{"id":171595,"date":"2026-09-14T17:00:34","date_gmt":"2026-09-14T17:00:34","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/mit-szolna-magyar-peter-enmarkajahoz-arisztotelesz\/friss-hirek\/"},"modified":"2026-09-14T17:00:34","modified_gmt":"2026-09-14T17:00:34","slug":"mit-szolna-magyar-peter-enmarkajahoz-arisztotelesz","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/mit-szolna-magyar-peter-enmarkajahoz-arisztotelesz\/uzlet\/","title":{"rendered":"Mit sz\u00f3lna Magyar P\u00e9ter \u00e9nm\u00e1rk\u00e1j\u00e1hoz Arisztotel\u00e9sz?"},"content":{"rendered":"<p><strong>Az \u00e9nm\u00e1rka kifejez\u00e9s, a self-branding fogalma katasztrof\u00e1lis \u00e1llapotban van. Sokan kimer\u00edtik a k\u00e9rd\u00e9sk\u00f6rt azzal, hogy LinkedIn poszt-tematik\u00e1ban gondolkodnak, m\u00edg a kor\u00e1bbi m\u00e9diaberendezked\u00e9shez szokott r\u00e9teg egy j\u00f3l szabott \u00f6lt\u00f6nyt\u0151l, d\u00edszzsebkend\u0151t\u0151l, ruh\u00e1t\u00f3l \u00e9s megnyer\u0151 \u00fczleti portr\u00e9t\u00f3l v\u00e1rja az eredetis\u00e9get. A cinikusok legyintenek, \u00e9s az eg\u00e9szet egyszer\u0171 marketingeszk\u00f6zk\u00e9nt azonos\u00edtj\u00e1k, ami felsz\u00ednes dolgokkal tereli el a figyelmet arr\u00f3l, hogy az illet\u0151nek nincs is val\u00f3di szakmai tud\u00e1sa. <\/strong><\/p><div id=\"friss-3860871320\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<figure class=\"wp-block-image size-large\">\n<div class=\"photo-credit-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn.forbes.hu\/uploads\/2026\/09\/metorika_header3.webp?r=eyJ3IjoxNTAwLCJxIjo5MCwicyI6ImpwZWcifQ=\" alt=\"\" class=\"wp-image-801497\" \/><\/div><figcaption class=\"wp-element-caption\"><strong>Sz\u0171cs Gergely, a Metorika Klub alap\u00edt\u00f3j<\/strong>a, r\u00e9tor.<\/figcaption><\/figure>\n<p>Ezzel szemben azok, akik kell\u0151 k\u00edv\u00e1ncsis\u00e1ggal elfogadj\u00e1k a reput\u00e1ci\u00f3 jelent\u0151s\u00e9g\u00e9t \u00e9s \u00e1ttekintik a karakter\u00e9p\u00edt\u00e9s evol\u00faci\u00f3s mozgat\u00f3rug\u00f3it, egy term\u00e9szetes emberi ig\u00e9nyt t\u00e1rnak fel, ami meghat\u00e1rozza mind a szakmai, mind a priv\u00e1t mindennapjainkat.<\/p>\n<p>Az embernek sz\u00fcks\u00e9ge van arra, hogy hasonl\u00f3 kultur\u00e1lis jegyekkel, szimbolikus kommunik\u00e1ci\u00f3val m\u0171k\u00f6d\u0151 t\u00e1rsakkal m\u0171k\u00f6dj\u00f6n egy\u00fctt. Biztons\u00e1g\u00e9rzetet, idegrendszeri megk\u00f6nnyebb\u00fcl\u00e9st biztos\u00edt, ha azt \u00e9rzem, hasonl\u00f3an olvas a m\u00e1sik a sorok k\u00f6z\u00f6tt. Arisztotel\u00e9sz a megb\u00edzhat\u00f3s\u00e1gb\u00f3l, hiteless\u00e9gb\u0151l retorikai k\u00e9rd\u00e9st csin\u00e1l. N\u00e1la az ETHOS fogalma, ami a kommunik\u00e1tor karakter\u00e9t vizsg\u00e1lja, 3 dolgot tekint \u00e1t:<br \/>\u2022 B\u00f6lcsess\u00e9g, mai \u00e9rtelemben vett szak\u00e9rtelem<br \/>\u2022 Erk\u00f6lcsis\u00e9g, mai \u00e9rtelemben vett t\u00e1rsadalmi felel\u0151ss\u00e9g<br \/>\u2022 J\u00f3indulat, ahogyan a k\u00f6z\u00f6ns\u00e9ggel b\u00e1nunk<\/p>\n<p>A mai hiperdiverz t\u00e1rsadalom \u00e9s v\u00e1llalati vil\u00e1g azonban nem \u00e9ri be ennyivel. L\u00e1tjuk az \u00fczleti folyamatokban, a szervezeti fejleszt\u00e9sekben, a Forbes esem\u00e9nyek kavalk\u00e1dj\u00e1ban, a konferenci\u00e1k vil\u00e1g\u00e1ban \u00e9s a klubok \u00e9let\u00e9ben is, hogy a hiteless\u00e9ghez hozz\u00e1tartoznak a kultur\u00e1lis jegyek. Ez sz\u00f3lhat designr\u00f3l. Ki mit visel, mit vezet, hogyan rendezi be a teret? Sz\u00f3lhat a t\u00e9m\u00e1r\u00f3l, tartalomr\u00f3l. Ki mir\u0151l besz\u00e9l, mit elemez? T\u00e1rsadalmi, vagy szakmai frusztr\u00e1ci\u00f3r\u00f3l. Ki min szeretne v\u00e1ltoztatni, ki hova szeretne minket eljuttatni? Vagy \u00e9ppen a szexualit\u00e1sr\u00f3l. Hogyan viselked\u00fcnk, mennyire vagyunk dekolt\u00e1ltak, k\u00f6zvetlenek? Helye van-e a fl\u00f6rtnek, a t\u00e1rsadalmi \u00fcgyeknek, a designer m\u00e1rk\u00e1nak, a val\u00f3di szak\u00e9rt\u0151i filozof\u00e1l\u00e1snak a mi kult\u00far\u00e1nkban, amit a karakter\u00fcnk \u00e9s a v\u00e1llalkoz\u00e1sunk folyamatosan ki\u00e9p\u00edt, \u00e9s ha igen, milyen \u00e1rnyalat \u00e9s mix kelti fel az \u00e9rdekl\u0151d\u00e9s\u00fcnket?