{"id":171991,"date":"2026-09-23T09:19:04","date_gmt":"2026-09-23T09:19:04","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/fontos-partnert-veszitett-a-zwack-unicum-a-profitot-is-megutheti-a-dontes\/friss-hirek\/"},"modified":"2026-09-23T09:19:04","modified_gmt":"2026-09-23T09:19:04","slug":"fontos-partnert-veszitett-a-zwack-unicum-a-profitot-is-megutheti-a-dontes","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/fontos-partnert-veszitett-a-zwack-unicum-a-profitot-is-megutheti-a-dontes\/uzlet\/","title":{"rendered":"Fontos partnert vesz\u00edtett a Zwack Unicum, a profitot is meg\u00fctheti a d\u00f6nt\u00e9s"},"content":{"rendered":"<p><strong>A friss d\u00f6nt\u00e9snek a foly\u00f3, 2027. m\u00e1rcius 31-\u00e9n z\u00e1rul\u00f3 \u00fczleti \u00e9v eredm\u00e9ny\u00e9re nem lesz \u00e9rdemi hat\u00e1sa, a k\u00e9s\u0151bbi hat\u00e1sok tomp\u00edt\u00e1s\u00e1n pedig m\u00e1r dolgoznak, k\u00f6z\u00f6lte a c\u00e9g.<\/strong><\/p><div id=\"friss-530967695\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt? <\/strong>Eddig a Zwack Unicum Nyrt. forgalmazta a Diageo pr\u00e9mium italgy\u00e1rt\u00f3 teljes portf\u00f3li\u00f3j\u00e1t (s\u00f6r-, \u00e9getett szeszesital- \u00e9s Ready-to-Drinkfogyaszt\u00e1sra k\u00e9sz alkoholos kokt\u00e9lok \u00e9s long drinkek) Magyarorsz\u00e1gon, a t\u00e9m\u00e1ban ki\u00edrt \u00faj, megh\u00edv\u00e1sos tenderen ugyanakkor nem \u0151k nyertek. Mindez a Zwack Unicum Nyrt. szerdai k\u00f6zlem\u00e9ny\u00e9b\u0151l der\u00fcl ki, amelyet <a href=\"https:\/\/bet.hu\/newkibdata\/129535917\/zwk260923er_01h.pdf\">a Budapesti \u00c9rt\u00e9kt\u0151zsde (B\u00c9T) honlapj\u00e1n<\/a> tettek k\u00f6zz\u00e9. <\/p>\n<p><strong>Kontextus.<\/strong> A Zwack Unicum Nyrt. 2026. j\u00falius 12-\u00e9n rendk\u00edv\u00fcli t\u00e1j\u00e9koztat\u00e1s keret\u00e9ben hozta nyilv\u00e1noss\u00e1gra, hogy megh\u00edv\u00e1st kapott a Diageo csoport teljes portf\u00f3li\u00f3j\u00e1nak hazai forgalmaz\u00e1s\u00e1ra. A Diageot\u00f3l kapott t\u00e1j\u00e9koztat\u00e1s szerint a tendert nem a Zwack Unicum Nyrt. nyerte, \u00edgy 2027. janu\u00e1r 1-t\u0151l nem a Zwack forgalmazza a Diageo m\u00e1rk\u00e1it. Ezek p\u00e9ld\u00e1ul a Johnny Walker, a Guiness, a Bailey\u2019s, a Smirnoff, vagy a Captain Morgan. <\/p>\n<p><strong>Mi k\u00f6vetkezik ebb\u0151l?<\/strong> K\u00f6zlem\u00e9ny\u00fck szerint a d\u00f6nt\u00e9snek a foly\u00f3 \u00fczleti \u00e9v \u2013 mely 2027.03.31-\u00e9n z\u00e1rul \u2013 eredm\u00e9ny\u00e9re nem lesz \u00e9rdemi hat\u00e1sa, hiszen az \u00fczleti \u00e9v els\u0151 9 h\u00f3napj\u00e1ban a t\u00e1rsas\u00e1g forgalmazza a term\u00e9keket, mely id\u0151szak mintegy 85%-os r\u00e9sz\u00e9t adja az \u00e9rintett portf\u00f3li\u00f3 teljes \u00e9ves \u00e1rbev\u00e9tel\u00e9nek.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00d6sszess\u00e9g\u00e9ben a Diageo portfoli\u00f3 a c\u00e9ges \u00e1rbev\u00e9telb\u0151l k\u00f6zel 20%-os s\u00fallyal b\u00edr. Ennek k\u00f6vetkezt\u00e9ben a 2027\/2028-as \u00fczleti \u00e9vt\u0151l a jelenlegi eredm\u00e9ny 15% k\u00f6r\u00fcli m\u00e9rt\u00e9kben cs\u00f6kkenhet a Diageo term\u00e9kei forgalmaz\u00e1s\u00e1nak megsz\u0171n\u00e9s\u00e9vel.<\/p>\n<\/blockquote>\n<p><strong>Mi j\u00f6n ezut\u00e1n? <\/strong>A Zwack azt \u00edrta, dolgoznak a kies\u0151 \u00e1rbev\u00e9tel p\u00f3tl\u00e1s\u00e1n. Vizsg\u00e1lja saj\u00e1t innov\u00e1ci\u00f3k \u00e9s tov\u00e1bbi nemzetk\u00f6zi m\u00e1rk\u00e1k forgalmaz\u00e1s\u00e1nak lehet\u0151s\u00e9g\u00e9t. Ezek \u00e9rdemben cs\u00f6kkenthetik, illetve ak\u00e1r teljes eg\u00e9sz\u00e9ben ellens\u00falyozhatj\u00e1k a fenti profitkies\u00e9st. <\/p>\n<p><strong>Ekkora volt a bev\u00e9tel.