{"id":170548,"date":"2026-08-18T19:41:03","date_gmt":"2026-08-18T19:41:03","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/eladtak-a-cserpest\/friss-hirek\/"},"modified":"2026-08-18T19:41:03","modified_gmt":"2026-08-18T19:41:03","slug":"eladtak-a-cserpest","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/eladtak-a-cserpest\/uzlet\/","title":{"rendered":"Eladt\u00e1k a Cserpest"},"content":{"rendered":"<p><strong>Cserpes Istv\u00e1n eladta a sajtm\u0171hely\u00e9t egy magyar csal\u00e1di c\u00e9gnek. <\/strong><\/p><div id=\"friss-1025233741\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> Eladta a Cserpest az alap\u00edt\u00f3 Cserpes Istv\u00e1n, a vev\u0151 a sajtgy\u00e1rt\u00e1ssal foglalkoz\u00f3 mosonmagyar\u00f3v\u00e1ri Profood Flexum Kft. <\/p>\n<p><strong>Mit lehet tudni a vev\u0151r\u0151l? <\/strong>A csal\u00e1di c\u00e9g a h\u00fas- \u00e9s vend\u00e9gl\u00e1t\u00f3iparnak sz\u00e1ll\u00edtott \u00f6mlesztett sajtot, majd folyamatosan b\u0151v\u00edtette saj\u00e1t portf\u00f3li\u00f3j\u00e1t. Nem ez az els\u0151 felv\u00e1s\u00e1rl\u00e1suk, 2017-ben a\u00a0Dunakiliti \u00adAgr\u00e1r Zrt.-t szerezt\u00e9k meg, ahol sz\u00e1nt\u00f3f\u00f6ldi n\u00f6v\u00e9nytermeszt\u00e9ssel \u00e9s tejel\u0151 szarvas\u00admarha-tart\u00e1ssal foglalkoznak. A c\u00e9l k\u00edv\u00fclr\u0151l is egy\u00e9rtelm\u0171: legyen egy k\u00e9zben a n\u00f6v\u00e9nytermeszt\u00e9st\u0151l a sajtgy\u00e1rt\u00e1sig a teljes vertikum. A t\u00e1rsas\u00e1g tulajdonosa Domokosn\u00e9 Nagy Edit \u00e9s Domokos Zsolt. <\/p>\n<p><strong>Mi lesz most? <\/strong>A meg\u00e1llapod\u00e1s \u00e9rtelm\u00e9ben a Cserpes m\u00e1rkan\u00e9v v\u00e1ltozatlan form\u00e1ban megmarad, ahogy a j\u00f3l ismert term\u00e9kek, recept\u00far\u00e1k, a munkat\u00e1rsak \u00e9s az \u00fczleth\u00e1l\u00f3zat is a v\u00e1llalat m\u0171k\u00f6d\u00e9s\u00e9nek meghat\u00e1roz\u00f3 r\u00e9sz\u00e9t k\u00e9pezik. <\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A c\u00e9l egy sikeres magyar m\u00e1rka meg\u0151rz\u00e9se, tov\u00e1bbfejleszt\u00e9se \u00e9s meger\u0151s\u00edt\u00e9se.<\/p>\n<\/blockquote>\n<p>A tulajdonosv\u00e1lt\u00e1st k\u00f6vet\u0151en Cserpes Istv\u00e1n alap\u00edt\u00f3 tan\u00e1csad\u00f3k\u00e9nt tov\u00e1bbra is akt\u00edv szerepet v\u00e1llal a m\u00e1rka j\u00f6v\u0151j\u00e9nek alak\u00edt\u00e1s\u00e1ban, biztos\u00edtva ezzel azokat a szakmai \u00e9s \u00e9rt\u00e9kalap\u00fa folytonoss\u00e1gokat, amelyek a Cserpes m\u00e1rka identit\u00e1s\u00e1nak meghat\u00e1roz\u00f3 elemei. <\/p>\n<figure class=\"wp-block-image size-full\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" width=\"1000\" height=\"667\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2025\/06\/Cserpes_Forbes_RD_20250528_006.jpg\" alt=\"\" class=\"wp-image-675225\" \/>\n<div class=\"photo-credit\">\n            <img decoding=\"async\" loading=\"lazy\" class=\"photo-credit__icon\" src=\"https:\/\/www.forbes.hu\/wp-content\/themes\/frontend\/atoms\/photo-credit\/icon-info.svg\" alt=\"info\" \/><br \/>\n            <span class=\"photo-credit__label\">Fot\u00f3: R\u00e1nki D\u00e1niel<\/span>\n        <\/div>\n<\/div>\n<\/figure>\n<p>A Cserpes m\u00e1rka j\u00f6v\u0151je a Domokos csal\u00e1d sz\u00e1m\u00e1ra szem\u00e9lyes \u00fcgy is <strong>\u2013<\/strong> jelezt\u00e9k a vev\u0151k a Forbes.hu-nak. Domokos Zsolt \u00e9s feles\u00e9ge, Edit sz\u00e1m\u00e1ra k\u00fcl\u00f6n\u00f6sen fontos, hogy a Cserpes tov\u00e1bbra is meg\u0151rizze azokat az \u00e9rt\u00e9keket, amelyek \u00e9vtizedek alatt a m\u00e1rka v\u00e9djegy\u00e9v\u00e9 v\u00e1ltak. Edit t\u0151sgy\u00f6keres kapuv\u00e1rik\u00e9nt szem\u00e9lyes k\u00f6t\u0151d\u00e9st is \u00e9rez a Sajtm\u0171helyhez \u00e9s a helyi k\u00f6z\u00f6ss\u00e9ghez. <\/p>\n<p>A Profood Plexum sz\u00e1m\u00e1ra az akviz\u00edci\u00f3 egyben fontos strat\u00e9giai l\u00e9p\u00e9s is: a Cserpes a m\u00e1r megl\u00e9v\u0151 Chepke m\u00e1rk\u00e1juk mell\u00e9 csatlakozik, ezzel b\u0151v\u00edti a v\u00e1llalat egym\u00e1st kieg\u00e9sz\u00edt\u0151 m\u00e1rkaportf\u00f3li\u00f3j\u00e1t, t\u00e1mogatja n\u00f6veked\u00e9si \u00e9s innov\u00e1ci\u00f3s c\u00e9ljait, \u00faj lehet\u0151s\u00e9geket nyit az exportpiacokon, mik\u00f6zben hozz\u00e1j\u00e1rul a magyar \u00e9lelmiszeripar versenyk\u00e9pess\u00e9g\u00e9nek er\u0151s\u00edt\u00e9s\u00e9hez.