{"id":169003,"date":"2026-07-13T07:14:29","date_gmt":"2026-07-13T07:14:29","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/a-barpulttol-a-nappaliig-uj-korszakot-nyitnak-az-rtd-koktelok\/friss-hirek\/"},"modified":"2026-07-13T07:14:29","modified_gmt":"2026-07-13T07:14:29","slug":"a-barpulttol-a-nappaliig-uj-korszakot-nyitnak-az-rtd-koktelok","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/a-barpulttol-a-nappaliig-uj-korszakot-nyitnak-az-rtd-koktelok\/uzlet\/","title":{"rendered":"A b\u00e1rpultt\u00f3l a nappaliig: \u00faj korszakot nyitnak az RTD-kokt\u00e9lok"},"content":{"rendered":"<p><strong>Egy palackozott kokt\u00e9l lehet pr\u00e9mium \u00e9lm\u00e9ny? N\u00e9h\u00e1ny \u00e9ve erre val\u00f3sz\u00edn\u0171leg sokan nemet mondtak volna. Az RTD, vagyis a fogyaszt\u00e1sra k\u00e9sz kokt\u00e9lok kateg\u00f3ri\u00e1ja azonban \u00e9ppen erre az ellentmond\u00e1sra \u00e9p\u00edt: a b\u00e1rban megszokott min\u0151s\u00e9get pr\u00f3b\u00e1lja \u00f6tv\u00f6zni az otthoni fogyaszt\u00e1s k\u00e9nyelm\u00e9vel.<\/strong><\/p><div id=\"friss-2552635937\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p>Nem v\u00e9letlen, hogy az RTD \u2013 ready to drink, azaz fogyaszt\u00e1sra k\u00e9sz kokt\u00e9lok \u2013 2025-ben is egyike maradt azon kev\u00e9s alkoholszegmenseknek, amelyek vil\u00e1gpiaci szinten n\u00f6vekedni tudtak. A kateg\u00f3ria m\u00f6g\u00f6tt egy \u00fajfajta fogyaszt\u00f3i ig\u00e9ny rajzol\u00f3dik ki, amelyben a k\u00e9nyelem m\u00e1r nem jelent automatikusan kompromisszumot a min\u0151s\u00e9g rov\u00e1s\u00e1ra. A hazai piacon ez a megk\u00f6zel\u00edt\u00e9s m\u00e9g \u00fajszer\u0171nek sz\u00e1m\u00edt, az RTD sokak fej\u00e9ben tov\u00e1bbra is a r\u00e9gi, dobozos, \u00f6sszepancsolt, kokt\u00e9lnak csak messzir\u0151l nevezhet\u0151 italokkal azonos, pedig a pr\u00e9mium kateg\u00f3ria eg\u00e9szen m\u00e1s technol\u00f3gi\u00e1t \u00e9s szeml\u00e9letet jelent. Itt nem arom\u00e1kb\u00f3l \u00e9s finomszeszb\u0151l \u00f6sszerakott t\u00f6megterm\u00e9kr\u0151l van sz\u00f3, hanem olyan italr\u00f3l, amely val\u00f3di kokt\u00e9lrecept\u00far\u00e1b\u00f3l indul ki, \u00e9s bartenderek szakmai munk\u00e1j\u00e1t viszi tov\u00e1bb a palackba z\u00e1rva.<\/p>\n<h3 class=\"wp-block-heading\"><a><\/a>ShowRum: a gy\u00fajt\u00f3pont<\/h3>\n<p>A hazai RTD-kokt\u00e9l t\u00f6rt\u00e9nete a budapesti ShowRum B\u00e1rb\u00f3l indult, amely a csapat els\u0151 k\u00f6z\u00f6s v\u00e1llalkoz\u00e1sa volt, \u00e9s m\u00e1ig a m\u00e1rka szellemi b\u00e1zis\u00e1nak tekinthet\u0151. A h\u00e1rom alap\u00edt\u00f3-tulajdonos gyerekkora \u00f3ta ismeri egym\u00e1st: R\u00f3th Egon \u00e9s Spalek Andr\u00e1s \u00e1ltal\u00e1nos iskol\u00e1ban lettek bar\u00e1tok, Domonkos \u00c1gi pedig a gimn\u00e1ziumi \u00e9vek alatt csatlakozott a t\u00e1rsas\u00e1ghoz. A k\u00f6z\u00f6s m\u00falt emberi \u00e9s \u00fczleti \u00e9rtelemben is er\u0151s alapot jelent sz\u00e1mukra.