{"id":172633,"date":"2026-10-07T15:12:09","date_gmt":"2026-10-07T15:12:09","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/ki-nem-talalnad-hany-milliardnyi-veszteseget-produkalt-az-aldi-az-elmult-het-evben-a-lidl-tobb-mint-200-milliard-forintnyi-nyeresege-mellett\/friss-hirek\/"},"modified":"2026-10-07T15:12:09","modified_gmt":"2026-10-07T15:12:09","slug":"ki-nem-talalnad-hany-milliardnyi-veszteseget-produkalt-az-aldi-az-elmult-het-evben-a-lidl-tobb-mint-200-milliard-forintnyi-nyeresege-mellett","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/ki-nem-talalnad-hany-milliardnyi-veszteseget-produkalt-az-aldi-az-elmult-het-evben-a-lidl-tobb-mint-200-milliard-forintnyi-nyeresege-mellett\/uzlet\/","title":{"rendered":"Ki nem tal\u00e1ln\u00e1d, h\u00e1ny milli\u00e1rdnyi vesztes\u00e9get produk\u00e1lt az Aldi az elm\u00falt h\u00e9t \u00e9vben \u2013 a Lidl t\u00f6bb mint 200 milli\u00e1rd forintnyi nyeres\u00e9ge mellett"},"content":{"rendered":"<p><strong>A sz\u00e1mok maguk\u00e9rt besz\u00e9lnek: az Aldi nagy port kavart bejelent\u00e9se ut\u00e1n \u00edme, a h\u00e1rom nagy diszkontl\u00e1nc magyarorsz\u00e1gi teljes\u00edtm\u00e9nye.<\/strong><\/p><div id=\"friss-1799920231\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> A <a href=\"https:\/\/hvg.hu\/kkv\/20261007_aldi-lidl-penny-beszedes-az-eddigi-eredmeny\">HVG<\/a> megvizsg\u00e1lta a magyar piac h\u00e1rom nagy \u00e9lelmiszer-diszkontl\u00e1nc\u00e1nak, az Aldi, a Lidl \u00e9s a Penny \u00e1rbev\u00e9teli \u00e9s eredm\u00e9nyadatait 2019 \u00f3ta.<\/p>\n<p><strong>Mi\u00e9rt fontos ez?<\/strong> Az aprop\u00f3 term\u00e9szetesen az Aldi m\u00falt heti sajt\u00f3t\u00e1j\u00e9koztat\u00f3ja, ahol <a href=\"https:\/\/www.forbes.hu\/uzlet\/nem-talalod-a-megszokott-termekeket-kiderult-mi-tunt-el-az-aldibol-es-miert\/\">bejelentett\u00e9k<\/a>, hogy Magyarorsz\u00e1gon kem\u00e9nydiszkontos ir\u00e1nyba indulnak el, a kor\u00e1bbin\u00e1l sz\u0171kebb v\u00e1laszt\u00e9kkal, a lehet\u0151 legk\u00f6lts\u00e9ghat\u00e9konyabb m\u0171k\u00f6d\u00e9ssel. A bejelent\u00e9sek ut\u00e1n a Forbes f\u0151munkat\u00e1rsa, <a href=\"https:\/\/www.forbes.hu\/uzlet\/miert-van-tele-a-lidl-es-lett-tok-ures-az-aldi-acs-vilaga\/\">\u00c1cs G\u00e1bor is megosztotta elemz\u00e9s\u00e9t \u00e9s szem\u00e9lyes \u00e9lm\u00e9nyeit az Aldi elm\u00falt id\u0151szak\u00e1r\u00f3l.<\/a><\/p>\n<div class=\"related-post-links\">\n<p>\t\t<span class=\"related-post-links__title minititle\">Tov\u00e1bbiak ebb\u0151l<\/span><\/p>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.forbes.hu\/uzlet\/miert-van-tele-a-lidl-es-lett-tok-ures-az-aldi-acs-vilaga\/\" class=\"related-post-links__link\">Mi\u00e9rt van tele a Lidl, \u00e9s mi\u00e9rt \u00fcr\u00fclt ki az Aldi?<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.forbes.hu\/uzlet\/nem-talalod-a-megszokott-termekeket-kiderult-mi-tunt-el-az-aldibol-es-miert\/\" class=\"related-post-links__link\">Nem tal\u00e1lod a megszokott term\u00e9keket? Kider\u00fclt, mi t\u0171nt el az Aldib\u00f3l \u00e9s mi\u00e9rt<\/a>\n\t\t\t<\/div>\n<\/div>\n<p><strong>Mit jelent ez a gyakorlatban?