{"id":170786,"date":"2026-08-26T06:49:18","date_gmt":"2026-08-26T06:49:18","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/a-par-ezer-forintos-beleposzinttol-a-tobb-szazezres-keszletekig-szinte-mindenkire-celoznak-igy-dontott-ujabb-rekordot-a-vilag-egyik-legnagyobb-jatekgyartoja\/friss-hirek\/"},"modified":"2026-08-26T06:49:18","modified_gmt":"2026-08-26T06:49:18","slug":"a-par-ezer-forintos-beleposzinttol-a-tobb-szazezres-keszletekig-szinte-mindenkire-celoznak-igy-dontott-ujabb-rekordot-a-vilag-egyik-legnagyobb-jatekgyartoja","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/a-par-ezer-forintos-beleposzinttol-a-tobb-szazezres-keszletekig-szinte-mindenkire-celoznak-igy-dontott-ujabb-rekordot-a-vilag-egyik-legnagyobb-jatekgyartoja\/uzlet\/","title":{"rendered":"A p\u00e1r ezer forintos bel\u00e9p\u0151szintt\u0151l a t\u00f6bb sz\u00e1zezres k\u00e9szletekig szinte mindenkire c\u00e9loznak: \u00edgy d\u00f6nt\u00f6tt \u00fajabb rekordot a vil\u00e1g egyik legnagyobb j\u00e1t\u00e9kgy\u00e1rt\u00f3ja"},"content":{"rendered":"<p><strong>A vir\u00e1gcsokrokt\u00f3l a pok\u00e9monokig, a Forma\u20131-t\u0151l a foci-vb-ig: a Lego tal\u00e1n m\u00e9g sosem c\u00e9lzott meg ennyire sz\u00e9les k\u00f6z\u00f6ns\u00e9get, mint most \u2013\u00a0a sz\u00e1mok pedig \u0151ket igazolj\u00e1k.<\/strong><\/p><div id=\"friss-808510429\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> 2025 els\u0151 f\u00e9l\u00e9v\u00e9hez k\u00e9pest 21 sz\u00e1zal\u00e9kkal (\u00e1lland\u00f3 \u00e1rfolyamon sz\u00e1m\u00edtva 26-tal), rekordnak sz\u00e1m\u00edt\u00f3 41,9 milli\u00e1rd d\u00e1n koron\u00e1ra n\u0151tt a Lego 2026. els\u0151 f\u00e9l\u00e9vi \u00e1rbev\u00e9tele, k\u00f6z\u00f6lte a c\u00e9gcsoport a Forbes.hu-val.<\/p>\n<div class=\"related-post-links\">\n<p>\t\t<span class=\"related-post-links__title minititle\">T\u00f6bb ebb\u0151l<\/span><\/p>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.forbes.hu\/uzlet\/luxusmarkak-a-temu-es-a-shein-koraban-a-parndorfi-outlet-vezerigazgatoja-elarulta-hany-magyar-jar-hozzajuk-akciokat-vadaszni\/\" class=\"related-post-links__link\">Luxusm\u00e1rk\u00e1k a Temu \u00e9s a Shein kor\u00e1ban: a parndorfi outlet vez\u00e9rigazgat\u00f3ja el\u00e1rulta, h\u00e1ny magyar j\u00e1r hozz\u00e1juk akci\u00f3kat vad\u00e1szni<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.forbes.hu\/uzlet\/lego-pokemon\/\" class=\"related-post-links__link\">30 \u00e9vet kellett r\u00e1 v\u00e1rni: \u00f6ssze\u00e1ll a Lego \u00e9s a Pok\u00e9mon, ezt kapod 260 ezer forint\u00e9rt<\/a>\n\t\t\t<\/div>\n<\/div>\n<p><strong>Mit jelent ez a gyakorlatban?