<\/p>\n<p>A ShowRum 2022 m\u00e1jus\u00e1ban ny\u00edlt meg, az elm\u00falt 4 \u00e9vben pedig meghat\u00e1roz\u00f3 szerepl\u0151 lett a budapesti kokt\u00e9lb\u00e1rok mez\u0151ny\u00e9ben. Az indul\u00e1s ut\u00e1n a vend\u00e9gek visszajelz\u00e9seib\u0151l hamar kider\u00fclt, hogy az emberek az otthoni, bar\u00e1ti vend\u00e9gl\u00e1t\u00e1s sor\u00e1n is ig\u00e9nylik a b\u00e1rban megszokott pr\u00e9mium min\u0151s\u00e9get, de \u00e9rthet\u0151 m\u00f3don nem akarnak bajl\u00f3dni a bonyolult recept\u00far\u00e1kkal. \u00cdgy j\u00f6tt a k\u00e9pbe az RTD, a fogyaszt\u00e1sra k\u00e9sz italok kateg\u00f3ri\u00e1ja, amelyen bel\u00fcl olyan kokt\u00e9lok ker\u00fclhetnek a poharunkba otthon is, mintha azokat a bartender keverte volna a b\u00e1rban.<\/p>\n<h3 class=\"wp-block-heading\"><a><\/a>Tudatosabb alkoholfogyaszt\u00e1s<\/h3>\n<p>A Z gener\u00e1ci\u00f3val kapcsolatban a csapat egyik legfontosabb felismer\u00e9se, hogy a fiatalok alkoholhoz f\u0171z\u0151d\u0151 viszonya \u00e1talakult: m\u00e1ra h\u00e1tt\u00e9rbe szorult az \u00e9rtelmetlen t\u00falfogyaszt\u00e1s, a \u201evedel\u00e9s\u201d, \u00e9s el\u0151t\u00e9rbe ker\u00fclt a tudatosabb v\u00e1laszt\u00e1s. A hangs\u00faly n\u00e1luk nem azon van, hogy min\u00e9l kevesebb p\u00e9nzb\u0151l min\u00e9l t\u00f6bb alkoholt vegyenek, ink\u00e1bb azon, hogy a rendelkez\u00e9sre \u00e1ll\u00f3 \u00f6sszegb\u0151l a lehet\u0151 legjobb min\u0151s\u00e9get kapj\u00e1k.<\/p>\n<p>Ez a hozz\u00e1\u00e1ll\u00e1s a b\u00e1rok piac\u00e1n \u00e9s az otthoni fogyaszt\u00e1sban is egyar\u00e1nt \u00e9rz\u00e9kelhet\u0151: m\u00edg a whisky, a vodka, a gin \u00e9s a tequila fogyaszt\u00e1sa visszaesett, addig az RTD szegmens n\u00f6vekedni tudott. A fiatalok nem egyszer\u0171en kevesebb alkoholt isznak, hanem m\u00e1sk\u00e9pp d\u00f6ntenek. A ShowRum \u00e9s a m\u00f6g\u00f6tte \u00e1ll\u00f3 csapat ebben a v\u00e1lt\u00e1sban l\u00e1tott lehet\u0151s\u00e9get: a hangs\u00faly \u00e1ttev\u0151d\u00f6tt a t\u00f6megfogyaszt\u00e1sr\u00f3l a tudatosabb italv\u00e1laszt\u00e1sra.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" data-id=\"786044\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/07\/DSC_6563-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZyJ9\" alt=\"\" class=\"wp-image-786044\" \/><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" data-id=\"786045\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/07\/DSC_6592-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZyJ9\" alt=\"\" class=\"wp-image-786045\" \/><\/div>\n<\/figure>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" data-id=\"786043\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/07\/DSC_6569-scaled.