{"id":173440,"date":"2026-10-27T10:07:02","date_gmt":"2026-10-27T10:07:02","guid":{"rendered":"https:\/\/friss-hirek.hu\/index.php\/a-legjobb-akciok-miatt-buntette-meg-az-aldit-a-gvh-a-ceg-nem-hagyja-annyiban\/friss-hirek\/"},"modified":"2026-10-27T10:07:02","modified_gmt":"2026-10-27T10:07:02","slug":"a-legjobb-akciok-miatt-buntette-meg-az-aldit-a-gvh-a-ceg-nem-hagyja-annyiban","status":"publish","type":"post","link":"https:\/\/friss-hirek.hu\/index.php\/a-legjobb-akciok-miatt-buntette-meg-az-aldit-a-gvh-a-ceg-nem-hagyja-annyiban\/uzlet\/","title":{"rendered":"A \u201elegjobb akci\u00f3k\u201d miatt b\u00fcntette meg az Aldit a GVH, a c\u00e9g nem hagyja annyiban"},"content":{"rendered":"<p><strong>T\u00f6bb mint 120 milli\u00f3s b\u00edrs\u00e1got szabott ki a hat\u00f3s\u00e1g a kereskedelmi l\u00e1ncra. <\/strong><\/p><div id=\"friss-3929066176\" class=\"friss-etarget friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var e=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",t=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",o=document.getElementById(e);if(o){for(var n=o.offsetTop,d=o.offsetLeft,r=o.offsetWidth,a=o.offsetHeight;o.offsetParent;)o=o.offsetParent,n+=o.offsetTop,d+=o.offsetLeft;var i=(n<=window.pageYOffset+window.innerHeight&&d<window.pageXOffset+window.innerWidth&&n+a>window.pageYOffset&&d+r>window.pageXOffset);if(i&&etargetAllowOtherCheck){allowed=!1;var c=document.createElement(\"script\");return c.src=\"\/\/hu.search.etargetnet.com\/generic\/uni.php?g=ref:58661,area:700x210\",void(document.getElementById(t)&&document.getElementById(e)&&(document.getElementById(t).parentNode.appendChild(c),document.getElementById(t).parentNode.removeChild(document.getElementById(t)),document.getElementById(e).parentNode.removeChild(document.getElementById(e)),document.removeEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.removeEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b)))}}}var etargetDivID=\"etargetPostload7a9b589f63cb072bef80df221f46a22b\",etargetScriptID=\"etargetScript7a9b589f63cb072bef80df221f46a22b\",etargetPostloadPoint=document.createElement(\"div\");etargetPostloadPoint.id=etargetDivID;var etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div>\n<p><strong>Mi t\u00f6rt\u00e9nt?<\/strong> B\u00edr\u00f3s\u00e1gon t\u00e1madja meg a Gazdas\u00e1gi Versenyhivatal (GVH) 123 milli\u00f3 forintos b\u00edrs\u00e1g\u00e1t az Aldi. A c\u00e9g szerint a hat\u00f3s\u00e1g a rekl\u00e1mkamp\u00e1ny t\u00e9nyleges k\u00f6lts\u00e9geit t\u00f6bb mint sz\u00e1zszorosan meghalad\u00f3 \u00f6sszegb\u0151l indult ki a b\u00edrs\u00e1g kiszab\u00e1sakor, der\u00fcl ki a lapunknak kedden eljuttatott k\u00f6zlem\u00e9nyb\u0151l. <\/p>\n<div class=\"related-post-links\">\n<p>\t\t<span class=\"related-post-links__title minititle\">Tov\u00e1bbiak ebb\u0151l<\/span><\/p>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.forbes.hu\/uzlet\/miert-van-tele-a-lidl-es-lett-tok-ures-az-aldi-acs-vilaga\/\" class=\"related-post-links__link\">Mi\u00e9rt van tele a Lidl, \u00e9s mi\u00e9rt \u00fcr\u00fclt ki az Aldi?