{"id":172764,"date":"2026-10-10T07:51:02","date_gmt":"2026-10-10T07:51:02","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/a-kifli-vegleg-szakitott-balasyval-es-276-ezer-uj-haztartasba-kopogtatna-be\/friss-hirek\/"},"modified":"2026-10-10T07:51:02","modified_gmt":"2026-10-10T07:51:02","slug":"a-kifli-vegleg-szakitott-balasyval-es-276-ezer-uj-haztartasba-kopogtatna-be","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/a-kifli-vegleg-szakitott-balasyval-es-276-ezer-uj-haztartasba-kopogtatna-be\/uzlet\/","title":{"rendered":"A Kifli v\u00e9gleg szak\u00edtott Bal\u00e1syval \u00e9s 276 ezer \u00faj h\u00e1ztart\u00e1sba kopogtatna be\u00a0"},"content":{"rendered":"<p><strong>\u00d6t h\u00f3napot kellett v\u00e1rni, de hivatalosan is szak\u00edtott a Bal\u00e1sy Gyula-f\u00e9le Lounge csoporttal a legnagyobb online szupermarket. A Kifli.hu szerint az \u00fcgyn\u00f6ks\u00e9gv\u00e1lt\u00e1st nagyszab\u00e1s\u00fa kelet-magyarorsz\u00e1gi terjeszked\u00e9s\u00fckkel is \u00f6sszehangolt\u00e1k, a r\u00e9szletekr\u0151l a Forbes.hu-nak besz\u00e9ltek el\u0151sz\u00f6r.<\/strong><\/p><div id=\"friss-2272455471\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p class=\"has-drop-cap\">\u201eA Kifli Magyarorsz\u00e1gon olyan \u00fcgyn\u00f6ks\u00e9ggel folytatja PR- \u00e9s kommunik\u00e1ci\u00f3s munk\u00e1j\u00e1t, amely nem \u00e1ll semmilyen korm\u00e1nyzati vagy \u00e1llami tulajdonban\u201d \u2013 ezt m\u00e9g m\u00e1jus \u00f6t\u00f6dik\u00e9n <a href=\"https:\/\/www.forbes.hu\/uzlet\/nem-allami-tulajdonu-ugynokseggel-folytatjuk-ket-marka-is-elhagyja-balasy-gyula-allamnak-felajanlott-reklamcegeit\/\">nyilatkozta<\/a> a Kifli.hu a <a href=\"https:\/\/forbes.us14.list-manage.com\/subscribe?u=20fc2946df0b39d3d845208f3&amp;id=d70bf54d97\">Forbes e-kereskedelmi h\u00edrlevel\u00e9nek, a <em>Forbes Checkoutnak.<\/em><\/a><em> <\/em>Arr\u00f3l k\u00e9rdezt\u00fck akkor a magyar piac <a href=\"https:\/\/www.forbes.hu\/uzlet\/kifli-penzugyi-ev-2026-eredmenyek-auchan\/\">legnagyobb forgalm\u00fa online \u00e9lelmiszerboltj\u00e1t<\/a> \u2013 pontosabban els\u0151 k\u00f6rben az anyac\u00e9g, a Rohlik cseh alap\u00edt\u00f3j\u00e1t,\u00a0<a href=\"https:\/\/www.forbes.hu\/uzlet\/tomas-cupr-kifli-rohlik-csehorszag-online-szupermarket-interju\/\">Tom\u00e1\u0161 \u010cuprt<\/a> \u2013, hogy hogyan k\u00e9pzelik el a folytat\u00e1st akkori PR- \u00e9s kommunik\u00e1ci\u00f3s \u00fcgyn\u00f6ks\u00e9g\u00fckkel, a Lounge csoporttal.<\/p>\n<div class=\"related-post-links\">\n<p>\t\t<span class=\"related-post-links__title minititle\">Tov\u00e1bbiak ebb\u0151l<\/span><\/p>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.forbes.hu\/uzlet\/nem-allami-tulajdonu-ugynokseggel-folytatjuk-ket-marka-is-elhagyja-balasy-gyula-allamnak-felajanlott-reklamcegeit\/\" class=\"related-post-links__link\">\u201eNem \u00e1llami tulajdon\u00fa \u00fcgyn\u00f6ks\u00e9ggel folytatjuk.