<\/p>\n<p>A Profood Plexum tavaly 7,4 milli\u00e1rdos forgalommal z\u00e1rt, ebb\u0151l 963,5 milli\u00f3 volt az export. Ad\u00f3zott eredm\u00e9ny\u00fck 264,7 milli\u00f3 volt, de a t\u00e1rsas\u00e1g 1,4 milli\u00e1rdos tartal\u00e9kkal is rendelkezett tavaly \u00e9v v\u00e9g\u00e9n. <\/p>\n<p><strong>El\u0151zm\u00e9nyek.<\/strong> Cserpes Istv\u00e1n 2023-ban besz\u00e9lt arr\u00f3l el\u0151sz\u00f6r a Forbesnak, hogy <a href=\"https:\/\/www.forbes.hu\/uzlet\/kiloves-cegeladas-cserpes-vodafone-orban-anita-mate-kriszta\/\">kisz\u00e1ll a c\u00e9g\u00e9b\u0151l<\/a>, akkor benne voltak egy elad\u00e1si folyamatban, ami k\u00e9s\u0151bb elakadt, Cserpes <a href=\"https:\/\/www.forbes.hu\/uzlet\/megsem-adjak-el-a-nepszeru-magyar-csaladi-ceget\/\">meggondolta mag\u00e1t<\/a>. Ez az id\u0151szak lelkileg is megterhelte, v\u00e9g\u00fcl megl\u00e9pte azt a szerkezeti \u00e1talak\u00edt\u00e1st, amit<a href=\"https:\/\/www.forbes.hu\/uzlet\/sserpes-istvan-sajtmuhely-jovo-bejelentes-magazin\/\"> saj\u00e1t bevall\u00e1sa szerint is <\/a>kor\u00e1bban kellett volna. <\/p>\n<p>Ha lett is volna r\u00e1 komoly sz\u00e1nd\u00e9k, k\u00f6zben a k\u00fcls\u0151 k\u00f6rnyezet sem alakult j\u00f3l egy esetleg exithez: az el\u0151z\u0151 korm\u00e1ny nem n\u00e9zte j\u00f3 szemmel, ha k\u00fclf\u00f6ldi tulajdonosok sz\u00e1llnak be magyar c\u00e9gekbe, az <a href=\"https:\/\/www.forbes.hu\/uzlet\/alfoldi-tej-kormany-vetel-eladas\/\">Alf\u00f6ldi Tej eset\u00e9ben<\/a> jogszab\u00e1llyal akad\u00e1lyozt\u00e1k meg ezt annak \u00e1r\u00e1n is, hogy az eg\u00e9sz c\u00e9gv\u00e1s\u00e1rl\u00e1si piacot hazav\u00e1gt\u00e1k. <\/p>\n<p>Az 1992-ben alap\u00edtott Cserpes Sajtm\u0171hely Kft. az elm\u00falt n\u00e9gy \u00e9vben lassan, de biztosan n\u00f6vekedett \u00e9s v\u00e9gig profit\u00e1bilis tudott maradni, tavalyi \u00fczleti \u00e9v\u00e9t 5 milli\u00e1rdos forgalom mellett \u00e9s 367 milli\u00f3s ad\u00f3zott eredm\u00e9nnyel z\u00e1rta. <\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/www.forbes.hu\/uzlet\/eladtak-a-cserpest\/\">Eladt\u00e1k a Cserpest<\/a> appeared first on <a href=\"https:\/\/www.forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-121216848\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var 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c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var 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id=\"friss-1063879618\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Cserpes Istv\u00e1n eladta a sajtm\u0171hely\u00e9t egy magyar csal\u00e1di c\u00e9gnek. Mi t\u00f6rt\u00e9nt? Eladta a Cserpest az alap\u00edt\u00f3 Cserpes Istv\u00e1n, a vev\u0151 a sajtgy\u00e1rt\u00e1ssal foglalkoz\u00f3 mosonmagyar\u00f3v\u00e1ri Profood Flexum Kft. Mit lehet tudni a vev\u0151r\u0151l? A csal\u00e1di c\u00e9g a h\u00fas- \u00e9s vend\u00e9gl\u00e1t\u00f3iparnak sz\u00e1ll\u00edtott \u00f6mlesztett sajtot, majd folyamatosan b\u0151v\u00edtette saj\u00e1t portf\u00f3li\u00f3j\u00e1t. Nem ez az els\u0151 felv\u00e1s\u00e1rl\u00e1suk, 2017-ben a\u00a0Dunakiliti \u00adAgr\u00e1r [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-170548","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/170548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=170548"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/170548\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=170548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=170548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=170548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}