<\/a>\n\t\t\t<\/div>\n<div class=\"related-post-links__link-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.forbes.hu\/uzlet\/szazmilliardok-ai-dolgozo-globalis-szoftver-microsoft\/\" class=\"related-post-links__link\">Mik\u00f6zben sz\u00e1zmilli\u00e1rdokat \u00f6nt az AI-ba, t\u00f6bb t\u00edzezer dolgoz\u00f3j\u00e1t\u00f3l v\u00e1lna meg a glob\u00e1lis szoftver\u00f3ri\u00e1s<\/a>\n\t\t\t<\/div>\n<\/div>\n<p><strong>R\u00e9szletek.<\/strong> A kiskereskedelmi l\u00e1nc azut\u00e1n \u00edrt a b\u00edrs\u00e1gr\u00f3l, hogy a GVH h\u00e9tf\u0151n bejelentette, hogy megt\u00e9veszt\u0151nek tal\u00e1lta a v\u00e1llalat \u201eLegjobb akci\u00f3k!\u201d \u00e9s \u201eLegsz\u00e9lesebb v\u00e1laszt\u00e9k!\u201d szlogenjeit. A GVH szerint az Aldi a N\u0151k Lapja Food Awards 2024 k\u00f6z\u00f6ns\u00e9gszavaz\u00e1s\u00e1n elnyert d\u00edjakkal nem tudta objekt\u00edven igazolni, hogy val\u00f3ban n\u00e1la a legsz\u00e9lesebb a v\u00e1laszt\u00e9k, illetve a legjobbak az akci\u00f3k. A hat\u00f3s\u00e1g szerint a szlogenek azt a benyom\u00e1st kelthett\u00e9k a v\u00e1s\u00e1rl\u00f3kban, hogy a c\u00e9g a versenyt\u00e1rsain\u00e1l is jobb aj\u00e1nlatokat k\u00edn\u00e1l. <\/p>\n<p><strong>Reakci\u00f3.<\/strong> Az Aldi az elj\u00e1r\u00e1s megind\u00edt\u00e1sa ut\u00e1n felhagyott a kifog\u00e1solt kommunik\u00e1ci\u00f3val. <\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eA v\u00e1llalat meg\u00edt\u00e9l\u00e9se szerint a kamp\u00e1ny a k\u00f6z\u00f6ns\u00e9gszavaz\u00e1son elnyert d\u00edjakr\u00f3l t\u00e1j\u00e9koztatta a v\u00e1s\u00e1rl\u00f3kat, \u00e9s a d\u00edjakt\u00f3l f\u00fcggetlen, \u00f6n\u00e1ll\u00f3 piacels\u0151s\u00e9gi \u00e1ll\u00edt\u00e1st nem fogalmazott meg.\u201d<\/p>\n<\/blockquote>\n<p>\u2013 fogalmaznak a k\u00f6zlem\u00e9nyben. Az Aldi tov\u00e1bb\u00e1 azt is kifog\u00e1solja, hogy a GVH a b\u00edrs\u00e1g kisz\u00e1m\u00edt\u00e1sakor nem a rekl\u00e1mkamp\u00e1ny igazolt k\u00f6lts\u00e9g\u00e9b\u0151l indult ki, ahogyan a c\u00e9g szerint a kor\u00e1bbi hat\u00f3s\u00e1gi \u00e9s b\u00edr\u00f3s\u00e1gi gyakorlat alapj\u00e1n kellett volna. A c\u00e9g szerint a GVH a b\u00edrs\u00e1gsz\u00e1m\u00edt\u00e1s sor\u00e1n a kifog\u00e1solt kommunik\u00e1ci\u00f3 ALDI \u00e1ltal igazolt k\u00f6lts\u00e9geit t\u00f6bb mint sz\u00e1zszorosan meghalad\u00f3 \u00f6sszeget vett figyelembe.<\/p>\n<p><strong>Kontextus. <\/strong>A GVH hangs\u00falyozta, hogy piacels\u0151s\u00e9get sugall\u00f3 \u00e1ll\u00edt\u00e1sokat csak objekt\u00edv, naprak\u00e9sz adatokkal al\u00e1t\u00e1masztva lehet haszn\u00e1lni. A hat\u00f3s\u00e1g kor\u00e1bban a Lidlt is megb\u00edrs\u00e1golta hasonl\u00f3 rekl\u00e1m\u00e1ll\u00edt\u00e1sok miatt, annak <a href=\"https:\/\/www.forbes.hu\/hirek\/lidl-gvh\/\">az \u00fcgynek egy 48 milli\u00f3s b\u00edrs\u00e1g <\/a>lett a v\u00e9ge. <\/p>\n<p><!