<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Magyar P\u00e9ter ethosa nem mer\u00fcl ki abban, hogy v\u00e1laszt\u00e1st nyert a Fidesszel szemben. Val\u00f3di \u00e9nm\u00e1rk\u00e1j\u00e1t az a mintat\u00f6r\u00e9s adja, hogy a kor\u00e1bbi garnit\u00far\u00e1hoz k\u00e9pest besz\u00e9li az internet nyelv\u00e9t.<\/p>\n<\/blockquote>\n<p>A six-seven m\u00e9m \u00e9s az abszol\u00fat parlament f\u00e9le Martin Scorsese referencia relev\u00e1nss\u00e1 teszi azok szem\u00e9ben, akik a politikusokat egy kultur\u00e1lisan el\u00e9rhetetlen r\u00e9teggel azonos\u00edtj\u00e1k. Michael Jordan ethosa nem mer\u00fcl ki abban, hogy hatszoros bajnok a Chicago Bulls kos\u00e1rlabdacsapat\u00e1val. Val\u00f3di \u00e9nm\u00e1rk\u00e1j\u00e1t az a mintat\u00f6r\u00e9s adja, hogy szerepel Tapsi Hapsival a Space Jam c\u00edm\u0171 filmben, hogy saj\u00e1t cip\u0151m\u00e1rk\u00e1ja van, amit m\u00e9g az Apple CEO is el\u0151szeretettel hord sz\u00ednpadon, im\u00e1d szerencsej\u00e1t\u00e9kozni \u00e9s annak idej\u00e9n megszak\u00edtotta a karrierj\u00e9t az\u00e9rt, hogy kipr\u00f3b\u00e1lja a profi baseballt.<\/p>\n<p>Az ism\u00e9tl\u00e9s az \u00e9nm\u00e1rka anyja, tartja a r\u00e9gi mond\u00e1s, ha pedig szeretn\u00e9nk ETHOS-t \u00e9p\u00edteni, akkor \u00e1t kell l\u00e1tnunk az emberi term\u00e9szet alapvet\u00e9seit. Nem az\u00e9rt \u00e9p\u00edt\u00fcnk reput\u00e1ci\u00f3t \u00e9s identit\u00e1st, hogy ut\u00e1na m\u00e9g sikeresebbek legy\u00fcnk az \u00fczletben. Az\u00e9rt szeretn\u00e9nk sikeresek lenni az \u00fczletben, hogy k\u00e9nyelmesebben, fesztelenebb\u00fcl fejezhess\u00fck ki magunkat, a kult\u00far\u00e1nkat. Azt, amivel ismer\u0151sek vagyunk \u00e9s azt, amivel kil\u00f3gunk a sorb\u00f3l.<\/p>\n<p><strong>\/\/ Sz\u0171cs Gergely, a Metorika Klub alap\u00edt\u00f3j\u00e1nak v\u00e9lem\u00e9nycikke. \/\/<\/strong><\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/www.forbes.hu\/brand-club\/mit-szolna-magyar-peter-enmarkajahoz-arisztotelesz\/\">Mit sz\u00f3lna Magyar P\u00e9ter \u00e9nm\u00e1rk\u00e1j\u00e1hoz Arisztotel\u00e9sz?<\/a> appeared first on <a href=\"https:\/\/www.forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-4182207048\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var 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id=\"friss-1465855549\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>Az \u00e9nm\u00e1rka kifejez\u00e9s, a self-branding fogalma katasztrof\u00e1lis \u00e1llapotban van. Sokan kimer\u00edtik a k\u00e9rd\u00e9sk\u00f6rt azzal, hogy LinkedIn poszt-tematik\u00e1ban gondolkodnak, m\u00edg a kor\u00e1bbi m\u00e9diaberendezked\u00e9shez szokott r\u00e9teg egy j\u00f3l szabott \u00f6lt\u00f6nyt\u0151l, d\u00edszzsebkend\u0151t\u0151l, ruh\u00e1t\u00f3l \u00e9s megnyer\u0151 \u00fczleti portr\u00e9t\u00f3l v\u00e1rja az eredetis\u00e9get. A cinikusok legyintenek, \u00e9s az eg\u00e9szet egyszer\u0171 marketingeszk\u00f6zk\u00e9nt azonos\u00edtj\u00e1k, ami felsz\u00ednes dolgokkal tereli el a figyelmet arr\u00f3l, hogy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-171595","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/171595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=171595"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/171595\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=171595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=171595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=171595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}