<\/strong> K\u00f6zl\u00e9se szerint a Lego a n\u00f6vekv\u0151 glob\u00e1lis j\u00e1t\u00e9kpiacot meghalad\u00f3 \u00fctemben b\u0151v\u00fclt, \u00e9s n\u00f6velte piaci r\u00e9szesed\u00e9s\u00e9t. A m\u0171k\u00f6d\u00e9si eredm\u00e9ny 22 sz\u00e1zal\u00e9kkal (\u00e1lland\u00f3 \u00e1rfolyamon 29-cel), 10,9 milli\u00e1rd d\u00e1n koron\u00e1ra n\u0151tt, a nett\u00f3 nyeres\u00e9g 32 sz\u00e1zal\u00e9kkal (8,6 milli\u00e1rd d\u00e1n korona).<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eTerm\u00e9kportf\u00f3li\u00f3nk mindenki sz\u00e1m\u00e1ra k\u00edn\u00e1l valami izgalmasat, a kultur\u00e1lis szempontb\u00f3l relev\u00e1ns m\u00e1rka\u00e9lm\u00e9nyek pedig vil\u00e1gszerte tov\u00e1bbra is \u00f6szt\u00f6nzik a keresletet\u201d<\/p>\n<\/blockquote>\n<p>\u2013 mondta a k\u00f6zz\u00e9tett eredm\u00e9nyekr\u0151l Niels Christiansen, a Lego vez\u00e9rigazgat\u00f3ja. Christiansen a <a href=\"https:\/\/www.cnbc.com\/2026\/08\/25\/lego-first-half-2026-revenue.html\">CNBC-nek<\/a> arr\u00f3l is besz\u00e9lt, hogy a makrogazdas\u00e1gi bizonytalans\u00e1gok k\u00f6zepette is er\u0151s elad\u00e1sokat tapasztalnak az \u00e1rak mindk\u00e9t v\u00e9glet\u00e9ben.<\/p>\n<p><strong>Mi\u00e9rt fontos ez?<\/strong> B\u0151v\u00fcl\u0151 portf\u00f3li\u00f3j\u00e1val \u00e9s soksz\u00edn\u0171 \u00e1raz\u00e1s\u00e1val a Lego a fogyaszt\u00f3k sz\u00e9lesebb r\u00e9teg\u00e9t igyekszik megsz\u00f3l\u00edtani, nemt\u0151l \u00e9s kort\u00f3l f\u00fcggetlen\u00fcl.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eA gyerekek k\u00f6r\u00e9ben is gyorsan n\u00f6veksz\u00fcnk, ahogyan a feln\u0151ttek k\u00f6r\u00e9ben is \u2013 mondta Christiansen a CNBC-nek. \u2013 Az, hogy mindk\u00e9t csoportot k\u00e9zben tudjuk tartani, \u00e9s a fogyaszt\u00f3k teljes univerzum\u00e1t le tudjuk fedni ahelyett, hogy csak egyetlen szegmensre korl\u00e1toz\u00f3dn\u00e1nk, \u00fagy gondolom, szint\u00e9n kulcsfontoss\u00e1g\u00fa.\u201d<\/p>\n<\/blockquote>\n<p><strong>Kontextus.<\/strong> 2026 els\u0151 f\u00e9l\u00e9v\u00e9ben a csoport t\u00f6bb mint 330 \u00faj term\u00e9ket dobott piacra. A m\u00e1rk\u00e1t saj\u00e1t fejleszt\u00e9s\u0171 \u00e9s licencelt t\u00e9m\u00e1k egyar\u00e1nt er\u0151s\u00edtett\u00e9k, a Lego-vir\u00e1gcsokrokt\u00f3l a pok\u00e9monokig, vagy ak\u00e1r a Forma-1-gyel vagy a foci-vb-vel kapcsolatos k\u00e9szletek. A c\u00e9g \u00faj m\u00e1rkaboltokat is nyitott, \u00fczleteinek sz\u00e1ma vil\u00e1gszerte 1106-ra n\u0151tt.\u00a0J\u00faniusban sz\u00e9khely\u00fck\u00f6n, Billundban nyitott\u00e1k meg az els\u0151, kifejezetten a gy\u00e1rt\u00e1si innov\u00e1ci\u00f3t c\u00e9lz\u00f3 glob\u00e1lis k\u00f6zpontjukat, a m\u00e1r megl\u00e9v\u0151 gy\u00e1r mell\u00e9. Folytat\u00f3dott az \u00faj virginiai gy\u00e1r \u00e9s region\u00e1lis eloszt\u00f3k\u00f6zpont \u00e9p\u00edt\u00e9se is az Egyes\u00fclt \u00c1llamokban, v\u00e1rhat\u00f3an 2027-ben nyitj\u00e1k meg mindk\u00e9t l\u00e9tes\u00edtm\u00e9nyt.