-- No email blocks found --><\/p>\n<p>The post <a href=\"https:\/\/www.forbes.hu\/uzlet\/a-legjobb-akciok-miatt-buntette-meg-az-aldit-a-gvh-a-ceg-nem-hagyja-annyiban\/\">A \u201elegjobb akci\u00f3k\u201d miatt b\u00fcntette meg az Aldit a GVH, a c\u00e9g nem hagyja annyiban<\/a> appeared first on <a href=\"https:\/\/www.forbes.hu\/\">Forbes.hu<\/a>.<\/p><div id=\"friss-787254753\" class=\"friss-etarget-cikk-vege friss-entity-placement\"><script type=\"text\/javascript\" id=\"etargetScript7a9b589f63cb072bef80df221f46a22b\">function etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b(){var 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etargetCurScript=document.getElementById(etargetScriptID);etargetCurScript.parentNode.appendChild(etargetPostloadPoint),document.addEventListener(\"scroll\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"resize\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b),document.addEventListener(\"DOMContentLoaded\",etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b);var etargetAllowOtherCheck=!0;if(typeof(\"forceRunPostload\")==\"string\"){etargetPostloadFunction7a9b589f63cb072bef80df221f46a22b()}<\/script><\/div><div id=\"friss-1727877047\" class=\"friss-after-content_2 friss-entity-placement\" style=\"clear: both;\"><div class=\"wprss_ajax\" data-id=\"rssd0ede0c9e3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/friss-hirek.hu\/wp-content\/plugins\/wp-rss-retriever\/inc\/imgs\/ajax-loader.gif\" alt=\"Loading RSS Feed\" width=\"16\" height=\"16\"><\/div><\/div><br style=\"clear: both; display: block; float: none;\"\/><div id=\"friss-2297839235\" class=\"friss-after-content_3 friss-entity-placement\">https:\/\/www.youtube.com\/watch?v=Pdnw4KiUWp0<\/div>","protected":false},"excerpt":{"rendered":"<p>T\u00f6bb mint 120 milli\u00f3s b\u00edrs\u00e1got szabott ki a hat\u00f3s\u00e1g a kereskedelmi l\u00e1ncra. Mi t\u00f6rt\u00e9nt? B\u00edr\u00f3s\u00e1gon t\u00e1madja meg a Gazdas\u00e1gi Versenyhivatal (GVH) 123 milli\u00f3 forintos b\u00edrs\u00e1g\u00e1t az Aldi. A c\u00e9g szerint a hat\u00f3s\u00e1g a rekl\u00e1mkamp\u00e1ny t\u00e9nyleges k\u00f6lts\u00e9geit t\u00f6bb mint sz\u00e1zszorosan meghalad\u00f3 \u00f6sszegb\u0151l indult ki a b\u00edrs\u00e1g kiszab\u00e1sakor, der\u00fcl ki a lapunknak kedden eljuttatott k\u00f6zlem\u00e9nyb\u0151l. Tov\u00e1bbiak ebb\u0151l [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-173440","post","type-post","status-publish","format-standard","hentry","category-uzlet"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/173440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/comments?post=173440"}],"version-history":[{"count":0,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/posts\/173440\/revisions"}],"wp:attachment":[{"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/media?parent=173440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/categories?post=173440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/friss-hirek.hu\/index.php\/wp-json\/wp\/v2\/tags?post=173440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}