\u201d K\u00e9t m\u00e1rka is elhagyja Bal\u00e1sy Gyula \u00e1llamnak felaj\u00e1nlott rekl\u00e1mc\u00e9geit<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.forbes.hu\/milliardosok\/gazdaglista-2026-osztalekkiralyok-top-100-magyar-vagyon\/\" class=\"related-post-links__link\">110 milli\u00e1rdos osztal\u00e9kr\u00f3l d\u00f6nt\u00f6tt, Bal\u00e1syt is maga m\u00f6g\u00e9 utas\u00edtotta ez a selfmade szerepl\u0151 \u2013 \u0151k a Gazdaglista osztal\u00e9kkir\u00e1lyai<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.forbes.hu\/uzlet\/kifli-penzugyi-ev-2026-eredmenyek-auchan\/\" class=\"related-post-links__link\">M\u00e1r 70 milli\u00e1rd forint felett kifliz\u00fcnk: brut\u00e1lis eredm\u00e9nyekr\u0151l \u00e9s \u00e1lleejt\u0151s tervekr\u0151l sz\u00e1molt be az orsz\u00e1g m\u00e1sodik legnagyobb e-keresked\u0151je<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.forbes.hu\/uzlet\/szijj-laszlo-gazdaglista-otszazmilliard-forint\/\" class=\"related-post-links__link\">A NER \u00e9p\u00edt\u0151kock\u00e1ival jutott az 500 milli\u00e1rdosok klubj\u00e1ba Sz\u00edjj L\u00e1szl\u00f3, de a Tisza most visszavenn\u00e9 a darabokat<\/a>\n\t\t\t<\/div>\n<\/div>\n<p>A tulajdonos, Bal\u00e1sy Gyula omin\u00f3zus, s\u00edr\u00f3s, Vans-cip\u0151s interj\u00faja megjelen\u00e9s\u00e9nek m\u00e1snapj\u00e1n j\u00e1runk. A <a href=\"https:\/\/www.forbes.hu\/gazdaglista-2026\/\">Forbes Gazdaglist\u00e1n<\/a> is szerepl\u0151, NER-k\u00f6zeli milli\u00e1rdos a Kontroll st\u00fadi\u00f3j\u00e1ban, k\u00f6nnyeivel k\u00fcszk\u00f6dve jelentette be, hogy felaj\u00e1nlja fontosabb c\u00e9geit \u00e9s mag\u00e1nt\u0151kealapokban tartott milli\u00e1rdjait az \u00e1llamnak a Fidesz v\u00e1laszt\u00e1si veres\u00e9ge ut\u00e1n. \u010cupr bevallotta, t\u0151l\u00fcnk hallott el\u0151sz\u00f6r Bal\u00e1sy felaj\u00e1nl\u00e1s\u00e1r\u00f3l, ut\u00e1na kaptuk a Kiflit\u0151l a fenti v\u00e1laszt.<\/p>\n<p>Bal\u00e1sy \u00e9rdekelts\u00e9ge, a Lounge csoport t\u00edz \u00e9ven \u00e1t szinte monopolhelyzetben uralta az \u00e1llami kommunik\u00e1ci\u00f3 \u00e9s rendezv\u00e9nyszervez\u00e9s piac\u00e1t, a c\u00e9gcsoport <a href=\"https:\/\/www.forbes.hu\/uzlet\/annyi-arbevetellel-zarta-balasy-gyula-cegcsoportja-2025-ot-mint-25-piaci-alapon-mukodo-ceg-osszesen\/\">2025-ben akkora \u00e1rbev\u00e9telt \u00e9rt el,<\/a> mint 25 piaci alapon m\u0171k\u00f6d\u0151 v\u00e1llalat egy\u00fcttv\u00e9ve. B\u00e1r 2026-ban t\u00edzmilli\u00e1rd forinttal kevesebbre becs\u00fclt\u00fck Bal\u00e1sy vagyon\u00e1t, mint egy \u00e9vvel el\u0151tte, az\u00e9rt a <a href=\"https:\/\/www.forbes.hu\/lists\/gazdaglista-100-top-vagyon-2026\/balasy-gyula\/\">39. leggazdagabb magyarnak<\/a> \u00edgy sem lehetett oka panaszra (a 2026-os lista a legut\u00f3bbi lez\u00e1rt, teh\u00e1t a tavalyi \u00fczleti \u00e9vre vonatkoz\u00f3 besz\u00e1mol\u00f3kb\u00f3l dolgozik, <a href=\"https:\/\/www.forbes.hu\/gazdaglista-2026\/\">l\u00e1sd a m\u00f3dszertant).<\/a><\/p>\n<p>Persze, az\u00f3ta minden bizonnyal lenull\u00e1zta mag\u00e1t az \u00fcgyn\u00f6ks\u00e9gi piacon a k\u00e9k plak\u00e1tos milli\u00e1rdos \u2013 m\u00e9g ha a rendezv\u00e9nyszervez\u00e9sben m\u00e1ig megker\u00fclhetetlen a Visual Europe Group a benne lev\u0151, nem mindennapi \u00e9rt\u00e9k\u0171, m\u00e9ret\u0171 eszk\u00f6zparkja miatt. Mindenesetre Magyar P\u00e9ter minisztereln\u00f6k j\u00faniusban <a href=\"https:\/\/telex.hu\/belfold\/2026\/06\/11\/nem-veszik-at-balasy-cegeit\">jelentette be,<\/a> hogy nem \u00e9lnek Bal\u00e1sy felaj\u00e1nl\u00e1s\u00e1val, b\u00e1r a G7 szerint j\u00faliusban m\u00e9gis elindult a Lounge csoport\u00a0<a class=\"\" href=\"https:\/\/telex.hu\/g7\/vallalat\/2026\/07\/23\/balasy-gyula-allami-atvetel-atvilagitas-hatarido\">\u00e1tvil\u00e1g\u00edt\u00e1sa<\/a> \u2013 Magyar <a href=\"https:\/\/telex.hu\/belfold\/2026\/07\/23\/magyar-nincs-politikai-szandek-arra-hogy-atvegyuk-balasy-cegeit\">reakci\u00f3ja<\/a> az volt, hogy visszaszerezhet\u0151 k\u00f6zp\u00e9nzt keresnek ezekn\u00e9l a c\u00e9gekn\u00e9l.