<\/strong> A Zwack Unicum Nyrt. el\u0151z\u0151, 2025. \u00e1prilis 1. \u00e9s 2026. m\u00e1rcius 31. k\u00f6z\u00f6tti \u00fczleti \u00e9v\u00e9t 24,43 milli\u00e1rd forintos \u00e1rbev\u00e9tellel z\u00e1rta, ami 1,6 sz\u00e1zal\u00e9kos n\u00f6veked\u00e9st jelentett a megel\u0151z\u0151 \u00fczleti \u00e9vhez k\u00e9pest, \u00e9s ad\u00f3zott eredm\u00e9ny\u00e9t is n\u00f6velni tudta: 6,4 sz\u00e1zal\u00e9kkal 3,18 milli\u00e1rd forintra.<\/p>\n<p><strong>\u00c1talakul a tulajdonosi k\u00f6r? <\/strong>A Diageo Csoportnak egy\u00e9bk\u00e9nt 100%-os le\u00e1nyv\u00e1llalat\u00e1n (Diageo Holdings Netherlands B.V.) kereszt\u00fcl 26 %-os r\u00e9szesed\u00e9se van a Zwack Unicum Nyrt.-ben. A Zwack eddig a Diageo szeszesital term\u00e9keinek kiz\u00e1r\u00f3lagos magyarorsz\u00e1gi forgalmaz\u00f3ja volt, tov\u00e1bb\u00e1 marketing szolg\u00e1ltat\u00e1st v\u00e9gzett a Diageo Csoport sz\u00e1m\u00e1ra. A Zwack kor\u00e1bban <a href=\"https:\/\/zwackunicum.hu\/wp-content\/uploads\/2026\/07\/zwk260712_er01h-2.pdf\">a tender kapcs\u00e1n azt \u00edrta, <\/a>hogy az eredm\u00e9ny hat\u00e1ssal lehet a t\u00e1rsas\u00e1g k\u00e9t f\u0151 r\u00e9szv\u00e9nyese, a Diageo-csoport \u00e9s a PZHG (ez a Peter Zwack &amp; Consorten Handels GmbH., amely 50 sz\u00e1zal\u00e9kos tulajdonosa a Zwacknak \u2013 <em>a szerk.)<\/em> k\u00f6z\u00f6tt l\u00e9trej\u00f6tt r\u00e9szv\u00e9nyesi meg\u00e1llapod\u00e1sra is. Arr\u00f3l, hogy a tender elvesz\u00edt\u00e9se milyen hat\u00e1sokkal j\u00e1r, megk\u00e9rdezt\u00fck a c\u00e9get, v\u00e1lasz eset\u00e9n friss\u00edtj\u00fck a cikk\u00fcnket. <\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/www.forbes.hu\/uzlet\/fontos-partnert-veszitett-a-zwack-unicum-a-profitot-is-megutheti-a-dontes\/\">Fontos partnert vesz\u00edtett a Zwack Unicum, a profitot is meg\u00fctheti a d\u00f6nt\u00e9s<\/a> appeared first on <a href=\"https:\/\/www.forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-3733121539\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var 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id=\"friss-4037979211\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>A friss d\u00f6nt\u00e9snek a foly\u00f3, 2027. m\u00e1rcius 31-\u00e9n z\u00e1rul\u00f3 \u00fczleti \u00e9v eredm\u00e9ny\u00e9re nem lesz \u00e9rdemi hat\u00e1sa, a k\u00e9s\u0151bbi hat\u00e1sok tomp\u00edt\u00e1s\u00e1n pedig m\u00e1r dolgoznak, k\u00f6z\u00f6lte a c\u00e9g. Mi t\u00f6rt\u00e9nt? Eddig a Zwack Unicum Nyrt. forgalmazta a Diageo pr\u00e9mium italgy\u00e1rt\u00f3 teljes portf\u00f3li\u00f3j\u00e1t (s\u00f6r-, \u00e9getett szeszesital- \u00e9s Ready-to-Drinkfogyaszt\u00e1sra k\u00e9sz alkoholos kokt\u00e9lok \u00e9s long drinkek) Magyarorsz\u00e1gon, a t\u00e9m\u00e1ban ki\u00edrt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-171991","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/171991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=171991"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/171991\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=171991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=171991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=171991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}