<\/strong> A HVG \u00f6sszefoglalta: a Lidl \u00f6sszes\u00edtve majdnem 6900 milli\u00e1rd forint nett\u00f3 belf\u00f6ldi bev\u00e9telt \u00e9s 203,5 milli\u00e1rd forint nyeres\u00e9get \u00e9rt el 2019\u20132025 k\u00f6z\u00f6tt. Ugyanezen id\u0151 alatt a Penny \u00f6sszes\u00edtett belf\u00f6ldi nett\u00f3 \u00e1rbev\u00e9tele 2868,6 milli\u00e1rd, kumul\u00e1lt ad\u00f3zott eredm\u00e9nye pedig 21,3 milli\u00e1rd forint volt,<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>m\u00edg az Aldi 2812,3 milli\u00e1rd forint nett\u00f3 \u00f6sszbev\u00e9tele k\u00f6zel 13 milli\u00e1rd forintos \u00f6sszvesztes\u00e9ggel p\u00e1rosult.<\/p>\n<\/blockquote>\n<p>Ami a Lidlt illeti, 2019-r\u0151l 2025-re a l\u00e1nc belf\u00f6ldi nett\u00f3 \u00e1rbev\u00e9tele 551 milli\u00e1rdr\u00f3l 1483 milli\u00e1rd forintra n\u0151tt, m\u00edg a Penny\u00e9 269 milli\u00e1rdr\u00f3l 562 milli\u00e1rdra, az Aldi\u00e9 pedig 246 milli\u00e1rdr\u00f3l 533 milli\u00e1rd forintra. A Lidl ezen id\u0151 alatt minden \u00e9vben nyeres\u00e9ges maradt, a Penny 2022-ben \u00e9s 2025-ben vesztes\u00e9ggel z\u00e1rt, m\u00edg az Aldi az ut\u00f3bbi h\u00e1rom \u00e9vben m\u00e1r tart\u00f3san m\u00ednuszban volt.<\/p>\n<p><strong>Hogyan tov\u00e1bb?<\/strong> A HVG megvizsg\u00e1lta a boltonk\u00e9nti forgalmi teljes\u00edtm\u00e9nyt is (az \u00e9ves \u00fczletnyit\u00e1sokkal korrig\u00e1lva), vagyis hogy melyik l\u00e1ncn\u00e1l h\u00e1ny forint forgalom jutott egy-egy boltra. A Lidl el\u0151nye \u00e9s az Aldi megtorpan\u00e1sa ebben az \u00f6sszevet\u00e9sben is l\u00e1tv\u00e1nyos \u2013 r\u00e9szletek \u00e9s \u00e1br\u00e1k <a href=\"https:\/\/hvg.hu\/kkv\/20261007_aldi-lidl-penny-beszedes-az-eddigi-eredmeny\">az eredeti cikkben!<\/a><\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/www.forbes.hu\/uzlet\/ki-nem-talalnad-hany-milliard-forint-veszteseget-produkalt-az-aldi-az-elmult-het-evben-a-lidl-tobb-mint-200-milliard-forintnyi-nyeresege-mellett\/\">Ki nem tal\u00e1ln\u00e1d, h\u00e1ny milli\u00e1rdnyi vesztes\u00e9get produk\u00e1lt az Aldi az elm\u00falt h\u00e9t \u00e9vben \u2013 a Lidl t\u00f6bb mint 200 milli\u00e1rd forintnyi nyeres\u00e9ge mellett<\/a> appeared first on <a href=\"https:\/\/www.forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-1551780418\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function 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id=\"friss-2774722725\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>A sz\u00e1mok maguk\u00e9rt besz\u00e9lnek: az Aldi nagy port kavart bejelent\u00e9se ut\u00e1n \u00edme, a h\u00e1rom nagy diszkontl\u00e1nc magyarorsz\u00e1gi teljes\u00edtm\u00e9nye. Mi t\u00f6rt\u00e9nt? A HVG megvizsg\u00e1lta a magyar piac h\u00e1rom nagy \u00e9lelmiszer-diszkontl\u00e1nc\u00e1nak, az Aldi, a Lidl \u00e9s a Penny \u00e1rbev\u00e9teli \u00e9s eredm\u00e9nyadatait 2019 \u00f3ta. Mi\u00e9rt fontos ez? Az aprop\u00f3 term\u00e9szetesen az Aldi m\u00falt heti sajt\u00f3t\u00e1j\u00e9koztat\u00f3ja, ahol bejelentett\u00e9k, hogy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-172633","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/172633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=172633"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/172633\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=172633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=172633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=172633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}