<\/p>\n<p><strong>Hogyan tov\u00e1bb?<\/strong> A c\u00e9g azt is k\u00f6z\u00f6lte, hogy 4,6 milli\u00e1rd d\u00e1n koron\u00e1ra n\u00f6velte azokat a beruh\u00e1z\u00e1sait, amelyek egy \u00faj gy\u00e1r fel\u00e9p\u00edt\u00e9s\u00e9t, valamint a megl\u00e9v\u0151 l\u00e9tes\u00edtm\u00e9nyei b\u0151v\u00edt\u00e9s\u00e9t \u00e9s korszer\u0171s\u00edt\u00e9s\u00e9t szolg\u00e1lj\u00e1k \u2013 2025 els\u0151 f\u00e9l\u00e9v\u00e9ben ez az \u00f6sszeg m\u00e9g 4,2 milli\u00e1rd d\u00e1n korona volt.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Emellett 1,9 milli\u00e1rd d\u00e1n korona \u00e9rt\u00e9kben 29 Lego \u00e9s Legoland Discovery Centre parkot v\u00e1s\u00e1roltak fel a Merlin Entertainments v\u00e1llalatt\u00f3l \u2013 ezek a l\u00e1togat\u00f3k\u00f6zpontok \u00e9vente mintegy \u00f6tmilli\u00f3 l\u00e1togat\u00f3t vonzanak.<\/p>\n<\/blockquote>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/www.forbes.hu\/uzlet\/a-par-ezer-forintos-beleposzinttol-a-tobb-szazezres-keszletekig-mindenkire-celoznak-igy-dontott-ujabb-rekordot-a-vilag-egyik-legnagyobb-jatekgyartoja\/\">A p\u00e1r ezer forintos bel\u00e9p\u0151szintt\u0151l a t\u00f6bb sz\u00e1zezres k\u00e9szletekig szinte mindenkire c\u00e9loznak: \u00edgy d\u00f6nt\u00f6tt \u00fajabb rekordot a vil\u00e1g egyik legnagyobb j\u00e1t\u00e9kgy\u00e1rt\u00f3ja<\/a> appeared first on <a href=\"https:\/\/www.forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-535547582\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var 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id=\"friss-410089523\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>A vir\u00e1gcsokrokt\u00f3l a pok\u00e9monokig, a Forma\u20131-t\u0151l a foci-vb-ig: a Lego tal\u00e1n m\u00e9g sosem c\u00e9lzott meg ennyire sz\u00e9les k\u00f6z\u00f6ns\u00e9get, mint most \u2013\u00a0a sz\u00e1mok pedig \u0151ket igazolj\u00e1k. Mi t\u00f6rt\u00e9nt? 2025 els\u0151 f\u00e9l\u00e9v\u00e9hez k\u00e9pest 21 sz\u00e1zal\u00e9kkal (\u00e1lland\u00f3 \u00e1rfolyamon sz\u00e1m\u00edtva 26-tal), rekordnak sz\u00e1m\u00edt\u00f3 41,9 milli\u00e1rd d\u00e1n koron\u00e1ra n\u0151tt a Lego 2026. els\u0151 f\u00e9l\u00e9vi \u00e1rbev\u00e9tele, k\u00f6z\u00f6lte a c\u00e9gcsoport a Forbes.hu-val. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-170786","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/170786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=170786"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/170786\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=170786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=170786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=170786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}