogy az Unicum legend\u00e1ja miatt kor\u00e1bban mag\u00e1nszem\u00e9ly fordult a Gazdas\u00e1gi Versenyhivatalhoz (GVH), mert panasza szerint a Zwack Unicum Nyrt. megt\u00e9veszt\u0151en haszn\u00e1lja az Unicum eredet\u00e9hez kapcsolt 1790-es \u00e9vsz\u00e1mot. A lap kereste a c\u00e9get, de m\u00e9g nem v\u00e1laszoltak az \u00fcgyben.<\/p>\n<div class=\"related-post-links\">\n<p>\t\t<span class=\"related-post-links__title minititle\">T\u00f6bb ebb\u0151l<\/span><\/p>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/forbes.hu\/uzlet\/mito-reklam-kommunikacio-ner-balasy-ai-terjeszkedes\/\" class=\"related-post-links__link\">Kicsesztek ezzel a szektorral. Minden ipar\u00e1gban \u00f6r\u00fclnek, ha ezek a\u00a0szerepl\u0151k elt\u0171nnek. Nem meglep\u0151, hogy n\u00e1lunk indult el a dolog<\/a>\n\t\t\t<\/div>\n<\/div>\n<p><strong>Mit jelent ez a gyakorlatban?<\/strong> A cikk le\u00edrja, hogy els\u0151 k\u00f6rben, 2025 m\u00e1rcius\u00e1ban m\u00e9g nem ind\u00edtott versenyfel\u00fcgyeleti elj\u00e1r\u00e1st a GVH, ezut\u00e1n a bejelent\u0151 b\u00edr\u00f3s\u00e1ghoz fordult, a F\u0151v\u00e1rosi T\u00f6rv\u00e9nysz\u00e9k pedig 2025 okt\u00f3ber\u00e9ben megsemmis\u00edtette a hivatal d\u00f6nt\u00e9s\u00e9t, \u00e9s arra k\u00f6telezte a GVH-t, hogy 30 napon bel\u00fcl rendelje el a vizsg\u00e1latot, ami tavaly meg is t\u00f6rt\u00e9nt.<\/p>\n<p><strong>Kontextus.<\/strong> A bejelent\u0151 \u00e1ll\u00edt\u00e1sa, hogy az Unicum t\u00f6rt\u00e9nete val\u00f3j\u00e1ban nem vezethet\u0151 vissza 1790-ig, mondv\u00e1n, nincs ismert t\u00f6rt\u00e9neti adat arr\u00f3l, hogy II. J\u00f3zsefnek lett volna Zwack nev\u0171 orvosa, \u00e9s arra sem tal\u00e1lt nyomot, hogy a Zwack csal\u00e1d 1840 el\u0151tt alkoholos italokat gy\u00e1rtott volna, ehelyett az eredetm\u00edtosz csak Zwack P\u00e9ter egyik 1989-es interj\u00faj\u00e1ban jelent meg el\u0151sz\u00f6r. Zwack\u00e9k \u00e9s jogi k\u00e9pviselet\u00fck \u00e9rvel\u00e9se f\u0151k\u00e9nt arra \u00e9p\u00fclt, hogy az 1790-es \u00e9vsz\u00e1m nem a pesti Zwack-gy\u00e1r alap\u00edt\u00e1s\u00e1t jel\u00f6li, hanem\u00a0a csal\u00e1di eml\u00e9kezetre, a fennmaradt \u00edr\u00e1sos dokumentumokra \u00e9s lev\u00e9lt\u00e1ri forr\u00e1sokra t\u00e1maszkod\u00f3 eredett\u00f6rt\u00e9netre utal, avagy a Zwack csal\u00e1d szeszgy\u00e1rt\u00e1si m\u00faltja, illetve az Unicum t\u00f6rt\u00e9nete id\u00e1ig vezethet\u0151 vissza.<\/p>\n<p><strong>Hogyan tov\u00e1bb?<\/strong> A GVH-n\u00e1l arra jutottak, hogy az 1790-es \u00e9vsz\u00e1m felt\u0171nik a Zwack hivatalos weboldalain is, valamint a v\u00e1llalati log\u00f3ban, a\u00a0 m\u00e1rkat\u00f6rt\u00e9netben pedig olyan fordulatok kapcsolj\u00e1k \u00f6ssze az Unicumot az \u00e9vsz\u00e1mmal, mint hogy \u201et\u00f6bb mint 230 \u00e9ve titok\u201d, illetve a csal\u00e1di legenda Dr. Zwackkal, II. J\u00f3zseffel \u00e9s az 1790-es k\u00f3stoltat\u00e1ssal. A t\u00e9v\u00e9rekl\u00e1mokban, sajt\u00f3hirdet\u00e9sekben, \u00f3ri\u00e1splak\u00e1tokon \u00e9s citylightokon az \u00e9vsz\u00e1m m\u00e1r kev\u00e9sb\u00e9 \u00f6n\u00e1ll\u00f3 \u00e1ll\u00edt\u00e1sk\u00e9nt, ink\u00e1bb a palack r\u00e9szek\u00e9nt jelent meg.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A HVG szerint a GVH v\u00e9g\u00fcl annyira jutott, hogy \u201eel\u0151fordulhat, hogy az Unicum 1790-ben a ma ismert form\u00e1j\u00e1ban nem l\u00e9tezett\u201d, de ez \u201enem is \u00e1llap\u00edthat\u00f3 meg teljes bizonyoss\u00e1ggal\u201d. A megt\u00e9veszt\u00e9s meg\u00e1llap\u00edt\u00e1s\u00e1hoz sz\u00fcks\u00e9ges elegend\u0151 bizony\u00edt\u00e9k hi\u00e1ny\u00e1ban a hivatal v\u00e9g\u00fcl megsz\u00fcntette az elj\u00e1r\u00e1st.<\/p>\n<\/blockquote>\n<p>Az \u00fcgy teljes h\u00e1ttere a <a href=\"https:\/\/hvg.hu\/360\/20260712_unicum-zwack-legenda-gvh-eljaras\">HVG360-on!<\/a><\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/uzlet\/ki-nem-talalnad-mi-miatt-nyomtak-fel-az-unicum-gyartojat\/\">Ki nem tal\u00e1ln\u00e1d, mi miatt nyomt\u00e1k fel az Unicum gy\u00e1rt\u00f3j\u00e1t<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-3456635043\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var 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id=\"friss-30265246\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Egy bejelent\u00e9s miatt a GVH megvizsg\u00e1lta az Unicum 1790-es eredetlegend\u00e1j\u00e1t, ez lett az \u00fcgy v\u00e9ge. Mi t\u00f6rt\u00e9nt? A HVG360 azt \u00edrja, hogy az Unicum legend\u00e1ja miatt kor\u00e1bban mag\u00e1nszem\u00e9ly fordult a Gazdas\u00e1gi Versenyhivatalhoz (GVH), mert panasza szerint a Zwack Unicum Nyrt. megt\u00e9veszt\u0151en haszn\u00e1lja az Unicum eredet\u00e9hez kapcsolt 1790-es \u00e9vsz\u00e1mot. A lap kereste a c\u00e9get, de m\u00e9g [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-168995","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/168995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=168995"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/168995\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=168995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=168995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=168995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}