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZyJ9\" alt=\"\" class=\"wp-image-786043\" \/><\/div>\n<\/figure>\n<\/figure>\n<h3 class=\"wp-block-heading\"><a><\/a>Min\u0151s\u00e9g a palackban<\/h3>\n<p>A pr\u00e9mium RTD egyik legfontosabb \u00fczenete, hogy a k\u00f6nnyen el\u00e9rhet\u0151 forma nem jelent kompromisszumot a tartalomban, a fogyaszt\u00f3 hiteles kokt\u00e9l\u00e9lm\u00e9nyt kap: \u201eEzek val\u00f3di, rendes kokt\u00e9lok, nem csak vodka meg valami \u00edzes\u00edt\u0151anyag \u00f6sszekeverve\u201d \u2013 sz\u00f6gezi le a csapat, kiemelve, hogy \u0151k kiz\u00e1r\u00f3lag val\u00f3di ginnel, tequil\u00e1val \u00e9s vodk\u00e1val dolgoznak az olcs\u00f3 finomszesz helyett. Egy adag kokt\u00e9l \u00e1ra \u00edgy is k\u00e9tezer forint alatt marad, vagyis senkinek nem kell s\u00falyos t\u00edzezreket k\u00f6ltenie k\u00fcl\u00f6nf\u00e9le literes kiszerel\u00e9s\u0171 p\u00e1rlatokra ahhoz, hogy egy laza p\u00e9ntek este t\u00f6k\u00e9letes Negronit szolg\u00e1ljon fel a bar\u00e1tainak.<\/p>\n<p>A csomagol\u00e1s letisztult, pr\u00e9mium megjelen\u00e9st kapott, amely \u00f6nmag\u00e1ban is polcra k\u00edv\u00e1nkozik, a term\u00e9kek alkoholtartalma pedig 20 sz\u00e1zal\u00e9k alatt marad, vagyis a borokhoz hasonl\u00f3 hat\u00e1st k\u00e9pviselnek, ami j\u00f3l \u00e1rnyalja a sokakban \u00e9l\u0151, t\u00fal er\u0151s kokt\u00e9lokr\u00f3l alkotott k\u00e9pet. Az RTD-kokt\u00e9l egy \u00faj kateg\u00f3ri\u00e1t jelent, amely a b\u00e1rkult\u00fara, az otthoni vend\u00e9gl\u00e1t\u00e1s \u00e9s a min\u0151s\u00e9gi v\u00e1laszt\u00e1s k\u00f6z\u00f6tt teremt kapcsolatot, \u00e9ppen ez\u00e9rt v\u00e1lhat egyre meghat\u00e1roz\u00f3bb\u00e1 a k\u00f6vetkez\u0151 \u00e9vekben a magyar piacon is.<\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/forbes.hu\/tamogatoi-tartalom\/a-barpulttol-a-nappaliig-uj-korszakot-nyitnak-az-rtd-koktelok\/\">A b\u00e1rpultt\u00f3l a nappaliig: \u00faj korszakot nyitnak az RTD-kokt\u00e9lok<\/a> appeared first on <a href=\"https:\/\/forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-3234470327\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var 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id=\"friss-1829734904\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Egy palackozott kokt\u00e9l lehet pr\u00e9mium \u00e9lm\u00e9ny? N\u00e9h\u00e1ny \u00e9ve erre val\u00f3sz\u00edn\u0171leg sokan nemet mondtak volna. Az RTD, vagyis a fogyaszt\u00e1sra k\u00e9sz kokt\u00e9lok kateg\u00f3ri\u00e1ja azonban \u00e9ppen erre az ellentmond\u00e1sra \u00e9p\u00edt: a b\u00e1rban megszokott min\u0151s\u00e9get pr\u00f3b\u00e1lja \u00f6tv\u00f6zni az otthoni fogyaszt\u00e1s k\u00e9nyelm\u00e9vel. Nem v\u00e9letlen, hogy az RTD \u2013 ready to drink, azaz fogyaszt\u00e1sra k\u00e9sz kokt\u00e9lok \u2013 2025-ben is egyike [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-169003","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/169003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=169003"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/169003\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=169003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=169003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=169003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}