<\/p>\n<p>A minisztereln\u00f6k most p\u00e9nteken m\u00e1r <a href=\"https:\/\/www.facebook.com\/peter.magyar.102\/posts\/pfbid02sRSvK1YSYPY2anVbem57u3uqbc9WPAj7w9anSz8ZTPnEVZaeKct7ADADD7cybPel\">arr\u00f3l posztolt,<\/a> hogy \u201enincs alku az orb\u00e1ni oligarch\u00e1kkal\u201d, \u201enem lehet b\u00fcntetlens\u00e9get v\u00e1s\u00e1rolni bizonyos vagyonelemek visszaad\u00e1s\u00e1val\u201d \u2013 ami egyetlen opci\u00f3 \u00e9s b\u00edr\u00f3s\u00e1gon is enyh\u00edt\u0151 k\u00f6r\u00fclm\u00e9ny, az csak \u201ea teljes ellopott k\u00f6zvagyon visszajuttat\u00e1sa\u201d.<\/p>\n<h2 class=\"wp-block-heading\">Poszt-Bal\u00e1sy<\/h2>\n<p>Hogy maradt-e m\u00e9g piaci szerepl\u0151, aki ezek ut\u00e1n is Bal\u00e1sy\u00e9kkal int\u00e9zte a PR-j\u00e9t? Persze, p\u00e9ld\u00e1ul a Kifli, m\u00e1jusi v\u00e1laszuk ut\u00e1n m\u00e9g h\u00f3napokig \u00e9rkeztek a Lounge-t\u00f3l a Kifli sajt\u00f3k\u00f6zlem\u00e9nyei, megh\u00edv\u00f3i. Ami v\u00e1ltozott, hogy id\u0151k\u00f6zben elt\u0171nt a Bal\u00e1sy-c\u00e9g log\u00f3ja az e-mailek al\u00e1\u00edr\u00e1s\u00e1b\u00f3l, m\u00e1r csak a felad\u00f3 munkat\u00e1rsak dom\u00e9nj\u00e9b\u0151l (@lounge.hu) lehetett l\u00e1tni, hogy a k\u00f6zlem\u00e9nyeket m\u00e9g mindig melyik \u00fcgyn\u00f6ks\u00e9g k\u00fcldi ki a Kifli megb\u00edz\u00e1s\u00e1b\u00f3l.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Igen \u00e1m, de a napokban arra lett\u00fcnk figyelmesek, hogy okt\u00f3ber negyedike \u00f3ta \u00faj felad\u00f3 k\u00fcldi ki a Kifli sajt\u00f3k\u00f6zlem\u00e9nyeit. Vagyis a c\u00e9g v\u00e9g\u00fcl t\u00e9nyleg lev\u00e1ltotta Bal\u00e1sy\u00e9kat, \u00e9s \u00faj PR-\u00fcgyn\u00f6ks\u00e9ggel dolgozik.<\/p>\n<\/blockquote>\n<div class=\"highlighted-text\">\n<p>\t\t<span class=\"highlighted-text__title minititle\">Err\u0151l sz\u00f3l m\u00e9g a cikk<\/span><\/p>\n<div class=\"highlighted-text__content\">\n<ul>\n<li>A Kifli \u00faj PR-\u00fcgyn\u00f6ks\u00e9ge a Bal\u00e1sy-f\u00e9le Lounge ut\u00e1n<\/li>\n<li>\u00cdgy zajlott a tender a web\u00e1ruh\u00e1z \u00fcgyvezet\u0151je szerint<\/li>\n<li>Nagy bejelent\u00e9s: felk\u00e9sz\u00fcl Kelet-Magyarorsz\u00e1g!<\/li>\n<\/ul><\/div>\n<\/div>\n<div><\/div>\n<div class=\"premium-blocker premium-blocker--hu\" data-needed=\"web\" data-current=\"[&quot;free&quot;]\">\n<div data-needed=\"web\"><\/div>\n<\/div>\n<p>\t\t<!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/www.forbes.hu\/uzlet\/a-kifli-vegleg-szakitott-balasyval-es-276-ezer-uj-haztartasba-kopogtatna-be\/\">A Kifli v\u00e9gleg szak\u00edtott Bal\u00e1syval \u00e9s 276 ezer \u00faj h\u00e1ztart\u00e1sba kopogtatna be\u00a0<\/a> appeared first on <a href=\"https:\/\/www.forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-3883066984\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return 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id=\"friss-755159133\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00d6t h\u00f3napot kellett v\u00e1rni, de hivatalosan is szak\u00edtott a Bal\u00e1sy Gyula-f\u00e9le Lounge csoporttal a legnagyobb online szupermarket. 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